Highlevel is a customer relationship management (CRM) platform designed to streamline marketing, sales and customer service processes. It offers tools to help companies capture more leads, nurture lead opportunities, convert leads into customers, and keep customers engaged with support and service.
SendinBlue is an email marketing, automation and transaction-based email platform. It offers all the features of an email marketing program, including analytics and segmentation, automation, and pre-built email templates. SendinBlue also provides transactional emails like account verification and confirmations.
The main difference between the two is that while HighLevel is designed to help with all aspects of customer engagement from lead generation and conversion to ongoing customer service and support SendinBlue is specifically focused on email marketing and automation. HighLevel provides a comprehensive CRM platform, while SendinBlue provides a specialized email marketing platform.