Highlevel vs Mautic


Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.


In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Highlevel and Mautic. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Highlevel logo

Highlevel

Pricing: Highlevel pricing is a form of pricing where goods and services are priced on the basis of their individual characteristics, such as quality, brand name, size, or number of features. Highlevel pricing is often used to create an aura of exclusivity and superiority and to establish certain pricing tiers so as to encourage customers to move up to higher-priced offerings. Highlevel pricing is used in luxury markets, where consumers are willing to pay more premium prices in exchange for the high-end experience.

Vs

Mautic logo

Mautic

Pricing: Mautic has two pricing options: a Core version that is free to use and a Cloud version, which is available in three plans, designed for both SMB and enterprise level businesses. The Core version is free and open source, where you can access all the features and customizations of Mautic, but with no hosting or customer support from the Mautic team.

Highlevel vs Mautic Highlights

Mautic and Highlevel are two different software solutions that are used by marketers to manage their marketing campaigns and gain insights from customer data. While Mautic focuses more on providing an open source software solution for small to midsize businesses, HighLevel is an all-in-one marketing platform with features like automation of campaigns and direct integration with different application platforms for more efficient lead capture and conversion.

Mautic provides some automation capabilities that allow marketing teams to streamline their processes and ensure that campaigns are consistently sending the right messages to the right people. However, its automation is more limited than Highlevel and requires more manual maintenance to stay ahead. Also, tracking and analytics from Mautic is more basic compared to Highlevel which offers more detailed insights.

Highlevel provides a comprehensive platform with useful data segmentation, trigger-based automation, and integrated attribution tracking. It allows marketers to run and monitor campaigns more efficiently, track their leads and customers more accurately, and even auto-schedules tasks to optimize campaigns. Additionally, Highlevel allows marketers to manage multiple campaigns at once and easily generate customized reports and insights.

Overall, Highlevel is the better choice for advanced marketers who need an all-in-one marketing platform with sophisticated automation capabilities, detailed tracking, and advanced analytics. Mautic is a better choice for small to midsize businesses who have more limited requirements and budget.

Highlevel vs Mautic Pros

Highlevel Pros

  • Highly automated email campaigns Highlevel allows users to set up and execute automated email campaigns with ease.
  • Deep analytics and tracking capabilities The powerful analytics and tracking capabilities within Highlevel empower users to gain insights on campaign performance.
  • Easily customize templates Highlevel makes it easy to customize all template campaigns to provide a more personalized user experience.
  • Powerful A/B testing capabilities A/B testing within Highlevel enables users to refine campaigns to perfectly target their audience.
  • Comprehensive customer segmentation With Highlevel, users can easily segment their audiences for more effective campaigns.
  • Integration with multiple advertising platforms Highlevel can be easily integrated with various advertising platforms such as Google Adwords, LinkedIn Ads, and more.
  • Easy to use drag-and-drop interface The user-friendly drag and drop interface of Highlevel makes creating campaigns an enjoyable experience.

Mautic Pros

  • Comprehensive feature set which includes campaign building, lead scoring and segmentation, asset management, email automation, analytics & reporting
  • Automated marketing campaigns and multi-channel marketing support
  • Easy setup and integration with existing platforms
  • Audience segmentation and targeting capabilities
  • Ability to create custom audience based on lead profiles
  • Advanced analytics and reporting capabilities
  • Affordable pricing plans
  • Highly customizable platform
  • Mobile-friendly interface
  • Ability to create personalized emails
  • Comprehensive API and extendable plugins
  • Open-source code which allows for custom development
  • Scalable design, allowing for growth and expansion

Highlevel vs Mautic Cons

Highlevel Cons

  • Highlevel is significantly pricier than Mautic, and may not be budget-friendly for some small businesses.
  • Mautic provides more customization options, allowing users to customize the look and feel of their marketing campaigns.
  • Mautic provides helpful integrations and plugins which can enhance the features of the software, while Highlevel does not offer the same type of beneits.
  • Highlevel lacks support for some of the features that can be found in Mautic, such as A/B testing, split tests, and drag-and-drop email builders.
  • Highlevel can be difficult to use if you do not have advanced technical skills as it require some technical knowledge in order to get the most out of the software.

Mautic Cons

  • A lack of user experience: Mautic does not offer a usage environment that allows for more seamless interactions with customer base
  • Limitations in platform scalability: Mautic is not as easily scalable as some of the other marketing automation platforms
  • Limited customer segmentation: Mautic's customer segmentation capabilities are limited compared to other marketing automation platforms.
  • Cost: Mautic can be more expensive than some other platforms, making it difficult to compete on cost.
  • Feature lack: Mautic lacks features such as A/B testing, which can be important to optimize customer engagement.
  • Limited integration capabilities: Mautic's integration capabilities are not as robust as some of the other marketing automation platforms.

Highlevel & Mautic Hyperise Integrations

Highlevel uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Highlevel makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Highlevel integration diagram
  • First name
  • Last name
  • Phone
  • Business name

Highlevel Integration Guide

Mautic uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mautic makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mautic integration diagram
  • First name
  • Last name
  • Using business Website passed from Mautic, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country
  • Zip

Mautic Integration Guide

Other Highlevel & Mautic Marketing Automation platform comparisons

Highlevel and Mautic Frequently Asked Questions

Question: What is a computer?


Answer: A computer is a machine that can store, process, and produce data using predetermined instructions. It has the ability to handle a wide range of tasks, such as calculations, web searching, word processing, and playing games.


Question: What is Mautic?


Answer: Mautic is an open source marketing automation platform, designed to help businesses build valuable connections with their customers across multiple channels. It enables marketers to create personalised customer journeys from first touch to post-sale, analyse performance of campaigns, and automate complex processes such as campaigns, lead scoring and nurturing, and more.


Question: What are the benefits of using Mautic?


Answer: Mautic allows marketers to log, measure and act upon customer data in one place. It helps you build personalised customer journeys, nurture leads, score and segment contacts, automate targeted campaigns and much more. Mautic can help you generate more leads and increase customer conversions.


Question: What data can I track with Mautic?


Answer: You can track a wide range of customer data such as demographics, engagement, behaviors, social and website activity, purchase history, content engagement and performance. Mautic makes it easy to track and act upon this data, so you can create personalized customer experiences and highly targeted campaigns.