Highlevel vs Marketo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Highlevel and Marketo. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Highlevel logo


Pricing: Highlevel pricing is a method of pricing in which a price is set for a high-end product or service that is far above the usual market rate. This type of pricing strategy is used to emphasize the exclusive and unique nature of the product and establish it as a luxury item. The idea is that a high price will show the customer that the product is of premium quality and worth the investment. Highlevel pricing is often used for luxury goods, designer products, and bespoke services.


Marketo logo


Pricing: Marketo pricing varies depending on the size and structure of the business. Generally, the cost of Marketo ranges from $1000-$3000 per month for the first user, up to a few thousand dollars for additional users and for access to more advanced features. There is also a free trial of Marketo available for up to two weeks.

Highlevel vs Marketo Highlights

HighLevel is a marketing automation platform that provides businesses with advanced features for organizing their customer data and creating custom campaigns. HighLevel features powerful segmentation capabilities and an intuitive interface, allowing organizations to quickly and efficiently create and execute campaigns based on customer data and behavior. With HighLevel, marketers are able to easily track, monitor, and nurture leads, as well as design and customize automated marketing programs.

In contrast, Marketo is a marketing automation platform focused on B2B marketing and lead generation. Marketo provides insights into customer behavior and business operations, allowing marketers to quickly gain insights into campaigns in order to optimize performance. Unlike HighLevel, Marketo has a more limited line of functionality, so marketers may find they are missing out on certain opportunities that HighLevel offers. Additionally, Marketo is not as intuitive and user-friendly as HighLevel and is more suited for larger organizations that may have a dedicated team of marketers.

Highlevel vs Marketo Pros

Highlevel Pros

  • Pros of Highlevel vs Marketo:
  • Pricing: Highlevel's pricing structure is more cost-efficient and simpler than Marketo's.
  • Integrations: Highlevel is more deeply integrated with existing systems and can connect third-party applications to automate workflows.
  • Platforms: Highlevels platform is simple and user-friendly, making it easier and faster to create campaigns.
  • Support: Highlevels dedicated customer success team provides personalised training and better technical support.
  • Analytics: Highlevel provides more advanced analytics reporting on key performance metrics and capabilities.
  • Functionality: Highlevel has a wider range of features, such as custom fields, custom automation rules, automated nurture campaigns, and more.

Marketo Pros

  • Marketo
  • Comprehensive marketing automation capabilities
  • Robust targeting and segmentation options
  • One-click integration with numerous software and services
  • Comprehensive reporting and analytics
  • Intuitive user interface and extensive customer support
  • Easy to customize campaigns with A/B testing
  • Advanced marketing funnel metrics
  • Ability to deploy multiple campaigns simultaneously
  • Mobile-friendly capabilities for campaigns, landing pages, and emails
  • Extensive functionality for lead nurture and scoring
  • Automated lead processing and data enrichment

Highlevel vs Marketo Cons

Highlevel Cons

  • More expensive than Marketo
  • Requires a longer learning curve
  • Lacks some of Marketo's features, such as email personalization and marketing automation
  • The reporting interface is not as user-friendly as Marketo
  • Does not have an integration with Salesforce CRM
  • Customer service is limited to business hours and not available 24/7

Marketo Cons

  • Limited customization capabilities compared to HighLevel
  • Lack of eCommerce integration
  • Not suitable for larger organizations
  • Steep learning curve for new users
  • Difficult to integrate with multiple databases and CRMs
  • Limited features and functionality compared to HighLevel
  • Pricing model can be expensive relative to HighLevel
  • Poor customer service and support

Highlevel & Marketo Hyperise Integrations

Highlevel uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Highlevel makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Highlevel integration diagram
  • First name
  • Last name
  • Phone
  • Business name

Highlevel Integration Guide

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

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Highlevel and Marketo Frequently Asked Questions

Question: What is cloud computing?

Answer: Cloud computing is a type of computing that relies on shared computing resources located on the internet, rather than having local servers or personal devices to handle applications. Cloud computing allows businesses to access software, computing power, and data storage without needing to set up and maintain their own physical infrastructure.

Question: What is Marketo?

Answer: Marketo is an integrated marketing automation software that helps companies engage with prospects and customers across different marketing channels. It enables businesses to design and launch personalized campaigns, capture and nurture leads, track customer engagement, and measure ROI.

Question: How can Marketo help my business?

Answer: Marketo helps businesses by automating their marketing activities and providing valuable insights into customer behavior. It simplifies marketing processes, helping teams create and deliver content more efficiently and effectively. In addition, Marketo provides detailed analytics to evaluate campaign results and measure ROI.

Question: What are the benefits of using Marketo?

Answer: Marketo enables businesses to streamline their marketing operations and effectively increase their ROI by targeting the right prospects, measuring performance, and adjusting campaigns in real-time. It also helps save time by automating processes and tasks with minimal manual intervention. Finally, Marketo provides advanced analytics to help inform strategic decisions.