Email marketing has made it easy for businesses online to scale and grow faster. With almost 4 billion email users worldwide, the pool for exploring is vast.
That said, for businesses in a B2B space, cold email marketing is an effective solution for generating sales leads.
But for generating a minimum amount of leads over a period, there has to be a well-measured strategy of sending cold emails. Here comes the crucial question, how many cold emails to send per day, and what should be the right strategy?
We’ve got all things covered for you. Therefore, let us uncover the appropriate figure of sales emails that you should send daily.
How many Cold Emails to Send Per Day? Here’s the Answer
When you think about the volume of cold emails should you send per day in a cold email campaign, it depends on a couple of factors that we are going to discuss below:
Manual sends in any email marketing campaign means the follow-up emails you send and curate manually. Here, you would be sending cold emails to one prospect at a time, and you will use automation tools.
The process starts with users manually logging into their workspace or g-suite and then writing manual cold emails to different leads.
Now here’s the catch; this type of follow-up email is highly personalized, and that’s why the time, energy, and effort required constructing put them together is on the higher side.
We recommend you try this method, as the more personalized content, the more potential for conversion. You should use this cold email account for the sales leads that will fetch you a hefty amount.
It is possible to create 10-20 personalized sent emails in a day for the person doing this job.
Try to get helps from tools like Hyperise editor. With this editor, you can personalize your emails easily in a short time.
With the automation cold email tool, things are a bit different. In this regard, you need to acknowledge a lot of consideration.
The success rate of these cold emails depends highly on how personalized they are, and therefore automating them means that they would require good follow-ups. These personalized emails won’t go above 50 a day.
It is also possible to send too many cold emails a day using the same account. But gradually, the intensity of personalization would decrease, resulting in a drop in email opening or reply rate.
Besides, the automation process largely depends on how old your email account is. With that being said, if you are a starter, it’s better to keep it between 10-20 cold emails a day.
As so for, And in the case of automation, you need to choose your ESP wisely. Because they set certain limits, it might not go with your needs.
Why Is Sender’s Reputation Essential?
If you want to run a successful cold email campaign, it is mandatory to have a good reputation.
Sender reputation signifies the secure pathway of delivering the message to the prospect. The reputation here is a type of score that is assigned to the inbox and domain.
When you have a higher score against your inbox and domain, it means that your potential customer will be able to read your message.
On the contrary, these cold emails will never get out of the spam filters if the scores are low. Moreover, the sender’s reputation determines the trustworthiness of the email provider.
What Affects the Sender’s Reputation?
The sender’s reputation can have implications either way. But if it is more on the negative side, it will lower the score. That said, if your target groups identify your cold email as spam email, their report can lead to your reputation dropdown and your emails will be in the spam folders.
Here you need to address two things – frequently sending cold emails to old accounts and breaching ESP limits. If you somehow did these two things, you will have a high bounce rate, which results in a bad reputation.
The best practice is to avail yourself the cold email leads that do not portray your TG. The reason is that such charges might contain multiple spam traps. These spam traps are inactive accounts that might even lead you to be blacklisted by many potential sales leads.
That is why we suggest you keep your bounce rates as low as possible. And that’s only possible when you regularly filter your email list.
Especially the old emails are like spam traps, so it is better to avoid them. So, remove them from the list immediately whenever you notice that an email is bounced.
What to Do with New Sender Accounts?
Generally, the new accounts don’t have to do anything with reputation. Because of being unique, this factor is absent in them. That’s why cold emailing through this newer account is a bit trickier.
If you start reaching your prospective leads through sales email by your new account, there will be issues.
It would be identified as spamming behavior on the new account. And that said, if you start sending a good chunk of emails from the beginning, most of them will end up in the spam folder.
So what’s the solution? It would be ideal for warming up the account for a few days. You can try sending 5-10 mails a day initially, for about 2-3 weeks. Then, gradually the frequency will increase.
For the first, we suggest you try the mails manually. Later, you can adopt automation tools to boost the frequency of sending. Besides, at the initial stage, if the opening rates are on the lower side, accept that you will not get the results from the very start.
Still, if you want at least a decent number of openings, make sure that the subject line of the mail is catchy enough.
What to Do with Low-engagement email IDs?
If IDs don’t respond that much, you need to restructure your strategy.
There is no point in sending and following up if your email client doesn’t open your cold email.
In that situation, you need to Recycle all those cold emails that aren’t responding.
The reason is simple. These unresponsive recipients will hamper your sender score as their reply rates are zero. So, it’s better to keep them on the side.
You can target these clients on other channels if you want. Also, it will ensure that you only have the engaging recipients that can be your prospective leads.
Cold email Mistakes to Avoid
The most prominent mistake in cold email marketing is sending cold emails to the wrong audience. You need to study and identify the TG for a successful outreach campaign.
That said, catering cold emails to the right prospects with the benefits of the service would influence them to make decisions quickly. Another thing is using the same template over and over.
If you send identical email outreach to everyone, most prospects will find it hard to relate in the same way. There should be a change in the tonality and patterns of constructing the email copy.
You should always try to make it personal by mentioning the recipient’s data, like name or any info they can relate to.
If you are not good at writing, use editors like Hyperise. it can make your email customization easier and help to make good quality and high volume email messages.
Last but not least, you shouldn’t make the subject line spammy. Almost 33% of the recipients will open the mail with a catchy and personalized subject line. The main point is to give the reader enough reason to read at first glance.
The number of how many emails sent per day might depend on many factors. Few of them are the age of the account, template content, or automation tools used.
But that doesn’t mean that you will always have to aim for the higher number. If the cold emails you curated has enough personalized elements, the audience can resonate with them.
That said, it all depends on the strategy you are trying to adopt. There is no certain specific number that you can label as standard.
Hopefully, you can now guess how many cold emails to send per day. Sending tons of cold mail from the start may backfire. That’s why it is better to start slowly and gradually boost the number once the results are promising.
And check out Hyperise editor for customizing any emails and images.