24+ Best Lead Generation Software for 2024

According to research, 61% of marketers cite lead generation as one of their toughest challenges.

Yet leads are the lifeblood of every business.

Without them, your business will stagnate.

So how do you increase your chances of generating quality leads at scale?

By using automation software tools.

Research shows that automation results in over 80% of marketers seeing an increase in leads. Not just quantitatively, but the quality of leads increases as well.

However, not all lead generation software is the same.

That’s why you must only invest in the best software tools.

And that’s what I’ll be showing you in this post – the best lead generation software you need to know in 2024.

Best Lead Generation Software


Category: Lead Data Collection

When it comes to lead generation tools, none is as popular as OptinMonster. Well-known for being a tool that helps turn your website visitors into leads, OptinMonster is trusted by over 1 million websites.

Optinmonster Screenshot

OptinMonster is one of the best lead data collection software on the market. The reason for that is simple. It makes it easy for you to create optimized popups and lead generation forms that turn your website into a high conversion lead generation machine. With a powerful exit-intent feature, you can capture leads just before they leave your website.

Pricing: Paid plans start at $9/month.


Category: Lead Data Collection

Uplead is a well-known B2B lead generation software that helps you find, mine, and verify prospect’s contact details (including phone number) and other valuable data.

Uplead Screenshot

With many filtering options, Uplead enables you to segment your leads, making for effective personalized campaigns. This feature is handy for account-based marketing (ABM) campaigns, as it helps target decision-makers more effectively.

Pricing: Paid plans start at $99/month.

3.Voila Norbert

Category: Prospecting and Outreach

Voila Norbet is an email address lookup and verification tool proven to be very useful for outbound email prospecting campaigns.

Voila Norbert Screenshot

Not only do you get email addresses from Norbet, but the tool can also lookup a person’s job title, location, and social media profiles. This is valuable data you can use to build a profile of your prospect for targeted messaging.

If email prospect is a big part of your lead generation campaign, then Voila Norbet has to be one of the main lead generation tools in your toolbox.

Pricing: Prospecting plans range from $49/month to $499/month. Verifying email addresses and enriching your contacts by getting more data points are dependent on the number of searches you want per month.


Category: Email Marketing

ZeroBounce is a powerful email validation and verification software. It allows you to send email safely, preserving your sender reputation. This will help you maintain list hygiene and increase the chances of your emails reaching the right target.

ZeroBounce Screenshot

Among other things, ZeroBounce helps improve email deliverability, detects spam traps, and helps you append subscriber information. This is essential in ensuring that your marketing efforts don’t go to waste.

Pricing: Paid plans start at $16/month.


Category: Prospecting and Outreach

AeroLeads is a great tool you can use to lookup email addresses and build an email list. Not only does it give you email addresses, but you get 15 data points that will help you create personalized outreach campaigns.

AeroLeads Screenshot

One thing that sets AeroLeads apart from other tools in its category is that they also offer a prospecting tool. All you need to do is give them details of your ideal customer, and they’ll get you their contact information. It definitely ranks top among B2B lead generation software in the prospecting category.

Pricing: Paid plans for the platform start at $49/month, while the prospecting service starts at $799/month.


Category: Personalization Tools

Clearbit is a platform designed to help you get insight into people who visit your website or use your service.

Clearbit Screenshot

The platform gives you data that helps you understand your customers better. ClearBit helps you identify prospects on your website, even when they visit anonymously. This allows you to create personalized marketing and sales messaging.

Not only that, but they also offer a complete product suite to include advertising via Google and Facebook ads, enrichment to turn emails into full profiles, a prospecting tool, and alerts to notify sales when prospects visit your website.

Pricing: Quote on application.

Did you know? You can get your lead data with hyperise

Hyperise also helps you get your lead data , except that you get better data enrichment with Hyperise. With a powerful data enrichment engine, Hyperise also enables you to create accurate profiles for your ABM campaigns.

The cherry on top is that Hyperise also provides reverse IP lookups, helping you identify anonymous visitors to your website. This allows you to personalize your outreach campaigns, increasing your conversion rates.


Category: Lead Data Collection

Leadfeeder is a lead data collection tool that tells you who visited your website even if they don’t fill out a form.

Leadfeeder Screenshot

By giving you data on who visited your website, you can then proactively reach out to them.

Did you know? Hyperise can also identify visitors of your website

This is similar to what Hyperise does, with the main difference being that Hyperise dynamically gives your web visitors a more personalized experience. This doubles your chances of the likelihood of your visitors responding positively to your call-to-action.

Pricing: Paid plans start at $55/month (14-day free trial available).


Category: Prospecting and Outreach

Reply.io is one of the best lead generation software tools for automating multichannel communication with prospects.


The platform automates communication functions such as email lookup and outreach, LinkedIn outreach, SMS and WhatsApp messages, and much more. This helps you eliminate tedious and repetitive tasks so you and your sales team can focus on sealing deals.

Pricing: Paid plans start at $55/month.

Hyperise Integration

Reply.io integrates seamlessly with Hyperise, enabling you to send hyper-personalized outreach messages to your prospects.


Category: Prospecting and Outreach

Prospect.io is a platform designed to streamline sales prospecting by helping you gather and interpret customer data that your sales team can use to send personalized campaigns.

Prospect io screenshot

With Prospect.io, you can easily build email lists, automate campaigns, and measure your results from the same platform. It also integrates with many other services, giving you a more robust sales platform.

Hyperise Integration

Integrating Prospect.io with Hyperise helps you create more meaningful and personalized interactions with your leads.

Pricing: Paid plans start at $89/month.


Category: Prospecting and Outreach

Saleshub is a lead gen software that helps you automate your outreach via email or social media.

Saleshub Screenshot

This AI-powered tool has features such as visitor tracking, email personalization through automated tags, email verification, and an easy to use workflow/sequence builder. Saleshub allows you to easily automate your outreach and sales so you can focus on other activities at the core of your business.

Integrate Saleshub with Hyperise to add personalized images to Saleshubs email templates to get more out of your marketing automation and prospecting. Alternatively, you can also use the integration for LinkedIn outreach and prospecting for added personalization.

Pricing: Paid plans start at $99/month.


Category: Email Marketing

Yet Another Mail Merge (YAMM) is a chrome extension that allows you to send, track, and follow up right from your Gmail account.

Yet Another Mail Merge Screenshot

Using YAMM is as easy as creating your email list in Google sheets or exporting one from your favorite CRM and choosing your preferred template from Gmail. When you send emails, you can see who opened, read, or responded to your emails. This helps you know how to follow up on each lead with high-quality, personalized messages.

Pricing: Free for 50 emails/day. Paid plans start at $24 for 400/day.

Hyperise Integration

Maximize your chances of success with cold emailing when you integrate Hyperise to YAMM. You get the best of powerful automation and personalization.


Category: Email Marketing

GMass is another excellent mail merge service that allows you to send campaigns right from your Gmail account. This helps you maximize Gmail’s features and even go beyond Gmail’s sending limit.

Gmass Screenshot

The good thing about GMass is that it enables you to set up automatic follow up emails, making it easier for you to reach out to prospects and nurture your leads.

Pricing: Paid plans start at $12.95/month.

Hyperise Integration

Coupled with Hyrise, you can create powerful personalized campaigns, resulting in high open and response rates.


Category: Email Marketing

Woodpecker is a powerful email lead generation software that enables you to automate your cold email campaigns and follow-ups.

Woodpecker Screenshot

One of Woodpecker’s strengths is that it allows you to set several different conditions for automatic segmentation. You can also create and stagger several follow up emails, increasing the chances of getting a response.

Another advantage of Woodpecker is the ease with which you can create and analyze A/B tests. As a result, your campaigns are optimized to convert better.

Pricing: Paid plans start at $40/seat/month.

Hyperise Integration

For more effective campaigns, integrate Woodpecker with Hyperise. This will allow you to include personalized images in your emails.


Category: Email Marketing

Moosend is a flexible yet powerful email lead generation tool that enables you to automate your email marketing.

Moosend Screenshot

Moosend helps you create customer journeys that are optimized to turn your leads into customers with its powerful feature set. Features include ready-made templates, website and analytics tracking, and a landing page builder, among others.

Pricing: Moosend has a forever free plan with unlimited emails, making it one of the best Mailchimp alternatives. Paid plans, however, start at $8.

Hyperise Integration

To enhance your personalization, you can integrate Moosend with Hyperise. Adding personalized images to your campaigns is a great way to increase the impact of your emails.

15.Constant Contact

Category: Email Marketing

Constant Contact is another award-winning email lead generation software that allows you to create powerful campaigns to grow your business.

Constant Contact Screenshot

While it started as an email marketing software, Constant Contact has evolved into a complete marketing suite of tools. Some of the features you’ll get include a website builder, an e-commerce store platform, and social media marketing tools, among others.

Pricing: Paid plans start at $20/month.

Hyperise Integration

Constant Contact also integrates with Hyperise. With the two, you can create hyper-personalized lead generation campaigns that are bound to grow your business.


Category: Email Marketing

Sendinblue could be the best email marketing software for small businesses, thanks to its affordable pricing and rich feature set.

Sendinblue Screenshot

Besides sending personalized email campaigns, Sendinblue can also be used as a CRM for full marketing automation and offers multi-channel interaction with your leads. Sendinblue also comes with campaign optimization features such as heat maps, advanced analytics, and A/B testing.

Pricing: Paid plans start at $25/month.

Hyperise Integration

To further improve the effectiveness and impact of your campaigns, you can integrate Sendinblue with Hyperise. This will enable you to add images that are relevant to your target audience automatically.


Category: Personalization Tools

Hyperise is a lead generation software that allows you to create personalized and targeted outreach campaigns in real-time. And that’s even if your website visitors are anonymous.

Hyperise Screenshot

No matter your preferred outreach channel (from email to chatbots), Hyperise helps you create personalized images, text, and calls-to-action. The Hyperise image editor allows you to create dynamic layers to your images so that each of your recipients see your perfectly crafted personalized message. This gives your campaigns a human touch that will help to connect on a deep level with your prospects.

Other personalization functions you get with Hyperise include reverse IP search and data enrichment. With Hyperise, you can personalize your entire sales funnel, helping you more than double your conversations.

Quick overview of Hyperise’s main features:

  • Image personalization to add dynamic and personalization layers to your images.
  • Website personalization to personalize your website without needing to know code.
  • Data enrichment to identify anonymous web visitors.
  • Hyper-campaign to personalize your entire sales funnel.
  • Lead discovery for analytics and lead discovery.
  • Various integrations to connect Hyperise with your favorite tools and software.

Pricing: Take Hyperise for a free, no credit card required 14-day trial. Paid plans start at $99/month.

18. NiftyImages

Category: Personalization Tools

NiftyImages is one of the oldest image personalization tools on the market. It allows you to include dynamic images in your outreach campaigns.

NiftyImages Screenshot

From email to landing pages, NiftyImages is a great tool to help increase interactions with your leads. NiftyImages integrates with most other tools in the average marketer’s toolbox, making it a versatile addition to your tool stack.

The only downside is that the platform is a bit too basic, especially when compared to more modern tools like Hyperise. For example, NiftyImages doesn’t support GIFs and has limited browser functionality.

Pricing: Paid plans start at $20/month.

While it may be an excellent personalization tool, NiftyImages is a bit outdated. You may want to use a more modern and flexible alternative like Hyperise.


Category: Personalization Tools

Optimizely is a lead generation software built to help users create high-performing landing pages that convert.

Optimizely Screenshot

Optimizely’s greatest strength is that it enables you to build personalized experiences your prospects will resonate with. This has made Optimizely a demanded tool for website personalization.

Pricing: Price is on application. However, Optimizely has shifted to serving enterprise businesses, so you can expect to pay at least $36,000/year.

However, Optimizely falls short as it only allows you to personalize text and not images. It also doesn’t help optimize every stage of your sales funnel.

This is where a personalization tool like Hyperise comes to play.

With Hyperise, you can extend your personalization capabilities to images. More than that, you can personalize every part of your sales funnel. From email to LinkedIn outreach to personalized Ads, Hyperise will make your prospects feel a personal connection with your brand. Besides, Hyperise has 7X more use-cases than Optimizely.

20.Use Proof

Category: Personalization Tools

Use Proof is a software that allows you to give each of your website visitors a personalized experience.

Use Proof Screenshot

Besides helping you personalize website experiences, Use Proof also enables you to show social proof on your website. Designed to drive up sign-ups, Use Proof works on any platform. It also has a great analytics engine to show you the performance of your campaigns.

Pricing: Showing social proof (Pulse) starts at $79/month while website personalization (Experiences) starts at $799/month.

While Use Proof does an excellent job of driving trust through social proof, it falls short on the website personalization side of things. One particular area it’s lacking in is image personalization. Another area Use Proof is weak in is in data personalization. If that is a must-have for you, you can integrate Use Proof with Clearbit. But that will set you back at least $2,500/month.

These are both features Hyperise has, and that at no extra cost.


Category: Customer Relationship Management (CRM)

Hubspot is a well-known all-in-one sales and marketing automation solution that has become ubiquitous with lead generation and nurturing.

HubSpot Screenshot

Hubspot can help you automate everything from landing page creation to lead generation all the way to running email campaigns.

HubSpot marketing pricing

Hubspot Marketing is a powerful inbound marketing platform that allows you to attract and convert website visitors into customers.

Pricing for the paid plans of Hubspot Marketing starts at $45/month.

HubSpot marketing free

Whether your budget is tight or you simply want to take Hubspot Marketing for a spin as it has a forever free plan. Despite being free, you get a lot of powerful features that include a landing page builder, email marketing tools, and CRM.

HubSpot free CRM review

The free version of Hubspot’s CRM is powerful enough for small businesses to run sales, marketing, and customer service, all from a single platform. You get free reporting, deal tracking, and pipeline management, all uncapped.

HubSpot free vs. paid

With all the free tools and unlimited use you get with Hubspot free, why go for the paid version?

Hubspot free is primarily a CRM that helps you manage your lead flow and gives you reports on the leads you’re generating.

The paid plans unlock more advanced features that allow you to design and deploy advanced automated marketing campaigns. From SEO-optimized content to hyper-personalized lead attraction and nurturing to creating and managing ads, the paid version of Hubspot marketing gives you everything you need to attract and convert leads on autopilot.

HubSpot free CRM limitations

The free version of Hubspot may have many features to get you started, but it’s limited for growing businesses. For example, you’re limited to a maximum of 2,000 emails/month. Every feature is capped and can only function well if you’re not a power user. Power users have to upgrade to a paid plan that gives uncapped functionality and unlocks more features for enhanced functionality.

Pricing: Hubspot Marketing pricing starts at $45/month.

Hyperise Integration
Hubspot is a powerful tool trusted by many marketers. One of the reasons for that is how it easily integrates with (almost) every other tool you have in your marketing tool stack. One such Hubspot integration is with Hyperise.


Category: Customer Relationship Management (CRM)

Pipedrive is a sales-oriented CRM designed to help you attract leads and monitor every activity they take as they move along your sales pipeline. It’s a powerful lead generation software that helps you create meaningful customer journeys that convert.

Pipedrive CRM Screenshot

Pipedrive gives you complete visibility of every interaction with your leads, helping you know which leads to prioritize. This data also enables you to tailor personalized messages that convert.

Unfortunately, Pipedrive doesn’t integrate with Hyperise, so you’ll have to find other ways (usually more expensive) of personalizing your images. Incredible as this software is, it’s better to choose an alternative if you value the hyper-personalization afforded by Hyperise.

Pricing: Paid plans start at $12.50.


Category: Customer Relationship Management (CRM)

Keap is an all-in-one marketing and sales automation tool designed to optimize the entire process from lead generation to customer relationship management.

Keap CRM Screenshot

Keap, is a powerful tool that automates repetitive tasks and builds personalized campaigns to drive leads into your sales pipeline. With easy to use campaign builders and beautiful templates, the platform has fast become one of the most loved lead generation software on the market.

Pricing: Paid plans start at $56/month.

Hyperise Integration

Coupled with Hyperise, Keap enables you to send campaigns your prospects will respond to, thanks to the personalized images that work in tandem with your personalized messaging.


Category: Customer Relationship Management (CRM)

Close is a CRM that was designed to do exactly as its name says — close deals.

Close CRM Screenshot

As a multi-channel lead generation software, it enables you to conduct outreach campaigns that target your prospects where they are. With a powerful analytics and data engine, you can access data that helps you design winning campaigns. Other notable features include a powerful lead management tool that helps you focus on deals that matter the most at that time.

Pricing: Paid plans start at $21.25.

Hyperise Integration

For more personalized campaigns, Keap integrates with Hyperise to increase your chances of converting your leads into customers with dynamic, personalized images and data enrichment.

Facebook Lead Generation Software

Social media platforms like Facebook and LinkedIn are great places to find targeted leads. With over 3.6 billion people actively using social media platforms, you must have a strategy to tap into this lead goldmine. Particularly the social media giant, Facebook.

Fortunately, finding the right leads among those billions is made easy, thanks to Facebook lead generation software.


One of the best B2B lead gen software you must leverage to generate leads on Facebook is Expandi. You can use the tool in combination with phantombuster.com to scrape social profiles on Facebook groups (with phantombuster) and launch targeted outreach campaigns on LinkedIn with Expandi. Because the process is automated, it’s more efficient and allows for personalized cold messaging. And yes, they’re safe so you don’t have to worry about being sent to Facebook or LinkedIn jail.

Expandi Screenshot

Expandi/Hyperise Integration

Of course, when it comes to conversions, personalization is the name of the game. That’s where Hyperise comes into play. With social media being heavily reliant on images, sending personalized images is crucial to ensuring your prospects respond positively to your outreach. Integrating Hyperise and Expandi is the perfect solution for this.

Which are the best lead generation tools?

Lead generation is a vital process that must be ongoing. Unfortunately, with the competition becoming stiffer, generating those valuable leads is becoming harder.

That’s why you must use the best lead generation software to give you an edge over your competition.

So which lead gen software is the best?

Let’s take a look at the category winners according to our research.

1.   Hyperise (Personalization Tools)

Personalization tools are the fuel for supercharging your lead generation. They give your campaigns the human touch needed to convert more leads.

One of the best lead generation tools in this category is Hyperise. Its versatility makes it have more use cases than most other personalization tools on the market.

2.   OptinMonster (Lead data collection)

Lead data collection is the first stage in the lead generation process. Accurate data ensures that your campaigns are as personalized as possible and targeted toward the right person or account.

So which is the best tool for this?

OptinMonster takes the cup in this category, thanks to its flexibility, ease of use, and rich feature set that make lead capture easy.

3.   Aeroleads (Prospecting and outreach tools)

As they say, you only have one shot at making a first impression. That’s particularly true when reaching out to new leads. You must ensure that the prospecting and outreach tools you use will help you do just that.

And a tool that stands out in this category is Aeroleads.

4.   Moosend (Email Marketing)

One thing that makes email an essential marketing tool is that you can use it to take your leads from one end of your sales pipeline to the next.

Which is the best email marketing tool for lead generation?

For its ease of use and flexibility, Moosend makes for the best lead gen software in the email marketing category.

5.   Keap (Customer Relationship Management (CRM))

Attracting leads is just the beginning of the journey. For your lead generation strategy to be effective, you must know how to nurture your leads and send personalized messages at every touchpoint.

And one of the best CRMs to help you do this is Keap. From lead scoring to lead nurturing to closing sales, Keap helps you run effective lead generation campaigns.

FAQ about Lead Generation

Still got questions about lead generation?

Let’s take a look at some of the FAQs concerning lead generation. Hopefully, yours will be answered below.

How to generate leads?

The keys to effective lead generation are:

  • Identifying your target audience
  • Creating messaging that’s tailored specifically for them
  • Automating the process with the right tools

Getting good conversion rates for your lead gen campaigns requires strategic planning and must be a long term game.

How to get free sales leads?

Generating free sales leads?

Yes. It’s possible.

You can use content marketing strategies like blogging and social media marketing. You can also use tools like free tools like Hubspot, Moosend, and others to create a funnel to generate free leads.

However, this is not a sustainable plan as it won’t be as effective when you plan on scaling.

You’ll just have to invest in lead gen software.

How to choose the right B2B lead generation software?

How do you choose the right B2B lead generation software for your business?

  • Assess your goals
  • Determine your lead generation challenges
  • Map out your lead generation strategy

Determining these will help you decide which lead generation software you’ll need for each stage of your lead generation funnel. You’ll also have to determine your technical capabilities and match them to the skill levels required to use the software.

The best lead generation software — Time to fill up your sales pipeline

Generating qualified leads in a world where your prospects are on different platforms can be difficult. But with the right tools under your belt, it’s simply a matter of building up an efficient lead generation tool stack and setting up the right parameters.

So, with this list of marketing automation tools to guide you, pick your tools, and fill up your sales pipeline.