Mailrelay vs MailerLite

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailrelay and MailerLite. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailrelay logo


Pricing: Mailrelay has several paid plans, as well as a free plan. The free plan allows you to send up to 15,000 emails per month. The paid plans start at $9 per month and go up to $90 per month, with different email sending limits and additional features such as API access, automatic emails and more.


MailerLite logo


Pricing: MailerLite pricing for its Essential plan starts at $10 per month for up to 1,000 subscribers. From there, the pricing increases in tiers depending on your list size, with the highest tier being $70 per month for 80,000 to 120,000 subscribers. MailerLite also offers discounts for annual plans.

Mailrelay vs MailerLite Highlights

Mailrelay is an email marketing tool that provides a complete solution for effective email marketing campaigns. It has a wide range of features and tools which help marketers build and automate their email campaigns. It includes an automatic contact segmentation system, advanced analytics, customized templates, high-end deliverability, and a powerful API.

MailerLite is an email marketing tool specifically tailored for small businesses and startups. More lightweight than Mailrelay, it offers easy-to-use email marketing tools such as customizable templates, CRM integration, A/B testing, and much more. It also provides analytics to gauge your campaigns success, but does not offer as many API-based options as Mailrelay.

Mailrelay vs MailerLite Pros

Mailrelay Pros

  • Pros of Mailrelay compared to MailerLite:
  • Automated messages and Advanced Segmentation Tools: Mailrelay allows you to create automated segmentation tags and custom filters to target specific segments of your email subscribers.
  • Comprehensive Campaign Analytics: Mailrelay provides detailed analytics for each of your campaigns, allowing you to quickly track the effectiveness of your email campaigns.
  • Cost-Effective Pricing: Mailrelay offers a lower cost of entry than MailerLite, making it a great choice for small businesses with small budgets.
  • Reliable Email Deliverability: Mailrelay has built a reputation for being reliable and providing reliable email deliverability.
  • Comprehensive Service Plan and Support: Mailrelay's comprehensive service plans and customer support make it easy to get help and guidance when you need it.

MailerLite Pros

  • Easier to navigate user interface and much more intuitive
  • Cheaper options for bulk email costs
  • More features and tracking reports without having to upgrade plans
  • Ability to create drips and automations to nurture leads
  • Wider range of templates and designs
  • Robust and reliable spam checking
  • More automation, segmentation, and personalization options

Mailrelay vs MailerLite Cons

Mailrelay Cons

  • Mailrelay does not provide design and reporting support for customers, making it difficult to create customized campaigns and gauge campaign efficiency
  • Mailrelay does not provide a comprehensive user interface, making navigation and list management more difficult and time consuming
  • Limited integration abilities with other tools and services including analytics, payment processing, and customer management platforms
  • Complex pricing structure with plans and loyalty points accumulations, which may be confusing to customers
  • Pricing varies based on the number of subscribers, meaning price increases if you gain more subscribers, which can cause budgeting issues or require upgrades

MailerLite Cons

  • More expensive than Mailrelay
  • No ability to set custom auto responder messages
  • Limited reporting tools compared to Mailrelay
  • No mobile app for managing campaigns
  • No affiliate program
  • No integrations with social media channels

Mailrelay & MailerLite Hyperise Integrations

Mailrelay uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailrelay makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailrelay integration diagram
  • First name
  • Last name
  • Using business Website passed from Mailrelay, Hyperise is able to enrich business logo and website screenshots.
  • Business address
  • Country
  • State
  • City
  • Street

Mailrelay Integration Guide

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MailerLite integration diagram
  • First name
  • Last name

MailerLite Integration Guide

Other Mailrelay & MailerLite Email Marketing platform comparisons

Mailrelay and MailerLite Frequently Asked Questions

Question: What is Mailrelay?

Answer: Mailrelay is a powerful email marketing platform that enables users to manage their subscribers, send emails and analyze results with powerful features.

Question: How does Mailrelay work?

Answer: With Mailrelay, users can create email campaigns, manage subscribers, analyze results, and automate tasks. Mailrelay also provides advanced features such as A/B testing, list segmentation, and automated campaigns.

Question: How much does Mailrelay cost?

Answer: Mailrelay offers different plans to suit your needs, starting from free to custom solutions.

Question: Does Mailrelay comply with GDPR regulations?

Answer: Yes, Mailrelay is compliant with GDPR and contains features to help users comply with the regulation.

Question: How do I create an email list?

Answer: To create an email list, go to the Email Lists tab in your MailerLite account, enter your list name, and then click “Create.” You can also add subscribers to your list from this page as well.

Question: How do I create an email campaign?

Answer: To create an email campaign, go to the Campaigns tab in your MailerLite account, click “Create Campaign” and then choose either a “Plain HTML” or a “Drag & Drop Editor” template. Once you’ve chosen a template, enter your campaign name, subject and content, and then click “Send Email” to send your campaign.

Question: How do I manage my subscribers?

Answer: To manage your subscribers, go to the Subscribers tab in your MailerLite account, click “Manage Subscribers” and then view, add, edit, or delete information about your subscribers.

Question: How do I track the performance of my campaigns?

Answer: To track the performance of your campaigns, go to the Reports tab in your MailerLite account, click “Campaigns”, select the campaign you want to view and then view analytics related to that campaign such as open rate, click rate, and unsubscribes.