Benchmark Email vs LemList

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Benchmark Email and LemList. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Benchmark Email logo

Benchmark Email

Pricing: Benchmark Email charges $9.95 a month for the basic email marketing plan. Volume discounts begin at 500 contacts and cost as little as $6.95 a month at 2,500 contacts. If a business has more than 6,500 contacts then the price drops to $19.95 a month. Additional plans are also available based on the number of contacts.


LemList logo


Pricing: LemList offers a few different plans depending on the size of your business. The Startup plan for up to 1,000 contacts is $49 per month, the Growth plan for up to 10,000 contacts is $99 per month, and the Enterprise unlimited plan starts at $299 per month. They also offer an annual payment option for each plan with a 20% discount.

Benchmark Email vs LemList Highlights

Lemlist and Benchmark Email are both tools for email marketing management. Benchmark Email, as its name suggests, is an email marketing software that helps users create and manage effective email marketing campaigns. It allows users to design emails, distribute personalized emails, track performance, and generate reports. Lemlist, on the other hand, is an automated outbound email platform. It provides users with the ability to personalize their marketing messages and automate sales outreach, from the prospects to the core customers.

The key difference between Benchmark Email and Lemlist lies in the breadth of their features. Benchmark Email is more basic and offers only the essentials of email marketing. It focuses on creating, managing and tracking campaigns. It offers a simple email design tool, with basic reporting and analytics, as well as automation capabilities such as list segmentation, nurture flows, and autoresponders.

Lemlist, on the other hand, is more advanced. In addition to the basics of email marketing, it provides a wide range of features such as advanced email personalization, autoresponders and automated triggers, drip campaigns, and reporting. It also comes with a host of integrations and APIs. Thus, Lemlist offers a more comprehensive email marketing experience, allowing users to optimize campaigns for greater ROI.

Benchmark Email vs LemList Pros

Benchmark Email Pros

  • Pros for Benchmark Email:
  • Extensive and comprehensive email marketing suite
  • Wide range of customisation options
  • Easy to set up and launch campaigns
  • Can integrate with CRM systems, apps, etc.
  • Advanced analytics and reporting capabilities
  • Comes with over 500 templates
  • Responsive technical support
  • Data security and GDPR compliance
  • Pros for LemList:
  • Connects easily to CRMs
  • Easy to use interface with drag and drop tools
  • Automatically recognizes company names and industry
  • Advanced personalisation capabilities
  • Allows you to send personalised follow-up emails
  • Dont need to worry about bounces or spam filters
  • Affordable plans for users with more limited resources

LemList Pros

  • Pros of Lemlist Compared to Benchmark Email:
  • Superior A/B testing capabilities
  • More comprehensive analytics
  • In-depth personalization features
  • Ability to track contacts individually
  • Automation options for campaigns
  • Easy integration of dynamic newsletters
  • Flexibility to scale campaigns as needed
  • User-friendly interface
  • Advanced dynamic image recognition
  • Comprehensive email automation support

Benchmark Email vs LemList Cons

Benchmark Email Cons

  • Benchmark Email
  • Complicated user interface
  • Lack of real personalization and segmentation options
  • Limited analytics and tracking features
  • Limited automation features
  • Low-quality email templates
  • LemList
  • No free plan
  • Limited integration options
  • No A/B testing capabilities
  • Weak customer support
  • No drag-and-drop editor

LemList Cons

  • Platform Limitation: LemList is a Chrome extension, while Benchmark Email offers a full web application.
  • Automation Limitation: LemList is focused on Outreach sequence automation, while Benchmark Email offers an array of other automated marketing activities.
  • Email Template Limitation: LemList does not offer any design templates, while Benchmark Email provides a wide range of templates for emails & newsletters.
  • Email Tagging Limitation: LemList does not offer email tagging & segmentation, while Benchmark Email has a full tagging & segmentation system.
  • List Limitation: LemList does not allow for multiple lists or segmentation, while Benchmark Email allows for multiple lists & segmentation.
  • Contact Limitation: Lemlist does not have any contact management systems, while Benchmark Email offers contact profiles & custom fields.
  • Spam Limitation: LemList does not provide any spam checks, while Benchmark Email offers a spam checker.
  • Reporting Limitation: LemList does not offer in-depth reporting, while Benchmark Email offers extensive analytics & reporting.

Benchmark Email & LemList Hyperise Integrations

Benchmark Email uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Benchmark Email makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Benchmark Email integration diagram
  • First name
  • Last name
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State
  • Zip

Benchmark Email Integration Guide

LemList uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

LemList makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

LemList integration diagram
  • First name
  • Last name
  • Business name

LemList Integration Guide

Other Benchmark Email & LemList Email Marketing platform comparisons

Benchmark Email and LemList Frequently Asked Questions

Question: What is Benchmark Email?

Answer: Benchmark Email is an online email marketing service provider that helps you create and manage email campaigns.

Question: How much does Benchmark Email cost?

Answer: Benchmark Email offers a variety of pricing plans and add-ons to meet your individual needs, starting at $95/month for up to 800 contacts.

Question: What does Benchmark Email offer?

Answer: Benchmark Email offers a wide range of features, such as customizable email templates, automatic list segmentation, drag-and-drop email builder, detailed reporting & analytics, and integration with many popular marketing and CRM systems.

Question: What kind of support does Benchmark Email provide?

Benchmark Email vs LemList

Question: What does Benchmark do?

Answer: Benchmark Email is an easy to use tool that helps you keep up with your day-to-day email needs so you can focus on building relationships, accelerating business and raising the bar.

Question: How do I add my organization’s information?

Answer: On January 1, 2004, the CAN-SPAM Act of 2003 went into effect. One requirement is that all email communications include the physical address of sender which should be a mailing address for your business and can include P.O. Boxes. To update this in your Benchmark account: first log on to your Benchmark account from the dashboard and click Account Settings. In the Organization Information section make sure name, domain and postal address are added.

Question: How do I change my timezone?

Answer: By default, Benchmark sets all accounts to the ‘Greenwich Mean Time Zone’, and your campaigns will be scheduled using this timezone. If that’s not a zone you want to use, don’t panic: There is an easy way to update it. To change your time zone settings: first log in into your Benchmark account; from there click on Account Settings under Profile Info from the top right corner of dashboard page; then select Email Message Settings section below General tab (scroll down); choose which country/timezone should be used for setting email delivery dates & times by clicking on corresponding dropdown menu at bottom of window next to Greenwich Mean+0000 textbox and choosing desired one.

Question: How do I write an effective subject line?

Answer: What do you want to say in your email? This is a question that often gets overlooked when marketing. You might have the best content for what it offers, but if no one opens up and sees that offer then they’re going to miss out on all of those wonderful benefits! One small key can boost deliverability rates: The subject line of your email should be as short yet intriguing as possible. Ideally an enticing headline will get recipients opening their emails so they don’t land in spam folders or are deleted before being opened at all because long titles make them seem like junk mail rather than something worth reading. You might have to try a few different marketing tactics until you find the ones that work for your audience. So, experiment and see which email strategy is best by comparing what works against others in terms of open rates! Over time it’ll be clear when there’s an improvement- but don’t get discouraged if not all strategies work; this just means you need more research into figuring out who your customers are before thinking about how to target them specifically.

Question: How can I improve my email delivery?

Answer: Great email delivery is one of the most important parts of a successful email campaign. In the long run, it will not only save you money and time but increase your audience and ultimately boost your sales. At Benchmark, we go the extra mile to make sure you have excellent deliverability rates that are constantly adjusted based on any roadblocks clients put in place-but did you know there are things YOU can do as an email marketer so that YOUR messages get delivered? Sending reputation is THE biggest part about managing emails because they’re incredibly useful for boosting revenue both now AND down the line! With great delivery comes success which means our team at Benchmark goes out of their way to help ensure stellar results from start TO finish. We always recommend sending from a private domain rather than a public one. Adding a CNAME to your DKIM is the next thing you should do when you use a 3rd party to send your emails. You should also slow down on your sending as often ISPs set a threshold for how many emails you can send in one session.

Question: What type of data can I import into LemList?

Answer: You can import contacts, emails, phone numbers, and custom documents into LemList.

Question: How does the email verification process work?

Answer: LemList verifies emails by checking for typos, commonly used disposable domains, and any other characteristics that may indicate an invalid email.

Question: Can I use LemList to send campaigns?

Answer: Yes, you can use LemList to create and send out automated email campaigns.