OutReachBin is a cloud-based outreach and automation platform built on modern technologies with a suite of robust features and tools, such as their powerful LinkOutreach feature and their powerful robot, RoboCo. OutReachBin is designed to maximize the goal of any outreach campaign. Their automated outreach tools are designed to quickly and efficiently discover influencers, prioritize leads, and personalize messages. OutReachbin also offers an extensive host of analytics and reports to monitor campaign performance and offer suggestions to optimize campaigns.
On the other hand, Mailshake is focused more on personalizing messages and email campaigns, with the goal of improving recipient responses. Features of the platform include template personalization, automated follow-up emails, analytics tracking, campaigns tracking, and much more. Mailshake also offers options for recipients to unsubscribe automatically and mark messages as spam. Of course, Mailshake is much less focused on the outreach side of communication and focuses more on cultivating relationships with recipients of your campaigns.