Did you ever enter a website and see an automatic chat window there with a welcome message? It is one of the conversational bots that have been programmed to answer visitors’ most frequently asked questions.
Well, chatbot branding sounds exciting. But how can you make a chat window for your website? We have the solution to create a chatbot and you don’t need high-level programming skills to integrate a chatbot into your WordPress website.
Numerous bot builder platforms are there to build a chatbot for your website’s landing page within a few minutes.
And the best part is that you don’t have to know code or software development terminology for creating your own chatbot as making a chatbot rested heavily on the bot builder.
Nowadays, most websites are equipped with a chat widget for showing welcome messages rather than human agents to improve sales, engagement, and whatnot. So, join us as we’ll tell you how to integrate chatbot in website successfully and easily.
Advantages of Integrating Chatbot in Website
The internet world, machine learning, and mobile app development technology are growing rapidly, more and more websites are integrating their own chatbot into their website as natural language processing improving rapidly and customers prefer functional bot responses.
You know what chatbots are and how chatbots work, but are you familiar with the advantages that chatbots offer?
These are some of the top advantages you will get by adding a chatbot to your website:
Fluent Multilingual and Fast Response
One of the major advantages of conversational software is that it can efficiently respond to customer queries at any time. You can see that in messaging platforms and rich media like Facebook messenger.
Human-agent is not always available and cannot handle multiple queries and detailed explanations at once, but this is something that artificial intelligence like chatbots can easily do.
Not only that, but you can also easily customize the chatbots of your website to answer in a wide range of languages to improve the quality of conversation flow.
For example, you can use personalized images from hyperise and make your chatbot replies more attractive.
Due to the fast response provided by the chatbots, it engages potential and repeat customers and informs them about the latest products, services, and so on that, they can find on your website.
Slow response from human agents on websites and businesses often results in a disappointing customer experience and lead generation which causes the business to lose sales.
Chatbots scan and identify data, answering the customers within seconds with a detailed explanation, increasing user rate, and maintaining conversational flow, resulting in successful and higher sales, allowing the business to earn more money.
Chatbots can scan through the details of the business and the information of the customers, along with any previous contact between the user and the business.
The chatbots provide a customized response to the customers depending on their requirements, query, and previous interaction. It helps the business to earn money by providing the right and logical information.
Also, platforms like Hyperise providing customize images which make customizing the chatbot interfaces and replies more engageable.
Reduces Operating Costs
It takes a decent amount of money to successfully operate a website without any problems. Hiring or appointing a customer support team costs a significant amount of money, and they are not available 24/7 to answer queries or can manage several customers at once and maintain conversational flow.
On the other hand, chatbots are available and can be integrated easily at an affordable cost. It helps you save money on chuman agent and improve the website’s engagement.
How to Integrate Chatbot in Website?
As you know the advantages of adding a chatbot to your website, let’s know how to integrate your first chatbot in your personalized way. Integrating a new bot into a website can be done easily by following a few steps. And this is the step by step guide:
- Define The Uses
Chatbots can perform a wide range of actions simultaneously, but you must set chatbots to work depending on your website requirements. Outline what tasks and actions you need the chatbot to perform for your business and proceed accordingly.
- Choose The Chatbot
There are several types and variations of bots to choose from on chatbot platforms. You can either build one for your bot landing page or integrate a pre-programmed chat widget at a price. Make sure that you choose the chatbot depending on the outline of tasks and actions you have made.
- Personalize and Finalize The Actions
After choosing and adding the bot from a chatbot platform to your website, you will have to customize the bot profile with a welcome message according to your settings. You’ll have to personalize its action and finalize them depending on what you need to do.
Typically, businesses have three personalization options where the chatbots engage with all visitors, first-time visitors, or repeat visitors/customers. Engagement with all visitors is the most common chatbot personalization.
You can also choose from several questions and scenarios and customize the bot’s response to those queries, allowing the customers to understand the business better.
You can add a personalized bot avatar and images from platforms like hyperise for your chatbot builder account. It will make your bot replies more engaging if you use images.
- Add Synonyms and Words
All users will not have the same sentence structure or word use, which you will integrate into the chatbot.
You’ll have to add synonyms and words related to the customer queries to make sure that the bot can scan through the information and data of the website and provide the correct response.
Provide the chatbot with intention or possible scenarios to help them retrieve data and understand the intention behind the customer response.
- Configure Sentiment Analysis
The sentiment analysis feature allows the chatbot to significantly improvise its answer to queries and questions after analyzing the customer’s emotion.
It also allows the chatbot to integrate emojis and different words in their response, providing the visitors with a much more personalized and proper response.
You can also use this feature to block any offensive word or phrase by the chatbot and block emojis in response.
- Develop Fallback Response
The fallback response is when the chatbot cannot understand or generate a proper response to a query. Visitors to a website can have several questions in mind, and the chatbot can’t understand and respond to each and everything correctly.
In cases like these, you will have to develop a fallback response where the chatbot will ask about the query in more detail or refer the visitor to a live chat or a customer service representative.
It will help the customers to get their required response, and you can later personalize the chatbot based on this fallback.
- Add the Frequently Asked Questions
You know the most common customers ask on your websites, such as price, condition, warranty, service period, and so many more.
Also, you can add these frequently asked questions and the answers to these questions in the chatbot, and this will reply to the customers based on the answer you set.
- Test the Chatbot
Last but not least, you will have to test the chatbot with bot flow and make sure that it is working properly. Integrate the chatbot into your website and communicate with it as a visitor.
Ask various questions and see whether the responses are correct. Make sure that you properly check the response time and the fallback response of the bot as well.
- Chatbot is Now Ready for Use!
Once you have successfully integrated and tested the chatbot and are satisfied with the performance and response, your chatbot is now ready for proper use.
Launch it to the website and enjoy the engagement and advantages of it. Make sure that you properly check the algorithm and performance of the chatbot to ensure proper and efficient performance.
In today’s fast-moving world, we do not want to wait for minutes or hours for a customer service representative to answer our queries about service and products. To reduce this waiting time and improve the customer experience, you must rely on chatbots.
Not only are these chatbots helpful and come at low operating costs, but they also offer several advantages, as we discussed above.
Now that you know how to integrate chatbot in website, you can easily do that and improve the performance and quality of your website. Also, check out the Hyperise website to make custom images for your chatbot.