An origin story...
Hi, I’m Becky, founder of hyperise 🤗
Growth Hacking is a term thrown around a lot these days, with my day-job hat on I blend my time between product design and online marketing in equal measure, so if that’s Growth Hacking, then so be it.
I’m a bit of a lurker, hanging around groups and forums, watching live sessions, learning, sometimes contributing, but always being spurred on to new experiments and strategies.
Over the last 10 years or so I’ve launched a few successful online businesses, collectively generating millions in MRR, as well as helping many more start-ups and scale-ups. In that time I’ve seen some pretty cool growth machines, strategies and hacks, but over all that time one strategy has consistently delivered crazy ROI and has blown my mind.
I’ve sent over 12 million cold emails, conducted countless A/B tests and optimised the shit out of B2B cold email marketing.
The hyperise platform is new, but the strategy of leveraging Hyper Personalisation techniques has been a marketing dream since before Minority Report (2002) glorified it in its ultimate conclusion. A question posed by another member on facebook group SaaS Growth Hacks led me to start sharing what I’d learnt about this kick ass strategy and has ended with hyperise going public!
The feedback and interest in the ideas shared and the processes applied was overwhelming, and soon I had a messenger screen full of group members messaging me for more details and help.
After a day or so it seemed the only option was to write up the strategy in detail and make available the tools and data we’ve created, to make everyone’s life easier in implementing their own growth engine.
The hyperise toolkit and the Hyper Personalization Growth Hack Strategy form the basis of all the lessons learnt and a step-by-step guide for you to implement your own email marketing growth machine in your business.
Thanks for reading my story, I would love to connect and hear yours, if that sounds like something you would like to do, please reach out and join my professional network on LinkedIn https://www.linkedin.com/in/beckyhalls/