Email marketing is quickly becoming one of the most important parts of customer outreach. But, sending emails manually can be time-consuming and tedious.
This is where email automation comes in, and many popular providers—like Outlook—have several features to help streamline your outreach efforts.
If you use Outlook and want to learn more about automating your emails, this article has you covered.
Read on to learn how to send automatic emails in Outlook , discover the messages you can use this feature for, and understand how this marketing method can help you increase sales.
Why Would You Want to Send Emails Automatically?
Automating emails can be a game-changer for many businesses as it helps them streamline their operations. Let’s take a closer look at how email automation can make your business more efficient.
Saves time and money
One of the instant benefits of automating email communication is the significant savings in time and financial resources required for managing messaging campaigns.
By automating emails, businesses eliminate the labor-intensive process of manually crafting and sending each message.
This is a great way to streamline operations and it allows you to use your resources more efficiently.
Improves productivity
Automatic emails can help staff focus on more critical business functions.
This shift in focus can lead to a better use of talent within your organization, allowing employees to make more significant contributions.
Over time, these contributions can help employees feel more valued and productive, which can translate to a better customer experience.
Reduces errors and enhances reliability
Manual email processes are prone to human error—from typos to sending information to the wrong recipients.
Automation minimizes these risks by ensuring the correct email message is delivered to the right person at the right time.
This precision boosts engagement rates, strengthens communication reliability, and elevates trust in your business’s capabilities.
Personalization abilities
Many modern email automation tools offer advanced personalization options or the ability to integrate with third-party customization software, like Hyperise.
Using personalization methods can help you tailor email messages to individual preferences and behaviors, improving your customer experience.
This can significantly enhance engagement rates because personalized messages are more likely to resonate with the recipient and encourage positive action.
Provides analytical insights
Automated email tools often include analytics and reporting features that offer valuable insights into campaign performance.
These analytics allow you to track metrics like open and click-through rates and conversion percentages, giving you a deeper understanding of your target audience.
You can then use this information to refine your marketing strategies and optimize future emails for more effective campaigns.
5 Easy Ways to Set Up Automatic Emails in Outlook
1. Set Outlook rules
Outlook allows you to create rules that automatically perform actions on incoming and outgoing emails based on specific criteria.
For example, you can set a rule to automatically forward emails from a sender to another address or to send an automatic reply to messages with certain keywords in the subject line.
- Navigate to the “File” tab in Outlook and click on the “Manage Rules & Alerts” dialog box.
- Select “New Rule” to start the Rules Wizard.
The Rules Wizard is software that allows you to define conditions based on your criteria.
After setting these conditions, you can specify actions that should be taken when it happens, such as deleting or forwarding emails to a specific person.
Once you’ve created these rules, you can manage them through the “Rules & Alerts” box.
2. Use Microsoft Power Automate
Microsoft Power Automate—formerly known as Microsoft Flow—is a tool that integrates with Outlook and other Microsoft applications to automate workflows.
You can use it to set up complex automation tasks, including sending personalized email notifications from other applications.
- Log in to the Power Automate website with your Microsoft account details.
- Create a workflow.
- Select an appropriate trigger for your automated email. For example, for a weekly newsletter, you can choose the “Recurrence” trigger.
- Select “+ New Step” to choose or add an action.
- Fill in the details of the action.
- Save and test the workflow.
3. Set up recurrence emails
Recurrence emails are sent out on specific days and times of the week or according to certain triggers—like “Out of Office” messages.
You can use Outlook’s feature to seamlessly send bulk emails to subscribers on designated days or as notifications to colleagues and clients about your absence.
- Create a new email in Outlook.
- Click on the “Options” tab and select “Recurrence”.
- Choose the frequency and start and end dates.
- Adjust any additional settings, such as the days of the week and the time, if required.
- Finish writing the email and send it.
You can also use the automatic replies and out-of-office message feature by following these steps:
- Open Outlook and go the the “File” tab.
- Select the “Out of Office” or “Automatic Replies” box, depending on your Microsoft version.
- Choose the option to send automatic replies and specify the start and end times.
- Write the message and save the reply.
If you don’t see the “Automatic Replies” tab, you might be using a Yahoo, Gmail, or other IMAP/POP account. These don’t support the automatic replies feature from Outlook.
4. Use Outlook add-ins
The Microsoft Add-ins store features a variety of Outlook extensions to automate email tasks directly within the application.
These add-ins can provide functionality ranging from email scheduling and tracking to advanced personalization and automation features.
You can also use add-ins to track and schedule email campaigns throughout the tear.
When using these add-ins, you should choose the right tools that will support your email automation requirements.
- In Outlook, select “Home” and choose “Store” from the drop-down menu.
- Browse the list of Office Add-ins that can be used in Outlook or search for one in the search box.
- Select an add-in to read more about how it works.
- Select “Add” or “Buy” to acquire your desired add-in.
5. Use automation tools
Although Outlook has various built-in features, you can also consider using third-party automation tools that can integrate with Microsoft.
These tools provide enhanced email customization and automation capabilities, enabling the creation of more intricate workflows.
Popular automation tools include Zapier and Mailmondo. Each program offers a range of automation features designed to amplify your email marketing strategies.
These tools can also be integrated with Hyperise to create more personalized emails and unique campaigns that can improve your engagement rates.
Types of Automatic Emails You Can Send with Outlook
📈 Marketing emails
Maintaining consistent communication with customers is vital for any business.
With Outlook’s automated emails, you can regularly send marketing information to your clients to ensure that your brand stays visible in their everyday lives.
For example, you can set up weekly or monthly promotional emails that include new product updates or special offers.
📰 Newsletters
Newsletters are a great way to keep your audience informed and engaged about what’s happening in your business.
Sending a newsletter allows you to share important information, expert insights, and company news, helping to foster a sense of community with your email subscribers.
You can set up a weekly, bi-weekly, or monthly recurring email on Outlook with their built-in automation tools.
👋 Follow-ups
When running a cold outreach campaign, sending one email is usually not enough to close a deal.
This means that sending follow-up emails to reiterate key points or gently nudge the prospect is essential.
You can schedule recurring emails with Outlook’s built-in feature to create follow-up messages that help keep the conversation going and convert your prospects to clients.
⚠️ Reminders
If you have important upcoming dates or events, you can use a recurring message on Outlook as your reminder.
The specific date can be project deadlines, meetings, annual events, or birthdays and anniversaries.
With Outlook, you can automate multiple emails for event reminders at the same time. All you have to do is adjust your recurring email settings to the relevant criteria.
Elevate Your Email Marketing Strategies with Microsoft Outlook and Hyperise
Automated email marketing is an essential part of improving your outreach campaigns, generating leads, and increasing sales.
However, automation alone isn’t always effective. This is where personalization tools like Hyperise can help you take your campaigns to the next level.
Hyperise can seamlessly integrate with various Outlook automation tools to provide tailored emails that resonate with your target audience.
Not only does this improve your customer experience, but it also increases your engagement rates and traffic.
Visit our website to try Hyperise out for free for 14 days to see how outreach personalization can help you achieve big business results.