Mailrelay vs OutReachBin

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailrelay and OutReachBin. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailrelay logo


Pricing: Mailrelay pricing is based on the plan that you choose. There are four main plans: Basic, Professional, Enterprise, and Premium. The Basic plan is free and includes 500 contacts and up to 15,000 emails a month. The Professional plan begins at 9.90€/month and includes 2,500 contacts and up to 60,000 emails a month. The Enterprise plan starts at 229.


OutReachBin logo


Pricing: OutReachBin offers a variety of different pricing plans, ranging from free to Enterprise. The exact pricing will depend on the size and needs of your organization. For more information, contact OutReachBin directly or visit their website to request a free consultation.

Mailrelay vs OutReachBin Highlights

Mailrelay is a marketing automation platform that helps businesses create email campaigns, track delivery and performance metrics, and monitor recipient response. OutReachBin is an email deliverability tool that helps marketers track how emails are being delivered and determine any potential sources of problems with deliverability. Mailrelay provides a range of marketing automation tools, including email campaigns and triggers, contact segmentation, and auto-responders. It also offers a wide range of analytics tools to monitor open rates, click-throughs, and other performance metrics. OutReachBin focuses more heavily on tracking delivery and determining where issues with delivery might be occurring. It monitors critical delivery data such as delivery rate, spam filters, IP reputation, bounce rates, and post-deliverability data. Additionally, OutReachBin also offers a wide range of additional features such as email authentication, blacklists, and ISP outreach. The key difference between Mailrelay and OutReachBin is that Mailrelay focuses more heavily on marketing automation capabilities, while OutReachBin focuses on email deliverability.

Mailrelay vs OutReachBin Pros

Mailrelay Pros

  • Easy to Set Up Mailrelay requires minimal setup, allowing users to be up and running quickly.
  • Affordable Mailrelay is an affordable solution for small business owners.
  • Highly Customizable Users can customize their email campaigns and messages with a variety of design templates and coding options.
  • Scalable Users can easily upgrade their plans as their email list grows without any extra cost.
  • Comprehensive Reporting Users receive detailed reports on their campaigns including open and click-through rates. Additionally, each email can be tested ahead of time to check for mistakes.
  • Security Mailrelay offers advanced security features such as authentication protocols, encrypted databases, and strong spam filters to ensure the safety of the users emails.
  • Opt-In Options Mailrelay offers double opt-in and single opt-in options so users can confirm user identities and control their list of recipients with precision.

OutReachBin Pros

  • Easier to use OutReachBin has intuitive user interfaces and features which are simpler to navigate than Mailrelay.
  • Price OutReachBin plans are typically more affordable than the comparable plans from Mailrelay.
  • Automation & integration OutReachBin offers marketing automation options and integration with key third-party tools, making it easier to manage your communications from a single interface.
  • Reporting and analytics OutReachBin gives detailed reports and insights into how your email campaigns are performing, helping you identify strategies for improving your performance.
  • Customer support OutReachBin provides 24/7 customer support and the ability to chat with a representative online.

Mailrelay vs OutReachBin Cons

Mailrelay Cons

  • Mailrelay is not as user-friendly as OutReachBin.
  • It has fewer features than OutReachBin, like A/B testing, automation features and tracking features.
  • It is more expensive than OutReachBin.
  • Mailrelay support staff is not as helpful as OutReachBin's.
  • Mailrelay has fewer integrations than OutReachBin.
  • Mailrelay does not offer a free plan like OutReachBin does.

OutReachBin Cons

  • OutReachBin does not provide any design tools, so more technical expertise may be required to create appealing email campaigns
  • OutReachBin lacks automated reporting and analytics capabilities
  • OutReachBin does not offer subscriber and list management tools
  • Limited tracking and retargeting options
  • No drag and drop editor and fewer templates
  • OutReachBin does not provide advanced personalization and segmentation capabilities
  • Not as user friendly as other email marketing tools

Mailrelay & OutReachBin Hyperise Integrations

Mailrelay uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailrelay makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailrelay integration diagram
  • First name
  • Last name
  • Using business Website passed from Mailrelay, Hyperise is able to enrich business logo and website screenshots.
  • Business address
  • Country
  • State
  • City
  • Street

Mailrelay Integration Guide

OutReachBin uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

OutReachBin makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

OutReachBin integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from OutReachBin, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

OutReachBin Integration Guide

Other Mailrelay & OutReachBin Email Marketing platform comparisons

Mailrelay and OutReachBin Frequently Asked Questions

Question: What is Mailrelay?

Answer: Mailrelay is an email marketing service that allows you to create, send and manage personalized emails to your clients.

Question: What types of emails can I send with Mailrelay?

Answer: You can send a variety of emails with Mailrelay including newsletters, promos, announcements, surveys and more.

Question: How do I get started with Mailrelay?

Answer: You can sign up for a free trial of Mailrelay to get started. You will then be able to create a personalized mailing list and start sending emails.

Question: What is an email list?

Answer: An email list is a collection of email addresses (usually people who have opted to receive emails from you). Mailrelay allows you to create, manage, and segment email lists to target different audiences.

Question: What are the benefits of using Mailrelay?

Answer: Mailrelay offers a wide range of benefits including advanced tracking and analytics tools, customizable templates, and easy integration with other platforms. It also helps to increase customer loyalty, engagement, and sales.

Question: What is OutReachBin?

Answer: OutReachBin is an online platform that helps businesses to find the most relevant influencers, create campaigns quickly and easily, review blogs and collaborate with them to create content. The platform combines influencer-driven reach with marketing automation to grow brands faster.