GrowthGenius vs Cognism

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Sales Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of GrowthGenius and Cognism. We'll also delve into the details of which offers the best personalization options within Sales Automation, with there respective Hyperise integrations

GrowthGenius logo


Pricing: GrowthGenius' pricing model is pay-as-you-go and on a monthly subscription plan. The pricing depends on how many prospects you are targeting each month. The plans start at $99/month for 1,000 prospects and go up to $499/month for 8,000 prospects. The company also provides custom pricing options if you need more than 8,000 prospects.


Cognism logo


Pricing: Cognism pricing is based on the size of your list and how often you'll use the product. A standard plan starts at $199/month for up to 500,000 contacts and includes 1000 API requests per month. Additional volume and API requests require higher tier plans. For more details, please contact with the Cognism directly.

GrowthGenius vs Cognism Highlights

GrowthGenius and Cognism are both marketing automation tools that allow businesses to connect with leads and customers. GrowthGenius offers users greater control over their lead generation strategy, allowing them to create and track multiple lead sources and analyze the effectiveness of different campaigns. With strong A/B testing capabilities and customizable reporting functions, GrowthGenius helps marketers quickly assess and optimize lead generation results. Meanwhile, Cognism focuses on increasing lead quality and sales effectiveness. It applies artificial intelligence to social media and other web sources to provide detailed customer insights and build a comprehensive view of prospects. The tool also provides automated data enrichment, advanced segmentation and predictive lead scoring. All in all, while both tools are focused on lead generation and sales effectiveness, GrowthGenius offers a more flexible, customizable, and analytical approach, while Cognism provides a more automated, AI-driven experience.

GrowthGenius vs Cognism Pros

GrowthGenius Pros

  • Pros for GrowthGenius Compared to Cognism
  • Offers better visibility & accuracy of data GrowthGeniuss advanced automation capabilities provide organisations with greater visibility over the health of their customer databases, giving them the insights they need to make more informed data-backed decisions.
  • More flexible GrowthGenius offers a range of subscription packages to suit different budgets and needs, giving companies greater choice when it comes to data management.
  • Automated marketing campaigns GrowthGenius allows you to design, manage and track automated marketing campaigns, meaning you can reduce wasted time and resources on manual efforts.
  • Easy to use Unlike Cognisms more complex user interface, GrowthGenius is designed to be simple, allowing users to access and learn features quickly.
  • Unique tagging capabilities GrowthGenius provides an easy way to tag contacts and easily search for specific individuals or company types, making customer segmentation more precise.

Cognism Pros

  • Lower cost Cognism is offered at a competitive price point compared to GrowthGenius
  • Greater accuracy Cognism uses advanced data intelligence that easily outperforms GrowthGenius
  • Powerful segmentation options Cognism offers a powerful segmentation engine and advanced filtering capabilities, allowing users to refine and personalize their search parameters
  • Easier integration Cognism integrates with popular CRMs, making it easy for users to access data in a single place
  • Larger dataset Cognism offers access to a larger and more comprehensive dataset than GrowthGenius, including over 2 million companies and 2 million people
  • More control Cognism offers users more control over their search and segmentation parameters, enabling them to create highly personalized searches and tailored prospect lists

GrowthGenius vs Cognism Cons

GrowthGenius Cons

  • GrowthGenius requires a larger upfront investment than Cognism
  • It takes more time to set up than Cognism
  • GrowthGenius has fewer customization options than Cognism
  • Integration with third-party software is more limited with GrowthGenius than with Cognism
  • It doesnt offer the same level of reporting features as Cognism
  • It doesnt have the same range of integrations as Cognism
  • GrowthGenius offers a limited range of customer support compared to Cognism

Cognism Cons

  • Expensive GrowthGenius is much more wallet-friendly than Cognism.
  • Lack of customization Cognism has limited customization options, forcing users to rely on their templates and processes.
  • Limited Scalability The platform is not yet able to handle larger contact lists automatically.
  • Complex Targeting It's difficult to pinpoint specific user groups within Cognism, making it harder to hone in on prospects.
  • Lack of Integration There is no easy way to integrate with outside programs or services.

GrowthGenius & Cognism Hyperise Integrations

GrowthGenius uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

GrowthGenius makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

GrowthGenius integration diagram
  • First name
  • Last name
  • Using business Website passed from GrowthGenius, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Category
  • GrowthGenius also pass the Logo of the business attached to the prospect.
  • Job title
  • City
  • Country
  • Employees range
  • Revenue
  • Custom text 1
  • Custom text 2
  • Custom text 3
  • Custom text 4
  • Custom text 5

GrowthGenius Integration Guide

Cognism uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Cognism makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Cognism integration diagram
  • First name
  • Last name
  • Business name
  • Title
  • Country
  • Category

Cognism Integration Guide

Other GrowthGenius & Cognism Sales Automation platform comparisons

GrowthGenius and Cognism Frequently Asked Questions

Question: What is GrowthGenius?

Answer: GrowthGenius is a powerful AI platform that helps businesses and organizations discover insights from external data sources, accelerate decision making, and increase revenue by up to 50%.

Question: How does GrowthGenius work?

Answer: GrowthGenius combines cutting-edge AI technology with intuitive data visualizations to discover patterns in external data sources. It then uses proprietary algorithms to process key web data and surface valuable insights.

Question: What data sources does GrowthGenius access?

Answer: GrowthGenius accesses a variety of data sources, including web search results, social media posts, customer reviews, and business-level analytics.

Question: What industries can benefit from GrowthGenius?

Answer: GrowthGenius is ideal for businesses or organizations of any size in any industry. Whether you’re a small startup or a Fortune 500 enterprise, GrowthGenius can help you uncover insights and make smarter decisions.

Question: What is Cognism?

Answer: Cognism is a data-driven platform that offers AI-powered B2B lead generation and customer engagement tools. The platform provides verified business contact data, insights, and automated tools to help businesses generate B2B prospects, personalize communications, and build relationships with their customers.

Question: How does Cognism work?

Answer: Cognism works by accessing billions of data points from public, private, and proprietary sources. This data is analyzed by powerful algorithms and machine learning models to validate, segment, and enrich the data. This allows Cognism to match businesses with the most relevant contacts from their target audience.

Question: What type of data does Cognism have?

Answer: Cognism provides over 17 million business contacts data from more than 200 countries and territories. This includes contact person name, job title, company information, and contact details such as emails, phone numbers, and website URLs.

Question: How do I access Cognism’s data?

Answer: You can access Cognism’s data through the Cognism platform or via the Cognism API. The platform offers a range of features, including personalized prospecting, dynamic lead scoring, and automated customer engagement. The API allows you to access and export data directly from the Cognism database.