Mailrelay vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailrelay and Mailchimp. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailrelay logo


Pricing: Mailrelay offers several pricing options tailored to different user needs. Pricing begins at $15/month for up to 10,000 emails per month and increases with the number of emails sent each month. Additional features and services incur an additional fee. For full pricing information and to view available packages, please visit the Mailrelay website.


Mailchimp logo


Pricing: Mailchimp pricing starts at $9.99 per month for the Essentials plan, which supports up to 50,000 contacts and 10,000 monthly sends. The standard plan is $14.99 per month, which supports up to 100,000 contacts and up to 500,000 monthly sends. The premium plan is $299 per month and includes 200,000 contacts and up to 1 million monthly sends.


Mailrelay vs Mailchimp Highlights

Mailrelay is an email marketing software that provides users with a range of features such as automation, segmentation, and personalization that they can use to send emails. Unlike Mailchimp, Mailrelay is an independent email provider that allows users to have full control over their data, meaning that there is no dependence on a third-party provider. Mailrelay also offers cheaper plans than Mailchimp, allowing users to adjust the level of service to their needs. Lastly, Mailrelay offers more customization and integration options for streams, giving users more options for managing their campaigns.

Mailrelay vs Mailchimp Pros

Mailrelay Pros

  • More reliable comes with a 995% up-time guarantee
  • Low pricing plan compared to MailChimp: starts at 5/month
  • No subscription required, no hidden fees or laps fees
  • Free trial period of 30-days with full features
  • Unlimited emails
  • In-depth analytics and reporting on opens, clicks, bounce rates, and more
  • List segmentation to target different groups with tailored messaging
  • Detailed tracking of individual links in messages
  • Geo-targeting capabilities to personalize messages for specific locations
  • Easy email list building tools
  • A/B testing capabilities

Mailchimp Pros

  • Pros of Mailchimp:
  • Wide range of features and integrations
  • Easy to use drag & drop interface
  • Powerful segmentation options to help target campaigns
  • Large library of email templates
  • Free for up to 2,000 contacts and 12,000 emails sent per month
  • Pros of Mailrelay:
  • Affordable pricing plans
  • Professionally designed email templates
  • Intuitive interface and user-friendly dashboard
  • Ability to create segments and personalize emails
  • In-depth analytics & reporting
  • Advanced delivery optimizer for best performance
  • No limit to the amount of emails or contacts you can save

Mailrelay vs Mailchimp Cons

Mailrelay Cons

  • Mailrelay:
  • Limited customization options compared to Mailchimp
  • A steeper learning curve to gain full functionality
  • Fewer automation options
  • No A/B testing capabilities
  • No integration with major e-commerce platforms
  • Less support community than Mailchimp

Mailchimp Cons

  • Mailchimp does not support dedicated IPs for its customers
  • Limited customization options for email templates
  • Higher costs for larger lists with MailChimp compared to Mailrelay
  • Integration with external apps is more difficult in MailChimp
  • No customization of opt-in rules for double opt-in
  • Lack of analytical data beyond open and click rates

Mailrelay & Mailchimp Hyperise Integrations

Mailrelay uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailrelay makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailrelay integration diagram
  • First name
  • Last name
  • Using business Website passed from Mailrelay, Hyperise is able to enrich business logo and website screenshots.
  • Business address
  • Country
  • State
  • City
  • Street

Mailrelay Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Other Mailrelay & Mailchimp Email Marketing platform comparisons

View all Platform Comparisons

Mailrelay and Mailchimp Frequently Asked Questions

Question: What is Mailrelay?

Answer: Mailrelay is an email marketing platform used to create and manage your email marketing campaigns. It enables you to design, send and track emails, as well as view reports and analytics.

Question: Who uses Mailrelay?

Answer: Mailrelay is used by marketers, small businesses, bloggers, professionals and anyone else who wishes to manage their email marketing campaigns.

Question: How much does Mailrelay cost?

Answer: Mailrelay offers a free plan for up to 7,500 subscribers, and several paid plans starting from $199/month. Discounts are available for longer commitments.

Question: Is Mailrelay user friendly?

Answer: Yes, Mailrelay is designed to be easy to use and understand. It has a simple and intuitive interface with drag & drop, and templates to get you going.

Question: What help and support is provided?

Answer: Mailrelay provides comprehensive help and support, including online documentation, tutorial videos, and 24/7 email, chat and phone support.

Question: What is Mailchimp?

Answer: Mailchimp is an email marketing platform that helps businesses send out emails to their customers, as well as provide analytics and insights on the success of email campaigns.

Question: How do I create an email campaign?

Answer: You can create a campaign in Mailchimp by setting up different types of emails, designing a template, selecting a recipient list, and scheduling the timing of the campaign.

Question: How much does Mailchimp cost?

Answer: Mailchimp’s pricing plans are based on the number of your contacts. Plans range from free to paid, with the most expensive plan being $299/month.

Question: How do I add subscribers to my list?

Answer: You can add subscribers to your list by directly inviting them to join, by using Mailchimp’s signup form, or by importing a CSV file containing their contact information.

Question: Can I send automated emails?

Answer: Yes, Mailchimp offers automated emails such as welcome emails, which can be sent to subscribers when they join your list, and anniversary emails, which can be sent to celebrate customers’ milestones in your database.