User experience (UX) design is more than just making a website or an app look appealing; it also involves convincing users to buy the product. It’s about designing user interactions with a digital solution in a way that guides towards specific goals and helps reach them easily and without confusion.
A UX pattern is a reusable solution to a common design problem. For example, a navigation menu can be clear and help a user find what they are looking for, or it can be difficult and confusing, frustrating the user and forcing them to leave the website instead of reaching their goals. That’s why choosing the right mobile UI/UX design partner is so important, as they can possess the specialized knowledge and execution skills necessary to improve and perfect the user experience.
Even more so, effective UX design can potentially raise customer conversion rates by up to 400%, making investing in UX design not merely an aesthetic choice but a strategic approach to higher monetization.
The 6 UX Patterns That Drive Engagement and Revenue
UX is a lot more than aesthetics; it taps into the core human psychology. Using the correct and subtle UX patterns can induce ease, build trust, and create a habit-forming behavior. Here are the most common UX patterns that can drive engagement and revenue.
1. The F-Shaped Reading Pattern
Imagine you’re looking at the webpage. Most likely, you start reading or scanning the content from the top of the page. Then your gaze drops, and you read across a shorter section. Then you finally scan vertically along the left side of the page. Sounds about right? It’s because users usually scan content in an F-pattern: left to right, top-heavy.
UX designers can use this to their advantage by putting key information into the headlines and CTAs close to the top of the page. This ensures the users won’t miss the valuable info. Such an approach works best for text-heavy pages, blogs, and landing pages, as the abundance of information might make it difficult for the user to distinguish the key offers.
2. The Z-Pattern Layout
When it comes to simpler and less dense layouts, such as splash or product pages, simple landing pages, or app onboarding screens, it’s best to utilize the Z-pattern layout. When we read something like that, our eyes move in the form of the letter “Z.” They start looking in the top left corner, then go to the top right, move down diagonally to the bottom left corner, and then to the bottom right corner.
The best way to utilize this pattern is to put all the key information into this Z-format. Start from the logo or company name in the top left corner, add a navigation element like a menu in the top right, spell the key offer or a powerful image lower, and then add a CTA in the bottom right corner. This will work wonders for storytelling in a visual flow.
3. Infinite Scroll With Anchored CTAs
Infinite scroll is one of the most popular and widely used UX patterns. It allows loading the content continuously as the user scrolls down, without the need to break the page and ask them to go to the next one. This pattern has found its best use in content feeds like social networks (Instagram, TikTok), blogs, and e-commerce websites.
The challenge of this pattern, however, is that the user might continue scrolling endlessly and not find the point of action. Eventually, they might get bored and leave the page. Here’s where fixed-position CTAs come into play.
By anchoring the main CTAs like “Sign Up,” “Contact Us,” or “Add to Cart” somewhere on the screen where the user can see it all the time, you can reduce bounce rate and drive the needed action.
4. Card-Based Layouts
A popular pattern for organizing the content on the dashboards, marketplaces, and news sites is called a card-based layout. Within this pattern, the information is presented in bite-sized blocks with some common elements like images, text, and buttons. They help separate the content and highlight every single item or piece of information.
It also works well in mobile UX, as it enhances skimmability and adaptability. Users can quickly scan the page and concentrate on each item without being distracted by the others. Such a structure also allows for easy editing and restacking the cards to highlight the items that are on sale (in e-commerce) or are especially relevant (news websites), for example.
5. Microinteractions
Microinteractions can be so subtle that we might not even recognize them when we use a digital product. Basically, they consist of different animations or feedback for small user actions. Think of when you press “Like” on the post or when you use the toggle switch — the subtle heart animation, or a low shimmer, or smooth transition are examples of such microinteractions.
They might seem unimportant, but they increase emotional engagement and usability. They transform an otherwise static interface into a dynamic environment that feels responsive and intuitive. Furthermore, they can guide you, provide instant feedback, communicate a status, or enhance the brand’s personality.
6. Sticky Navigation & Progressive Disclosure
Last but not least are sticky navigation and progressive disclosure. The first one helps keep the core actions or elements accessible on the screen at all times. This can include a fixed menu or card elements, main CTAs, search bars, or “Back to the top” buttons. This simplifies the user flow and allows the user to access the core features without having to leave the specific place on the page and look for the needed feature.
Progressive disclosure allows the information to be revealed gradually and only when requested by the user. The examples include long forms, onboarding instructions, or even long pages. This might seem counterintuitive because it doesn’t show everything at once, but it helps the user concentrate on the action without dispersing their attention on the heavy content.
What Every UX Designer Should Apply Today
UX is not about the webpage looking good and attractive for prospective users — it’s about guiding them towards specific actions without making them feel overwhelmed or pressured. The best UX patterns are so subtle that the user doesn’t understand they’re being led through the user flow and only notices how easy it is to navigate the product.
Combining a set of emotional cues and intuitive structure can be a strategic approach and not only improve the user experience but also boost sales and enhance monetization.
Last Updated on July 29, 2025 by Ash