LinkedIn is the largest professional platform (with over 1 billion users) to showcase skills, get new clients, hire talents, stay informed, and build personal brands. Besides these, LinkedIn is effective for marketing businesses to reach decision-makers and expand their network.
According to an online source, over 80% of B2B marketers identify LinkedIn as their primary social media platform for marketing.
However, many professionals don’t know how to make their business stand out on LinkedIn. In this blog post, we’ll unveil some best tips to improve your business marketing and growth on LinkedIn.
What Is LinkedIn Marketing for Business?
LinkedIn Marketing for Business involves different practices to promote your company’s awareness, products, and services on LinkedIn. It includes;
- Sharing valuable content.
- Engaging with potential customers.
- Growing networks.
- Building trust for business purposes.
Today, LinkedIn has become an integral part of every successful business marketing strategy due to its effectiveness in establishing professional relationships.
Why Market Your Business On LinkedIn?
When it comes to business marketing on social media, Facebook, Instagram, and X (formerly named Twitter) come to our minds. However, for successful business marketing, we shouldn’t ignore LinkedIn. According to an online source, LinkedIn generates 4 times more business revenue than Facebook, 3 times more than X, and 19 times more than Instagram.
Another source (Straits Research) stated that, for lead generation, 96% of business marketers prefer LinkedIn platforms over Facebook and Twitter.
It proves the significance of the LinkedIn platform for your business marketing. Let’s discuss the best tips that can help you get better results.
Best Tips for Marketing Your Business on LinkedIn
1. Identify Your Target Audience
Knowing your target audience is the fundamental step of successful business marketing. The target audience is a specific group of people who need or are interested in your offerings.
Identifying your audience will ensure that your LinkedIn marketing strategies and efforts are targeted to the right people. Additionally, it can also assist you in creating resonating content, leading to better engagement, enhanced leads, and conversions.
Here are some best practices to help you know your audience on LinkedIn:
Analyze the Profiles:
- You should look at the LinkedIn profiles of the current customers, doing so will help you determine the common aspects they share. They might be looking for the same thing or facing a common issue. Besides, you should identify the patterns in their expertise, jobs, and industries.
Participate In Groups:
- Look for relevant groups on LinkedIn and join them. There you should see discussions, conversations, comments, feedback, and questions. In this way, you can understand the pain points and preferences of your target audience.
Use LinkedIn Polls:
- Another way to better know your target audience is by posting polls on LinkedIn. Polls will help you directly interact with the audience as you ask them different questions. You can ask what type of posts they want, what challenges they face, and which products they prefer.
Here’s an example of a LinkedIn Poll:
2. Analyze the Strong LinkedIn Profiles of Competitors
Analyzing competitors’ strong LinkedIn profiles can give you valuable insights about what’s working for similar niche businesses.
Before implementing your business marketing strategy, you should research profiles of competitors on LinkedIn and do these things:
- Examine the LinkedIn profiles to understand their position and brand image.
- Determine what type of content they post, like images, videos, and articles.
- Check their posting frequency and engagement rates.
- Examine what keywords and hashtags they are focusing on.
- Observe their use of LinkedIn features like newsletters, live events, etc.
- Determine how your competitors guide their audience via comments and replies.
Once you have determined their content strategies, marketing techniques, and engagement tactics, think about how to use these insights for your good turn. You might observe a gap in their marketing strategy that can be filled.
3. Optimize Your Company’s LinkedIn Profile
Your company’s LinkedIn profile or page serves as the first impression for your potential clients, followers, and connections. Make sure all the details on your profile are optimized.
First off, ensure that your company’s profile photo is clear. It can be your business’s logo or name.
Next comes the background image, where you can add different types of things like Offers, Awards, etc. Whatever you add, should be compelling and reflect your business products or services. For instance, if your company frequently hosts events, showcasing work from a conference photographer London can add a professional and engaging touch to your page.
Write an interesting headline within 220 characters that clearly describes your business.
For Example, If you run a software development company, then the headline should highlight what type of software it builds.
Now comes the LinkedIn profile summary, also known as the “About” or “Overview” section. It should show your business story, work, and achievements.
While crafting the summary, ensure a direct and concise tone as you’ve just 2600 characters to make the difference. One way to stay concise is to use an AI summarizer tool. All you need to do is input your business details and summarize them with AI Summarizer. It will take no time to create a brief overview with a fluent tone.
For Example, We used the AI summarizer tool to summarize our long-form business details into a brief overview:
Additionally, you should add some industry-relevant keywords in the overview. Doing so will improve the visibility of your profiles against different keywords.
4. Create and Post High-Quality Content
Another tip to market your business on LinkedIn is to create and post high-quality content. You should create different types of content like written and visual, short and long videos. Mixing up your content will prove helpful to keep your audience engaged.
Here’s how to write marketing content for your business on LinkedIn;
Post Articles:
Post well-written articles on LinkedIn to create awareness and establish your brand authority. In articles, you can address different problems of users and how your business offerings are a reliable solution to them. You can also educate the audience about various products or services, including the upcoming ones.
To get better results, ensure that all of your articles are top-notch, simple to read, and unique. Avoid complex and boring wording that could make your readers confused. For this, you should use easier wording, short sentences, and compelling words.
If you can’t do so there is an advanced option i.e.., using the Editpad’s paraphrase tool. It can help you automatically rephrase LinkedIn articles to improve their readability, remove plagiarism, and simplify sentences.
For Instance;
“We refined a sample article with the help of the paraphrasing tool.”
Don’t forget to external link your business website or product pages in the LinkedIn articles. This way, you’ll provide additional sources to readers who want to learn more about your business.
Images and Videos:
Images and videos are more liked by readers as compared to plain text. An online source stated that; visuals have 650% higher engagement rates than only text-based posts.
Infographics can help you convey complex information in a compelling, memorable, and easy-to-digest format. Meanwhile, sharing videos is a dynamic way to:
- Demonstrate your business products or services in action.
- Highlight your customer success stories.
- Mention different use cases and benefits of your offerings.
- Provide valuable industry insights.
One better approach here is to add a personalized touch to visuals. Here, using tools like Hyperise can help you create custom images and videos tailored to your target audience.
5. Advertise Your Company Achievements
Another useful tip to market business on LinkedIn is to post your business wins and achievements. It will help you demonstrate your business reliability and expertise in the market. As a result, your potential customers may be more motivated to purchase your offerings or collaborate with your business.
Below are various wins that you can celebrate on LinkedIn;
- Positive media coverage.
- Awards.
- Successful completion of milestones.
- Introducing new products or services.
- Starting of Major partnerships.
And so on…
6. Get Employee Advocacy On LinkedIn
Your company employees can be powerful brand ambassadors on LinkedIn. You should encourage them to be active on LinkedIn and share their experience with your company. It is a more credible and relatable way to market your brand.
Below we listed some ways to use your employees for marketing your business on LinkedIn;
- Motivate employees to post their positive experiences about your company.
- You should ask employees to list your company on their LinkedIn profile and follow your company page.
- Encourage team members to engage and repost/share your company’s business content on their profiles.
- Another natural approach is to post behind-the-scenes reels or images of your company’s environment, achievements, events, etc.
7. Measure Your Marketing Progress
Regularly track your performance on LinkedIn. It will help you know what’s working and what’s not, ultimately you can refine your marketing strategy and get maximum results.
Leverage LinkedIn Analytics to analyze insights into:
- Post Engagement: Reactions, Comments, Reposts, and Shares.
- Lead Conversions: The total number of leads generated from your LinkedIn campaigns.
- Followers Growth: Tells the number of new followers and connections.
- Click Through Rate (CTR): Percentage of people who click on your content or ads.
Beyond this native tool, you can use some other LinkedIn marketing tools like SocialPilot, Dux–Soup, Social Sprout, etc.
Conclusion
Marketing your business on LinkedIn is a powerful way to connect with professionals, generate leads, and build a brand image. In this post, we explained the best tips. These include; knowing the target audience, analyzing competitors, optimizing profiles, posting high-quality content, advertising wins, employee advocacy, and measuring results.
Following these best practices will enable your business to stand out among competitors and gain effective growth on LinkedIn.
Last Updated on February 24, 2025 by Ash