Let’s just be real for a second.
You ever open your inbox and see a cold email that just… feels like a cold email? You know the ones. No soul. Just a “Hi there” and some half-baked pitch about “scaling your business” or whatever. You delete it before the second sentence. Maybe you even block the sender if you’re feeling spicy.
But then, there’s that one email that hits different. It mentions your company, something you posted on LinkedIn, maybe even has your face on a Starbucks cup in a picture. Kinda weird? Sure. But it makes you stop and go, “Okay… respect.”
That right there? That’s personalisation in cold outreach. And in 2025, it’s not just a cool trick. It’s how deals get done.
Cold Outreach Is Dead (Kinda)… Long Live Personalised Outreach
Cold outreach used to be easy. Spray and pray. Buy a list. Write one email. Send it to 10,000 people and wait for some bites.
Not anymore.
People have spam filters that could shame the FBI. Gmail buries anything that even smells like sales. And worst of all? Prospects are just tired. Are you tired of being sold to. Tired of seeing the same templates. Tired of reading, “I came across your profile…”
If your outreach isn’t tailored, it’s trash. Sorry. That’s just how it is now.
Which brings us to the whole reason you’re still reading this: personalisation in cold outreach.
It works. It’s worth the effort. And if you’re using the right tools (yes, we’re talking about Hyperise), it’s actually not that hard to do.
What Even Is Personalisation in Cold Outreach?
Okay, before we go full nerd mode, let’s get something straight.
Personalisation isn’t just dropping someone’s name into the first line.
That’s… fine. But it’s not enough anymore.
Real personalisation is when the person reading your email goes, “Whoa, this wasn’t written for 500 other people.” It’s when they feel like you actually see them—like you took a sec to Google them, check out their website, maybe stalked their Twitter a little (in a non-creepy way, obviously).
We’re talking about:
- Mentioning recent wins (like a product launch or press feature)
- Referencing shared connections or interests
- Customising images with their branding (we’ll get to that magic trick)
- Speaking their language, literally (techies talk different than founders, and founders talk different than HR)
And here’s the kicker: you don’t have to do it all manually anymore.
Hyperise: The Secret Weapon You Wish You Knew About Sooner
Let’s talk about Hyperise for a sec. Because if you’re still doing your personalisation by hand in 2025… dude. Why?
Hyperise is one of those tools that feels kinda like cheating—except it’s not. It’s smart. It plugs into your existing outreach setup and lets you create insanely personalised experiences at scale.
Here’s how it works:
Image Personalisation, Baby
You ever get an email with a photo that has your name in it? Or your website on a computer screen? Or your company’s logo on a whiteboard in the background?
That’s image personalisation—and that’s Hyperise’s whole thing. It makes these dynamic images that swap out names, logos, even faces, depending on who’s opening it.
It’s like sending every prospect a meme that screams “I see you.”
And it works. Why? Because visual stuff sticks. Your brain processes images 60,000x faster than text (no joke). If that image has your name on it? You’re gonna pause. That’s a win right there.
It Plugs Into Basically Everything
Hyperise isn’t trying to be your CRM or your email platform. It just plugs into whatever you’re already using—like Lemlist, HubSpot, Mailshake, Instantly, or even LinkedIn outreach tools.
So you don’t have to overhaul your whole process. Just connect it, create your dynamic content, and let it rip.
Why Personalisation in Cold Outreach Works (Like, Actually Works)
Okay, let’s slow down for a second and ask: why does this stuff work so well?
1. People Just Wanna Feel Seen
That’s the big one. In a world where everyone’s trying to automate everything, getting something that feels handwritten? It hits different.
Personalisation makes your message feel less like an ad and more like a conversation. That builds trust. It shows you’re not just another inbox invader—you’re someone who might actually be worth talking to.
2. Higher Engagement = More Replies = More Sales
You personalise your email, and guess what?
- Open rate? Higher.
- Click rate? Higher.
- Reply rate? Definitely higher.
- Sales? You already know.
It’s not rocket science. If more people read your emails and feel like you’re worth replying to, you’re gonna close more deals.
3. You Stand Out in the Best Way
Most people are still mailing it in—literally. Templates, ChatGPT-written blobs of text, no images, no flair. If you show up with something different? Boom. You win the inbox.
How to Actually Do Personalisation in Cold Outreach (Without Losing Your Mind)
Here’s where people mess up: they think personalisation = rewriting every email by hand.
You don’t need to go full Shakespeare. Just be strategic.
Step 1: Use Segments
Group your prospects by role, industry, or size. Now you only need to write 3–5 solid frameworks instead of 100.
Step 2: Add Dynamic Fields
Use tools (like Hyperise or your outreach platform) to pull in stuff like:
- First name
- Company name
- Industry
- Recent funding round
- Website screenshot
- Custom image with their logo
Step 3: Make Images Do the Heavy Lifting
Let Hyperise generate personalised images for each recipient. Like a coffee cup with their name, or their logo on your app UI.
The image is what grabs attention. The text is what holds it. Let them work together.
Step 4: Write Like a Human
This is where everyone messes up. They write like a brochure. Don’t do that.
Just… be normal. Talk how you talk. Sound like a person, not a pitch deck.
Example:
Hey Jamie—
Saw that you guys just launched the new checkout flow. That’s sick.
Noticed a few places where our team might be able to help cut down dropoff (screenshot below shows what we did for Acme).
Wanna take a look?
Simple. Not fancy. Feels real.
Let’s Talk About The Numbers (Because Yeah, They Matter)
You don’t need some massive team or budget to get results here.
With basic personalisation, even just dropping a company name or adding a relevant image, here’s what you can expect (real-world averages, not fairy dust):
- Open rate bump: 20–40%
- Click-through rate bump: 2–5x
- Reply rate bump: 3–6x
- Sales calls booked: Depends on your offer, but some folks go from 1% to 8%+ conversion
That’s massive. That’s the difference between hoping someone replies and expecting they will.
What Not to Do with Personalisation
Let’s just rip through this.
- Don’t fake it. If it’s not genuine, people can tell.
- Don’t overdo it. One or two custom things per email is plenty.
- Don’t be creepy. Mentioning their dog from Instagram = weird. Mentioning their company’s new hire = cool.
- Don’t be lazy. A bad personalisation attempt is worse than none at all.
Personalisation in Cold Outreach Is How You Win in 2025
If you’re still sending cold emails without personalisation in 2025, you might as well be mailing postcards with “Dear Sir/Madam” on them. It just doesn’t cut it anymore.
Use tools like Hyperise. Get creative with image personalisation. Make people feel like you actually want to talk to them—not just sell to them.
It’s not about tricking anyone. It’s about respecting their attention.
And if you can do that? You’ll get the meeting. And maybe even the deal.
FAQ: Personalisation in Cold Outreach
Q: What is personalisation in cold outreach?
A: It’s when your message is tailored specifically to the recipient—mentioning their name, business, or something relevant—so it doesn’t feel generic or spammy.
Q: How does image personalisation help?
A: People are visual creatures. Seeing their name or logo in an image grabs attention instantly. Hyperise makes that super easy.
Q: Is Hyperise worth it?
A: If you’re doing cold outreach at scale? 100%. It automates the hardest part—making each message feel unique—without you lifting a finger after setup.
Q: Can personalisation go too far?
A: Yep. Don’t be creepy. Stay professional. Mention stuff they’ve shared publicly, not stuff you dug up in some Reddit thread from 2012.
Q: Will this really help me sell more?
A: If you’re reaching out to the right people and your offer doesn’t suck—yes, big time. Higher replies = more calls = more closed deals.
Last Updated on May 22, 2025 by Ash