In the era of YouTube and TikTok, millions of people prefer to consume content in a video format. This preference stretches to every sphere: we watch videos for entertainment, opt for video tutorials, and even check video product descriptions to see if we’d like to buy something.
Needless to say, creating powerful videos has become one of the most effective, albeit underused, marketing strategies. The secret to success lies in personalization: by appealing to a specific customer, you can boost conversions to a truly impressive extent, attracting more people and spreading the word about your product.
Worrying that such an approach will require too much time and money? Then be sure to check this guide out, and you’ll see that today, video personalization has become nearly effortless.
Video Rendering Automation: Achieving Results in No Time
Let’s start by establishing why creating personalized videos is no longer a chore before exploring how effective this strategy is overall. Today, with the help of AI and modern tools and services, you can prepare countless videos within a short timeframe while making each of them unique, at least in the aspects that matter.
To accomplish this seemingly impossible feat, you need to turn to the render automation tools. One of the simplest tactics entails using Nexrender.com by uploading a template that works for you and deciding which elements you’d like to change from video to video. This is how it works:
- You either develop a template that suits your business needs or pick one of the available options from Adobe After Effects;
- Upload this template to Nexrender and wait for the download to complete — it will be quick;
- Log in to your account if you haven’t already, and then decide which elements to swap; they include audio segments, specific images, text, etc.;
- Check the results and provide new instructions if you want to change something else.
The online toolkit like this will do everything for you, creating any number of videos that target specific clients. You can generate different renditions by changing client names, product images, dates, locations, and so on — this way, you can micro-target multiple people while applying minimal effort.
Why Personalized Video Marketing Works
Why do people respond positively to personalized videos sent their way? As research demonstrated, 81% of Generation Z respondents claimed to love personalized ads; 57% of millennials stated the same. Let’s consider the biggest reasons behind such an enthusiastic response.
Emotional Connection
Every customer likes feeling like the brand cares about them in particular; this is what helps personalized video ads increase conversion rates. See the most relevant factors explaining this trend:
- By using personal names of the clients, brands establish a direct emotional connection with them: it feels like a video was created just for this one person, which makes them curious enough to watch it;
- By forming a context that a client finds relevant, such as by recommending products based on specific purchase history, companies manage to secure better conversions;
- By sending videos on important dates, like before the holidays or on a client’s birthday, brands get a chance to issue relevant reminders that can easily turn into sales.
It’s all about being useful to a client and striking a genuine emotional connection with them, making them feel like an individual and not a faceless part of a large group.
Data-Driven Appeal
By engaging in video marketing for sales, you are relying on analytics, which automatically improves your chances of success. Think about it: how do you know what kind of personalization your videos need? Here is how marketers tend to collect their data:
- Segmentation. The first step requires grouping your target audience by their interests, purchase stage, and/or demographics;
- Behavior tracking. It’s easy to determine which specific pages of your website a user clicks on most often, which allows determining their priorities;
- Predictive analytics. The available historical data can tell you what product a particular customer might be interested in next;
- Timing optimization. Marketers determine the most ideal time for contacting their target audience, such as on the date of their previous purchase, right before their subscription ends, and so on.
By gathering all these details, you will know what your clients need and when, so your videos won’t be discarded as irrelevant or annoying.
Increased Brand Loyalty
Customers tend to react more positively to brands that care about them on a personal level. Even sending a short “thank you for purchasing this product” video with personal details can boost their engagement.
Creating a video that appeals directly to your potential buyers is like speaking to them directly. You show that you are attentive to their unique needs, which inspires them to choose you among all the competitors.
How to Integrate Video Personalization in Your Marketing Strategy
To launch effective marketing campaigns, you’ll need to use insights from your CRM systems, flexible templates, and video rendering automation. Just these steps alone will empower you to create a massive volume of customized videos that your potential clients will appreciate.
Once you optimize the production, keep monitoring the performance metrics of your campaigns. Even a short-term observation will show you what works perfectly and which areas you need to improve.
At the moment, plenty of brands are still uncertain about using personalized videos, largely because they believe this process to be intensely time- and money-consuming. You know differently now; by using the suggestions above, you’ll be able to use a hidden growth lever to boost the performance of your business model.
Conclusion
Treat your customers as individuals with unique wishes, habits, and preferences. Create micro-offers they might be interested in based on their behavior, previous purchases, and any other insights you’ve collected. Improve your current video marketing strategy by adding personalization elements to it, and as practice shows, you’ll start achieving more sales relatively quickly.