What Is Website Personalisation? (And How to Use It to 10x Conversions)

Okay. First off. Website personalisation isn’t some fancy marketing term you toss around in pitch decks to sound smart. It’s not a gimmick. It’s real, it’s powerful, and if you do it right, it can turn your website from “meh” into a machine that prints leads and sales.

So yeah. This post is gonna be long. It’s gonna be messy. But by the end, you’ll actually get how to do website personalisation without feeling like you need a PhD or 17 SaaS tools duct-taped together.

And we’re gonna go deep (but not boring-deep) on how to use Hyperise.com to actually pull it off. Real steps. Working strategy. Real talk.

Let’s go.


Website Personalisation: What Even Is It?

Alright. You know that thing where you land on a page and it’s like:

Hey Sarah from Brooklyn 👋 we made this just for you!

Or when an image on the page shows your logo. Or it says, “Trusted by startups like YOUR_COMPANY_NAME” and you’re like, huh? That’s wild.

That’s website personalisation.

It’s making your site talk to people like you know them. Because… you kinda do.

You can personalise based on:

  • Location (city, country)
  • Company name
  • Industry
  • Job title
  • Referring website or ad
  • Past behavior (like what they clicked on or bought)
  • Email they clicked from
  • CRM data you already have

And more.

The point? Don’t make people dig. Show them what they care about, instantly. No fluff.


Why Founders & Small Biz Owners Should Care

You’re not Amazon. You don’t get a million visits a day. Every visitor counts. Every click matters.

Website personalisation lets you:

  • Get more demos booked
  • Increase signups or purchases
  • Lower bounce rates
  • Make people actually feel something when they hit your page

You worked hard (or paid $$$) to get traffic. Don’t waste it sending everyone to the same generic landing page.

Website personalisation changes that.


How It Works: The TL;DR

Most of this stuff happens like this:

  1. You have some data about the person (name, company, email, industry, etc)
  2. You pass that data into your website URL as variables (aka UTM params)
  3. Hyperise grabs that data and swaps out stuff on your site (text, images, CTAs)

Boom. Personalised.

Let’s break that down.


Step 1: Get Yourself a Hyperise Account

Seriously. Go sign up: https://hyperise.com

You can try it free. Worth it.

Once you’re in, there’s a setup wizard that walks you through the basics. But here’s the real-world flow:

  • Install the Chrome extension
  • Add the JavaScript snippet to your website (or drop it in Google Tag Manager)
  • Use the extension to tag stuff on your site that you wanna personalise (headlines, buttons, images)

It’s dead simple. You highlight the thing, pick what variable you want to use (like {{first_name}}), and you’re off.


Step 2: Build Some Personalised Images

Hyperise’s secret sauce? Personalised images.

I’m talking:

  • Images with your visitor’s logo on a dashboard
  • Book covers with their name on it
  • Screenshots with their website in them

Wild.

You design the image once, then add personalisation layers. Hyperise swaps those layers out based on data.

You can:

  • Add it to your website
  • Drop it in cold emails
  • Put it in LinkedIn messages
  • Embed in PDFs, even!

This is CRO personalisation gold. People notice when an image has their name or brand in it. They don’t just scroll past.


Step 3: Add Dynamic Content to Your Site

Okay, back to your website.

Hyperise lets you personalise:

  • Headings
  • Paragraphs
  • CTAs (buttons, links)
  • Background images
  • Entire sections if you want

All based on the data you pass in the URL.

Example:

You email a prospect a link like:

https://yourwebsite.com/demo?first_name=Alex&company=ZapBuild&industry=SaaS

And your site greets them with:

Hey Alex from ZapBuild, this demo was built for SaaS founders like you.

Imagine seeing that instead of the usual:

“Welcome to our platform. Book a demo.”

Yawn.


Use Cases: Personalised Landing Pages That Actually Work

Alright, let’s talk real scenarios. Where does this stuff actually work?

Personalised Landing Pages from Cold Email

If you do outbound, this is a cheat code.

Link your email to a personalised page with:

  • Their name in the headline
  • Their logo on a dashboard screenshot
  • Copy that speaks to their industry

Your conversions will jump. Not by 1%. We’re talking 2x, 3x, sometimes 10x.

Dynamic Content for Paid Ads

Run Google or Facebook ads? Send different audiences to pages that change based on:

  • Ad group
  • Keyword they searched
  • Their geo

Tailor the pitch. Match the vibe. Win more conversions.

Repeat Visitors See New Stuff

Got someone returning? Show them new offers. Mention what they clicked before.

Feels like magic.


CRO Personalisation Tactics That Don’t Suck

Conversion Rate Optimisation personalisation doesn’t have to be creepy. Or pushy.

Try these instead:

1. Logo Swaps

Show their company logo in an image or testimonial. It’s subtle, but powerful.

2. First Name in the CTA

“Start your free trial” becomes:

“Start your free trial, Jake”

Micro-change. Macro-effect.

3. Industry-Specific Benefits

Instead of generic copy like:

Save time and scale faster

Try:

Save hours every week managing client reports (if they’re an agency)

4. Geo Location Offers

“Special pricing for Austin startups” hits different.

Even if it’s the same pricing. Shhh.

5. Dynamic Testimonials

Show different testimonials based on the visitor’s industry. They trust people like them.


Stuff That Might Trip You Up

Let’s be honest. There are a few things that can make this annoying if you’re not ready:

  • Bad data. If the data you pass is wrong or missing, your personalisation looks broken. Always set a fallback (like “friend” instead of {{first_name}}).
  • Too much personalisation. Don’t go full stalker. Keep it light.
  • Slow loading. If your site is slow, personalisation won’t save it. Fix the basics first.

Hyperise Integrations

Hyperise connects with:

  • HubSpot
  • Salesforce
  • ActiveCampaign
  • Lemlist
  • Woodpecker
  • Mailchimp
  • Typeform
  • Zapier (obviously)

Which means you can personalise across:

  • Emails
  • Website
  • PDFs
  • Funnels

You can even personalise images based on IP info (like location or company) without needing email clicks. Neat.


Recap: Website Personalisation Is the Cheat Code

If you’re a founder or small business owner, your website should feel alive. Like it knows who’s visiting.

Website personalisation lets you:

  • Show dynamic content
  • Build personalised landing pages
  • Use CRO personalisation that actually converts

And with Hyperise, it’s all doable without hiring a dev team or pulling your hair out.

Seriously. Try it.


FAQ: Quick Answers to Your Personalisation Questions

Q: What is website personalisation?
A: It’s when your website changes content for each visitor, like their name, company, or location.

Q: How does dynamic content work?
A: You pass visitor data in the URL or via integrations, and Hyperise swaps content on the fly.

Q: Can I use personalised landing pages for cold outreach?
A: Yes. It’s one of the best ways to 10x conversions from cold emails.

Q: Is CRO personalisation creepy?
A: Not if you do it right. Keep it subtle, helpful, and focused on making things easier for your visitor.

Q: Do I need a dev to do this?
A: Nope. Hyperise is point-and-click. Chrome extension. You got this.

Q: Can I track results?
A: Yep. Hyperise gives you data on who viewed what and how they engaged.