7 Multichannel Marketing Strategies You Could Consider Implementing
When you hear the word “Nike,” what do you think of? If you’re like the rest of the world, a black checkmark, shoes, and the phrase “just do it” come to mind.
Nike has intentionally crafted their brand around those three things using multichannel marketing solutions. They’re everywhere—on social media, YouTube ads, in stores, in your inbox—but their unique brand message stays consistent.
And that’s what implementing a multichannel marketing strategy can do for you. Here’s how you can make an effective one in six simple steps.
What Are Multichannel Marketing Solutions?
A multichannel marketing strategy promotes a brand, product, or service on multiple platforms. This lets you maximize reach by engaging with customers wherever they are. The goal is to create a cohesive and consistent customer experience across various touchpoints.
There are four essential components of a successful multichannel marketing strategy:
- Using a mix of diverse channels. Online, these would be websites, social media, email marketing, and search engine ads. Offline, think print ads, TV and radio, in-person events, and in-store promotions.
- Maintaining consistent messaging. All the channels you use carry a unified brand message and unique voice. This ensures recognition and trust across platforms.
- It’s customer-centric. The focus is reaching customers on their preferred platforms. Which in turn, enhances convenience and engagement. This also means doing enough market research to know what those platforms are.
- Data integration. You should consistently use analytics to track performance across your channels. Then, optimize the strategy to maximize reach and conversions.
That said, here are several multichannel marketing solutions you can use to maximize your brand’s reach.
1. Create Consistent Branding Across All Channels
Let’s go back to the Nike example. How did they get people to think of a checkmark and “Just Do It” at the mention of their name?
It’s simple: Nike’s campaigns look and feel the same, whether on Instagram, their website, or in-store.
Consistency builds trust and recognition. And it starts with identifying what makes your brand unique from the rest and capitalizing on that. This means your logo, color palette, typography, and tone of voice. But beyond that: your mission and core values.
Do your customers know why you do what you do?
Take Jorge Argota, for example.
He’s a digital marketing specialist, and he shares intimate details of his life and what called him to start his business on his “About Me” page. This allows him to make a real connection with his audience. And because the story is uniquely his and shapes his values, he can easily tailor his content to represent what he stands for.
Alt text: Jorge Argota’s “about me” page
The last thing you need to have solidified is your CTA (call-to-action). Most people put a lot of effort into their CTAs on the landing page, social media posts, etc. But they don’t think about how they’re presenting it across all their channels.
If your website CTA is “Request a Demo” and is in light purple with a border, it should look the same in your emails.
A good example of this is the Baumgartner Law Firm. Their CTA is “Get a Free Consultation,” and it appears with the same wording and design four times on just their homepage.
One way to maintain consistency with your CTA easily is with a tool like Hyperise.
Hyperise acts as the ultimate CTA toolkit, letting you create personalized images for your CTAs no matter what the desired action is. This gives your brand a unique CTA you can use across multiple channels.
2. Leverage Social Media Ads and Organic Content
If there’s only one thing we know will continue to grow in upcoming years, it’s social media use.
Social media is where people spend significant time daily. Just look at this graph that breaks down how often each generation uses it:
Alt text: social media use frequency by generation
To make the most of this opportunity, you should balance organic content and paid ads.
Organic social content is essential for building trust and creating an authentic connection with your audience. Use it to share your brand story, showcase your values, and engage with your community.
For example, you can post behind-the-scenes content, product tutorials, or customer testimonials to encourage interaction. Platforms like Instagram, TikTok, and Facebook are perfect for this.
Paid social ads amplify your reach and let you target specific audiences with precision. You can leverage platform data to design ads tailored to demographics, interests, and behaviors.
For example, a fashion brand could use Instagram Reels to debut a new collection. Then, they follow up with Facebook Ads to retarget website visitors who showed interest in their products. These ads could then offer a discount or limited-time promotion to nudge potential buyers toward conversion.
3. Use Email Marketing for Direct Engagement
Email marketing consistently delivers one of the highest returns on investment (ROI) compared to all digital channels.
Alt text: ROI per $1 spent on email marketing vs. other channels
It also offers unparalleled opportunities for personalization and engagement.
Focus on crafting tailored messages that resonate with individual customer needs and behaviors. Use personalized emails to announce new products, promote exclusive offers, or re-engage users with abandoned cart reminders.
Integrating email with other marketing channels can amplify its effectiveness. For example, an online retailer running a social media ad for a new product could follow up by sending a targeted email offer to customers who interacted with the ad but didn’t make a purchase, encouraging them to complete their transaction.
There are quite a few email marketing tools you can use to send mass emails to subscriber lists. Some of the most popular ones are:
- Mailchimp: A versatile platform that offers tools for email design, automation, audience segmentation, analytics, and A/B testing. It integrates with social media, e-commerce platforms, and CRMs to streamline marketing efforts.
- Constant Contact: Tailored for small to medium-sized businesses, this tool provides customizable email templates, automation features, and tools for managing events, surveys, and social media ads, all with a user-friendly interface.
- Brevo (formerly Sendinblue): A comprehensive platform combining email marketing, SMS campaigns, and customer relationship management (CRM). It offers advanced automation, drag-and-drop design, and personalization options with a flexible pay-as-you-go pricing model.
4. Incorporate Offline Marketing Channels
While digital marketing often takes center stage, offline marketing channels remain a powerful way to connect with audiences. (Plus, they can drive digital engagement when used strategically.)
Incorporating offline efforts into your multichannel marketing strategy allows you to bridge the gap between physical and digital experiences, creating a seamless and immersive customer journey.
One effective tactic is to integrate QR codes into print ads, flyers, product packaging, or even event signage.
These codes can link directly to your website, a landing page, or interactive content, making it easy for customers to engage further. And you can do this easily with a free QR code generator online.
For example, a beverage brand could include QR codes on their bottles, directing customers to a website featuring cocktail recipes or exclusive promotions.
Next: in-person events or pop-ups. These experiences provide opportunities for face-to-face interaction, fostering stronger connections with your audience.
Promote these events through your digital channels and then during the event, encourage attendees to share their experiences online, extending your reach to their networks.
5. Retarget Customers Across Channels
Retargeting re-engages people who have previously interacted with your brand but haven’t yet converted.
This is where cookies and tracking pixels come in handy—they let you display ads to these potential customers as they browse other websites, apps, or social media platforms.
Retargeting is a powerful way to engage hesitant customers by keeping your brand and products top-of-mind. Repeated exposure increases the likelihood of conversions, as it reinforces interest and reminds potential buyers of their initial engagement with your business.
It’s also very cost-effective. You’re paying to advertise to people you know are already interested in your product, instead of to a cold audience who hasn’t shown you any attention yet.
So how do you get started with retargeting?
First, use tools like Google Ads and Facebook Pixel to track customer interactions.
Then, you can enhance your retargeting strategy with email campaigns. For example, you can send personalized emails to remind users about products they viewed, including direct links to their shopping cart or a limited-time discount to encourage action.
6. Balance PPC Ads with Organic SEO Content
Pay-per-click (PPC) and organic, SEO-optimized content both deserve their places in your strategy. Using them together can drive short-term and long-term growth. But there needs to be a balance.
PPC ads are ideal for generating immediate visibility and traffic. By bidding on relevant keywords, you can position your brand at the top of search engine results or directly target users through platforms like Google Ads or social media ads.
PPC is particularly effective for time-sensitive campaigns. Think product launches, seasonal promotions, or special events. It also provides valuable data on which keywords, audiences, and ad formats perform best—insights you can use to inform your organic efforts.
Meanwhile, organic SEO content builds long-term authority and credibility for your brand. By optimizing your website and producing high-quality content, you can attract steady, cost-effective traffic over time.
For example, Business Insurance USA’s target audience is companies needing business insurance. They reach them by maintaining a blog that helps them rank for search queries their potential clients are searching for on Google, making SEO part of their marketing strategy.
Percy Martinez Law and Zehl & Associates are examples of those that do this with blogs to organically market their law firms.
This pays off when it comes to search results:
The key is integration. For example, a brand could use PPC ads to promote a new product while creating SEO-driven blog content to answer related customer questions.
This strategy not only captures immediate attention but also builds lasting relationships through valuable, discoverable content.
Creating a customer-focused, balanced multichannel marketing strategy will maximize your brand’s reach.
With these multichannel marketing solutions, you can expand your reach and increase brand awareness across multiple platforms. All while staying cost- and time-effective.
Author: Freya Laskowski
Freya Laskowski is the founder of SERPManiac, an agency focused on helping brands scale their organic growth with content marketing and SEO services.
She is a quoted contributor in online publications like Business Insider, Fox Business, Yahoo Finance, and the Huffington Post. She also owns CollectingCents– a personal finance blog that she grew from the ground up.
