HighLevel is a marketing automation platform that provides businesses with advanced features for organizing their customer data and creating custom campaigns. HighLevel features powerful segmentation capabilities and an intuitive interface, allowing organizations to quickly and efficiently create and execute campaigns based on customer data and behavior. With HighLevel, marketers are able to easily track, monitor, and nurture leads, as well as design and customize automated marketing programs.
In contrast, Marketo is a marketing automation platform focused on B2B marketing and lead generation. Marketo provides insights into customer behavior and business operations, allowing marketers to quickly gain insights into campaigns in order to optimize performance. Unlike HighLevel, Marketo has a more limited line of functionality, so marketers may find they are missing out on certain opportunities that HighLevel offers. Additionally, Marketo is not as intuitive and user-friendly as HighLevel and is more suited for larger organizations that may have a dedicated team of marketers.