GIF stands for Graphics Interchange Format. Sharing GIFs to produce humor on social media has become very popular nowadays. You can also send GIFs to your co-workers and potential customers via emails to establish a good relationship with them.
You can easily post a GIF and share your humor on social media. But you may find it hard in the case of email. As a result, you may wonder, how to put a GIF in an email for the email marketing campaign.
No worries if you are new to this. Here, we’ll show you a detailed process of putting an animated GIF file in the mail. So, without further ado, let’s get started.
How to Find a GIF?
The most common and easiest way to find a GIF is to Google it. You can find hundreds of animated GIFs that might be useful to you.
But if you fail to find an appropriate GIF for you, you may go to Giphy, Gfycat, and GIF generator tools. There are many sources on the internet to find a GIF suitable for you.
Now you have collected your GIFs and want them in your email? If so, you may follow the steps below. As Gmail and Outlook are popular as email providers, we will cover both. Let’s start with Gmail.
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Steps You Need to Follow on Gmail
- First, log in to your Gmail account. Then click on the button “Compose” to insert your GIF in your email.
- Click on the button “Insert Photo.”
- Now, select your photo if you already have it. Or you can even copy an URL from the internet and paste it into “Web Address.”
- Finally, click on the “Send” button.
You need to follow the steps if you want a GIF in Gmail.
Gmail also provides a mobile app to navigate your Gmail account. You can even insert a GIF in your email by using this app. Open the app, and click on “Compose” to insert your GIF.
However, the problem is you’ll not find the button “Insert Photo” in this app.
In this case, you’ll have to insert a GIF by using your Keyboard. While composing your email, you will find a button titled “GIF.” You may click on it and add a GIF to your email message.
However, it has its drawbacks too. If you insert a GIF using Gmail Mobile App, your GIF might insert it as an attachment.
You will not find it in your text. So, if you want to insert the GIF in your text, it’s better if you go to Gmail on the web.
Outlook is also a popular platform for email. Let’s see how to insert a GIF on Outlook.
Steps You Need to Follow on Outlook
- First, you need to log in to your Outlook Gmail account. Then click on the “Compose” button to insert your GIF.
- Then click on “Insert Pictures Inline.”
- Select your GIF.
- Finally, click on the “Send” button.
The only drawback to sending a GIF with Outlook is that you can not paste a GIF link from the internet. You will have to do it manually. Save it from the internet and click the “Insert Pictures Inline” button.
Like Gmail, Outlook also provides a mobile app to navigate your Gmail account. You can even insert a GIF in your email by using this app. The procedure for it is very simple.
Open the app, and click on “Compose” to insert your GIF files.
But like Gmail, this app also won’t provide you with a button to insert your GIF.
In this case, you’ll have to insert a GIF by using your Keyboard. While composing your email, you will find a button titled “GIF.” You may click on it and add a GIF to your Gmail.
Unlike Gmail, the positive aspect of this app is that you can insert your GIF into your text if you want.
But inserting a GIF doesn’t mean you select a GIF and send it to anyone randomly. It would help if you were careful about a few things when you want to insert a GIF in your email.
Things You Need to Be Careful About
While using an informal platform like Facebook or Twitter, you can share a GIF animation with anyone you want. But remember, Gmail is a formal platform. So, you can not send your GIFs at random.
For example, if you are dealing with a university professor, never send animated GIFs to him, even mistakenly. A professor will surely take it as offensive and unprofessional.
So you should not send your GIFs randomly. It would help if you considered first who you are dealing with.
However, you can send a GIF to your co-worker and share your humor with him. If you run a business, and your target is the young generation, you can use your GIFs if necessary.
But you cannot send a GIF to a 60-year-old person. He may not understand its purpose and may misunderstand it. So always be careful about who you are dealing with.
To give your purpose a success, you need to follow some tips below.
Tips You Should Follow
Choose Your GIF Carefully
Don’t send your GIFs indiscriminately. You can send a GIF to your co-worker and share your humor with him.
But you can’t send the same GIF to your customer. Your customer may take it offensively. So always be careful about choosing your GIF.
Position It Properly
When you insert a GIF, it might get into your text and make it look bad. Try to put them separately.
Choose a Minimal Size
If you choose a GIF that takes a lot of space in your email, it’ll take time to load. It may irritate your reader. So try to make a minimum size while choosing a GIF.
Why Is It Important to Share a GIF?
Sharing humor by using a GIF and static images has been very popular nowadays.
Do you want to have some fun with your co-workers? Sharing GIFs with them might help you in this case.
Or suppose you have a regular customer, and you want to make a good relationship with him, sending animated GIF emails which he might help you in this case.
Simply put, if you want to break formally and make a good relationship with an email client anyone, sharing GIFs might help you.
Frequently Asked Questions
- Which size works best with a GIF?
You must keep your GIF file size under 5 MB. We would recommend keeping it under 1 MB. If you keep the size big, readers may find it difficult to load it.
Sometimes he may get irritated too. To make the GIF user-friendly, you must keep the size of your GIF minimal.
Wrapping it up
Showing a boss-like attitude with your co-workers has been outdated. If you want them to work more actively and passionately, you need to have a good relationship with them. Sharing your humor with them might help you in this case.
In the case of email marketing campaigns, your potential young email clients support gifs humor along with your features. And if you are avoiding doing so, your opponents surely aren’t.
But, as you now know how to put a GIF in an email, you can break the formality and bring out the real benefit of it. And check out Hyperise editor if you need personalization of your B2B marketing.