People are sick of canned sales messages. You are. I am. Everyone. That whole “Hi there, hope this finds you well, just circling back…” thing? It’s background noise now.
You want to stand out in sales? You’ve gotta stop sounding like a robot and actually show people you know who they are. That’s where video personalisation for sales comes in.
This post? We’re gonna talk all about how to use it without overdoing it, where it fits in the sales funnel, and why tools like Hyperise are your new secret weapon. It’s gonna get messy and honest — because that’s how sales really works.
Let’s roll.
Wait, what is “video personalisation for sales” anyway?
Okay, imagine this:
You get an email. It’s got a video. You click it. The person says your name out loud, and there’s your logo on their screen. They even pulled a screenshot of your website and popped it in there like it’s nothing.
That hits different, right?
That’s video personalisation. You’re not just another name in a list. Someone made a thing just for you. Or at least, it feels that way.
And that “feel” — that’s what makes it so freaking effective in sales.
Why video personalisation for sales actually works
Because people are drowning in noise. Cold emails. Cold calls. LinkedIn pitches that start with “Love what you’re doing at [company name]…”
Personalised video slices through that mess. Why?
- It’s human. You’re a face. A voice. Not a block of text.
- It’s about them. Not about your features. Not about your case study deck. About them.
- It’s harder to ignore. Nobody’s ignoring a video that has their own name and website in it. At least, not the first time.
Personalisation taps into this little switch in your brain that goes, “Oh, this is about me — I should pay attention.” Sales 101: Get them to care enough to listen.
So where does it actually fit in your sales process?
Honestly? Almost anywhere. But let’s break it down by funnel stage, ‘cause that’s easier to wrap your head around.
🧊 TOFU: Top of Funnel — Just Trying to Get Noticed
You’re cold outbounding. Maybe you scraped a list. Maybe it’s your ICP. Doesn’t matter — they don’t know you yet.
So you send them a video.
You say their name. Show their site. Don’t sell. You just connect. Think of it like knocking on someone’s door and saying, “Hey, I see you. Here’s something that might help.”
Example that works:
“Hey Sam, saw that you just launched that new AI CRM feature. Love it. I made you a quick video to show you something that could save your sales team hours a week. Check it out…”
💡 Use Hyperise to insert their name, site, or LinkedIn profile right into the video thumbnail — they’ll be 10x more likely to click.
What doesn’t work:
- Reading off a generic script
- Fake energy that feels like you’re trying to win a YouTube giveaway
- Mentioning stuff that has nothing to do with them (don’t name-drop their industry unless you actually know something about it)
🌀 MOFU: Middle of Funnel — They Know You Now, Build the Relationship
You’ve had a couple back-and-forths. Maybe they’ve booked a call, or watched a webinar. Now you need to stay top of mind.
This is where video personalisation shines. Because you’re not just a seller anymore — you’re becoming someone they trust.
Good stuff to do here:
- Personalised demo videos (“Hey Jamie, I recorded how this could work for your sales team…”)
- Answering their objections on video (“You mentioned you’re worried about adoption — here’s how another client tackled that”)
- Sharing short case studies — personalised (“Saw you’re also in ecom — this is how we helped [similar brand] last month”)
Again, Hyperise helps you scale this. You record one killer video, then dynamically swap out names/logos/sites for each prospect.
Don’t:
- Make it all about you (“Here’s our product, here’s our features, here’s our success…” — yawn)
- Use stock language. It’ll backfire fast.
🔥 BOFU: Bottom of Funnel — They’re Almost There… Help Them Say Yes
This is the deal zone. They’re 80% of the way in. Maybe they’re ghosting a bit. Or they’re slow. Could be there’s one last concern holding them back.
Your job now? Reassure. Remind. Reconnect.
BOFU videos that kill:
- A quick personal “thank you for considering us” — people remember gratitude
- A final walkthrough, pointing out how the offer fits them (not just “a customer” — them)
- Post-call follow-ups recapping the key points, just for them
Bonus tip: Drop a calendar link in the video itself. Hyperise supports clickable CTAs in video overlays, so they can book while watching.
So how does Hyperise actually work?
Alright, here’s the real MVP move.
You record one solid base video. Keep your energy up. Be yourself. Leave spots where Hyperise will drop in dynamic elements:
- “Hey [First Name]!”
- “I checked out [Website Screenshot] and noticed…”
- “Here’s what we’d do for [Company Logo]…”
Then, Hyperise plugs into your CRM or outbound tools (like Lemlist, Mailshake, HubSpot, etc), grabs your prospect data, and swaps in the personalised bits for each video.
So you look like you made 50 videos from scratch. But you actually just made one.
Real magic.
Personalised video doesn’t have to be sales-y
This part’s important: you don’t always need to be selling.
Some of the highest-converting videos? They’re just human. Thanking someone for signing up. Welcoming a new client. Sharing a funny observation from their site. Congratulating them on a product launch.
The sales magic is in the relationship — not the pitch.
Use video personalisation to stay in touch, stay real, stay top of mind.
What works — and what totally doesn’t
✅ What works:
- Saying their name early (first 3 seconds)
- Including a visual element (like their site or logo)
- Keeping it under 90 seconds
- Speaking like a human (no buzzwords, no “per our last conversation” nonsense)
- Making the thumbnail pop with personalisation — gets more clicks
- Embedding clickable CTAs (seriously, Hyperise nailed this)
❌ What doesn’t:
- Long, rambly intros (“So just wanted to, like, kinda touch base…”)
- Obvious automation — don’t try to sound like you made each one from scratch if you didn’t
- Making it all about you — talk about them, their goals, their stuff
- Doing it once and giving up — this works better over time, not as a one-off gimmick
The not-so-fun parts (yes, there are a few)
Let’s be real — personalised video isn’t perfect.
- Takes time (or feels like it does at first)
- Can feel awkward if you’re not used to being on camera
- Bad data ruins the vibe — wrong names? Misspelled companies? Yikes
- Overdoing it feels creepy — don’t say “I noticed you posted about your dog dying last week”…like please don’t
But with the right tools (Hyperise again — seriously), a little practice, and some judgment, these issues are totally manageable.
How founders and small biz owners can actually pull this off (without hiring a whole team)
If you’re running a lean operation — maybe it’s just you and one other person — you’re probably thinking: “Cool idea, but I don’t have the time.”
Totally fair. But here’s the thing:
- You only need one solid template video
- Use Hyperise to scale it across your list
- Record the video once a week (or once a month), let the tech do the rest
This stuff works especially well for B2B services, SaaS founders, agency owners — anywhere you’re selling to humans and not just shoveling ad impressions.
TL;DR — Is it worth it?
Yeah. It is.
Video personalisation for sales works. Period. It’s not a gimmick. Not a “nice to have.” If you’re trying to sell anything that requires a human decision, you should be doing this.
And if you’re doing it, do it right:
- Be human
- Be specific
- Use a tool like Hyperise to do the heavy lifting
That’s it.
FAQ: Real Talk About Video Personalisation
Q: Is it creepy to use someone’s name or logo in a video?
Only if you do it weird. Keep it friendly, respectful, and relevant. You’re not stalking — you’re personalising.
Q: Can I automate this without it feeling fake?
Yes. Tools like Hyperise are designed specifically to make personalisation feel real. Just don’t fake it too hard.
Q: How many videos do I need to make?
Just one template — then let Hyperise swap in names, logos, screenshots for each prospect.
Q: Is this only for cold outreach?
Nope. It works across the funnel — cold, warm, closing, post-sale, everything.
Q: Any downsides?
If your prospect data is bad, the personalisation can backfire. And it takes a bit of setup. But it’s worth it.