Cognism and Uptics are both AI-driven marketing technology solutions, however they differ in the capabilities they offer. Cognism provides a powerful lead generation and enrichment platform that accesses global business intelligence to enable powerful segmentation and personalization. In addition, its platform includes automation tools to help increase the reach and efficiency of campaigns. Uptics, on the other hand, is an AI-driven big data analytics tool specifically designed to identify potential customers and track their behavior. It combines real-time data from multiple sources to produce actionable insights and offers predictive analytics that can be used to drive campaigns and optimize marketing investments. In summary, Cognism focuses on lead generation and automation, while Uptics is more focused on analytics and tracking customers.