Key Steps to Enhance Your Student Email Marketing Techniques

If you are an educational marketer you may want advice on how to enhance your student email marketing techniques. Emails can be an effective and cost-effective way to reach students but you need to take actionable steps to make them as engaging as possible. Some of these steps are to focus on timing, creating valuable content, and making emails interactive.


Know your audience

You won’t engage students with your emails unless you know what appeals to them. It helps to segment students into email lists based on data in your database such as:

  • Demographic data like age, gender, background, and financial status.
  • Study data such as seniority, courses, language, grades, etc.
  • Psychographic data such as personality, lifestyle, and interests.


When you segment them in these ways you can personalize your emails and make them more relevant.

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Establish your objectives

The project discovery phase involves collecting and analyzing information. Before writing any emails, you need to know your main objectives. You may want to remind prospective students about an impending application deadline or inform them about an open day. Email marketing to prospective students can help you to:

  • Showcase the benefits of your educational institution.
  • Promote your educational programs.
  • Propose your courses or academic programs.
  • Offer online consulting.
  • Remind them about an upcoming open day.
  • Inform them that the application deadline is looming.

Email marketing to current students can help you to keep them informed and increase their participation level in school events. You can also notify them about urgent matters such as security and health.

Look at automating your emails and workflows

Automation of your email marketing campaigns helps you to save resources and the time you spend on manual processes. Certain behaviors can trigger specific emails. For example, when students register, they automatically receive a welcome email. Automation helps to make sure students receive mails at the right time and on a regular basis. You can always use a ghostwriting service to help you write engaging emails for your campaigns.

Use email templates

Using templates can help you to improve consistency across your different email campaigns. You can customize templates with your brand logo, colors, fonts, and imagery. All your mails will be on brand for your educational institution and create a solid impression on students.

Think mobile

Most students open mails on their mobile devices. This means that your mail content must be responsive to all types of screens. If your email includes a video message, you want to know that students will be able to see it without any buffering or freezing on their mobile phones.

Write engaging subject lines

What students see first in their inboxes is your subject line. It should be concise, draw attention, and be relevant to the mail content. A relevant and compelling subject line can improve open rates. A ghostwriting service can help you compose engaging subject lines.


Offer valuable, interactive content

Offer students content that’s valuable to them such as scholarship information, career advice, or study tips. If you incorporate interactive elements such as quizzes, polls, and videos your emails will immediately attract more attention.

Top ghostwriting agencies have professional ghostwriters who can help you create engaging content for your emails. They can elevate the professionalism and appeal of your mail content to make a lasting impression on recipients.

Try to avoid using large blocks of text in emails and introduce content such as a profile picture of a student leader, a video of a sporting event, or photos of students enjoying activities on campus. A friendly, informal tone of voice often works best when addressing students. Always use simple and clear language to get your message across.

Master the Call-to-Action (CTA)

Your CTA should align with the main content of your email. If you have more than one CTA in an email it could distract students from the content. At the same time, the CTA should stand out the minute they open the mail. A CTA could urge them to sign up for an event, access resources, or go to a specific page on your website.

Get the timing right

It’s important to find the best time to send marketing emails to students. Using automated and drip email campaigns can help you to send timely, relevant emails based on their actions and interests.

It will also help to offer them the kind of content they need at the right time in their student journey. Students in the early stages of making a choice will often find discipline, program, or course descriptions useful. Those who have already shown an interest in programs may want to know more about entry requirements. Factors like exam time, college sports events, etc. impact the open rate so you should consider these things when working on the strategy.

A/B Testing

A/B testing different subject lines, calls-to-action, etc. can help you to identify the most effective ways to engage students. By making small incremental changes you can improve your emails so they have maximum impact and increase the open and click rate.

Monitor metrics

You need to monitor email open rates, click-through rates, and the level of engagement of students. Looking at metrics and using analytics can help you make data-driven decisions to improve your email campaigns.


Email marketing is a cost-effective communication channel. It is scalable so one campaign can reach thousands of students. When it’s done correctly it offers an effective way to boost student engagement. If you segment contacts, use automation, personalize content, and track performance, you can create more personalized and engaging email campaigns.