Subject Line For Follow Up Email: What Works Better

Do you want to know the importance of having an effective and interesting subject line for follow up email? How does an effective subject line matter?

A perfectly crafted subject line for your follow up emails would make a world of difference in making your leads respond to your email.

Well, a well-designed follow-up email doesn’t just help you keep your prospects engaged but also helps you retain them. Without a good follow up email, you’ll lose existing customers and struggle to acquire new ones.

So, are you looking for a subject line for follow up email? Don’t worry, as we’ll share with you some ideas that can help you have a personalized subject line for email campaigns.


Why are Subject Lines Important for Follow Up Emails?

Follow-up personalized emails are the best way to generate sales. The more you send follow up emails to your recipients, the higher chance you are in their minds. If you send more follow-up emails, it increases the chance of engagement with your recipients.

Without using good follow up subject lines, your cold emails don’t catch the recipient’s attraction. The importance of a subject line for follow up mail cannot be overemphasized.

Attractive subject lines can get you open and improve the response rate when email marketing to someone for follow up purposes.

When you use an attractive, eye-catching, friendly, and professional tone subject line for follow up emails, recipients seem you are a human, not a robot or sales-driven and it catches the recipient’s interest.

To personalize your text, images or videos, you can use hyperise editor. Other than that, follow the instruction bellow.

Tips for Writing a Subject Line for Follow up Email

The follow-up subject lines of your personalized emails are what get people’s attention when they are deciding whether to read or not.

If the recipients find something interesting in your follow-up subject lines, they must open your follow-up email. Here are some tips on how to write an email subject line that makes recipient interested, increase response rates, and improve conversions.

Be Natural and Conversational

Your recipients seem to be human when you use a friendly, conversational tone in your follow-up subject line; otherwise, they seem to be robot or sales-driven.

It increases the chance of reading and responding to your follow-up email message when you choose a natural, friendly tone subject line for your follow-up emails.

Make Subject Line Short

Now a day, most people check their mail using mobile devices. A too-long subject line can cut off. So it is better to make your follow-up subject line as short & simple as possible for mobile devices.

Make it Relate to the Contents of Your Email

Your follow-up subject line should be related to your email body. Using a misleading subject line makes your recipients annoyed and they get into too much trouble. It is one of the causes of getting a negative response from your recipients. If you do it again and again, your recipients consider it a spam email and add it to the spam folder.

Personalize Subject Line for Follow Up Email

When you give a personal touch like the recipient’s name, address, contact details, and company name in your follow-up email subject line, it indicates that you study a lot about your recipients and it gets the recipient’s attention for a personal touch and becomes easy to make the mutual connection.

Personalize the follow up subject lines to increase the open rate of your follow-up email. If you have too many recipients, it is not easy to make personalized subject lines for every email.

But the good news is that there are so many tools that make your task easy by creating different subject lines for you. If you need to customize any text or images for your cold emails, you can use Hyperise editor which is really easy to use.

Avoid “never-ending” Subject Lines

Nowadays people are so busy. They don’t have so much time to read your long story in your subject line. Recipients open and read your follow-ups when your subject line becomes short and informative. So, make compelling subject lines but in short.

Check the Subject Line before Sending Follow up Email

Making an attractive, informative, short subject line for email marketing is not easy. After so many errors, it becomes perfect.

Before sending your cold emails to your recipients, check the subject lines. An attractive, informative, and compelling subject line pushes the recipients to open and read the mail.

Optimize the Snippet

A small text located near the subject line is known as Snippet. It has been shown in the target recipient’s inbox and provides a small demo of the follow-up email.

Optimize the Snippet to increase the chance to open your cold email. If you neglect it, your email campaign will suffer in the long run. Make sure your subject line is short; otherwise, it will replace the Snippet.

Examples of Follow up Email Subject Lines

Follow-up mail is a fantastic tool for sure, and it will help you achieve your target if done correctly, that is.

There are thousands of cold email campaigns every day in this world, but there are a few tips that can surely make your cold follow-up more effective.

Here are some of the email subject line examples for follow-ups given below:

  • “Next Steps”

Using “Next steps” as your subject line makes recipients curious to know what the next step is. This short yet informative subject line makes your recipients curious and pushes them to open the mail.

  • “Just Left You a Voicemail.”

“Just left you a voicemail” indicates that it is not your first meeting. You have already reached out to that person in another way, and you are not a spammer.

  • “Can You Help Me with This?”

It is a powerful subject line. When you use this subject line in your follow-up email recipient, you think you are following up for sale and following your recipient’s advice. The recipient thinks you consider him an important person for your company, and that’s why you ask for help.

  • “Did You See This?”

If you launch a new product, and you want to send information about your new product, use this thought-provoking question in the subject line of your follow-up email.

  • “Have You Tried [local restaurant name] in [their city]?”

It is a conversational-type subject line. Using this subject line indicates you make a conversation with your recipients. In the modern era, people love to try new restaurants, new environments, and new tests in food.

Ask your recipients, is it worth visiting this restaurant because you heard so many good things about it. This subject line adds a familiar touch to your follow-up email, and the recipient becomes curious to open your follow-up mail.

  • “I Forgot to Mention….”

When using this subject line, your recipients understand that you are a human, not a robot. As a normal human, you can make mistakes. Adding this subject line makes your email more natural to the recipients.

In your follow-up email, add some valuable resources, links, etc., which help the recipients reach their goals.

  • “Thank You for Your Time.”

Use this subject line after appearing in any interview. This type of subject line indicates gratitude to your interviewer. Besides, this subject line indicates that you are sincere about your job.

  • “What We Talked About on {last meeting date}.”

You can use this follow-up subject line for your email. Also, you can look back on your previous conversation, important point, or offer you give to your client using this subject line.

  • “You’re Not Alone.”

When you use this subject line, your recipients become curious to open your mail. He thinks that he may know you, or your company.

Before using this subject line, you have to do some research about your recipients, and their companies to include the difficulty your recipients are faced with.

  •  “Missed You Again.”

This subject line indicates that you have already tried to communicate with them, but you cannot reach them. Also, it indicates that you want an opportunity to meet with them.

  •  “I had this Idea Since We Last Spoke”

A few days ago, you attended a meeting with your client. Now you want to recall your client about your last conversation. Use this subject line for a follow-up email that forces your client to recall your last conversation.

After seeing this subject line, your client becomes curious to know your idea. This curiosity pushes him to open & read the follow-up email.


The subject line for follow-up email is a scientific and psychological study. Subject lines are the most important part of your emails: they’re the first thing people see and often decide whether someone opens your email.

But getting creative with your subject line for an email message doesn’t have to be challenging. Hopefully, now you understand the importance of subject lines.

Knowing how to write perfect subject lines is essential to improving your follow-up email conversion rate. If you don’t know, just try hyperise or any other tools to customize your subject line and cold emails.