NiftyImages was one of the first image personalisation tools on the market and so has mature feature set.
NiftyImages provide some interesting fixed style templates, such as email count downs and timers, which Hyperise don’t provide.
NiftyImages personalised images have limited browser based functionality, with creators having to use Photoshop and upload PSDs, to complete more complex personalisations, such as are possible with Hyperise.
Hyperise have a broader Hyper Personalisation use-case. Our image creation tool is more feature rich, but is also email platform agnostic, so you can use with MailChimp, Intercom, MailShake etc…
Also we provide enrichment services built in.
Also we have what refer to as the “hyper-campaign”, which integrates with your website and Ad accounts, so you can serve personalised images to web visitors and in Ads on FB and Instagram.
Still not sure of the difference, please take a trial, and we’ll be happy to give you a full demo…