Benchmark Email vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Benchmark Email and Mailchimp. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Benchmark Email logo

Benchmark Email

Pricing: Benchmark Email pricing ranges from $9.95 to $149.95 per month depending on the type of plan selected. The most popular Pro plan is available for $14.95 per month and includes access to all of the platform’s features.


Mailchimp logo


Pricing: Mailchimp's pricing plans vary, depending on the features and services you need. The most basic plan starts at $9.99 per month for up to 500 contacts. Prices increase with the amount of contacts and features you need, such as automation and advanced segmentation tools. The highest plan is the Premium plan, which costs $299 per month and can support up to 50,000 contacts.


Benchmark Email vs Mailchimp Highlights

Benchmark Email and Mailchimp are both reliable email marketing services that provide users with the tools needed to manage effective campaigns. The two platforms differ in several key areas. Benchmark Email offers a more user-friendly interface and easier-to-understand features. Additionally, Benchmark Email provides an array of features unique to its platform, such as A/B split testing, email automation, and custom autoresponders. Meanwhile, Mailchimp offers a variety of advertising solutions, making it a better choice for users looking to engage in marketing across multiple channels. Mailchimp's premium plans also include advanced analytics and tools, making it the more powerful platform when it comes to data-driven campaigns. Ultimately, the right platform for you will depend on your particular needs, goals, and desired email marketing approach.

Benchmark Email vs Mailchimp Pros

Benchmark Email Pros

  • Pros of Benchmark Email compared to Mailchimp:
  • More flexible and streamlined interface
  • Drag-and-drop email builder
  • Comprehensive metrics dashboard
  • Ability to save emails as templates
  • Dedicated 24/7 customer service
  • Advanced segmentation tool
  • No account limits on contacts or emails
  • Affordable for smaller businesses
  • Integrations with third-party providers
  • Easier to A/B test subject lines and emails content
  • Automation capabilities with workflows and popup forms

Mailchimp Pros

  • Mailchimp provides access to a broader range of automation tools and reporting
  • Mailchimp integrates with a wide range of third-party platforms and apps
  • Mailchimp offers a free plan for users with 2,000 or fewer contacts
  • Mailchimp has an attractively designed user interface
  • Mailchimp allows for the ability to create dynamic, segmented contact lists
  • Mailchimp supports multilingual campaigns
  • Mailchimp offers a suite of email testing tools to evaluate the performance of campaigns
  • Mailchimp provides more sophisticated autoresponders than Benchmark Email
  • Mailchimp provides better real-time analytics and reporting capabilities

Benchmark Email vs Mailchimp Cons

Benchmark Email Cons

  • Benchmark Email has fewer integrations with other products than Mailchimp
  • Benchmark Email does not offer audience segmentation, which is available in Mailchimp
  • Benchmark Email's reporting features are limited when compared to Mailchimp's
  • Benchmark Email has fewer templates than Mailchimp
  • Benchmark Email is more expensive than Mailchimp for equivalent features
  • Benchmark Email does not have an impressive mobile app like Mailchimp does

Mailchimp Cons

  • MailChimp tends to require more set-up time upfront compared to Benchmark Email
  • MailChimp is more expensive when it comes to higher volume email plans compared to Benchmark Email
  • Benchmark Email has more features available compared to MailChimp
  • Benchmark Emails customer service is better and more responsive than MailChimp
  • MailChimps user interface can be more confusing and complicated to navigate compared to Benchmark Email
  • Benchmark Emails segmentation and automation tools are more powerful than MailChimp
  • Benchmark Emails email delivery rate is better than MailChimps
  • MailChimps reporting options are more limited compared to Benchmark Email

Benchmark Email & Mailchimp Hyperise Integrations

Benchmark Email uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Benchmark Email makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Benchmark Email integration diagram
  • First name
  • Last name
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State
  • Zip

Benchmark Email Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Other Benchmark Email & Mailchimp Email Marketing platform comparisons

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Benchmark Email and Mailchimp Frequently Asked Questions

Question: What is Benchmark Email?

Answer: Benchmark Email is an email marketing platform designed to help you reach your customers, engage them, and measure the results of your email campaigns.

Question: What are the benefits of using Benchmark Email?

Answer: Benefits of using Benchmark Email include streamlined email creation, a large selection of professional template designs and drag and drop design tools, list segmentation, automation features and more.

Question: What features does Benchmark Email offer?

Answer: Benchmark Email offers features such as email design, list building, contact segmentation, email automation, analytics and more, making it a great choice for email marketing campaigns.

Benchmark Email vs Mailchimp

Question: What does Benchmark do?

Answer: Benchmark Email is an easy to use tool that helps you keep up with your day-to-day email needs so you can focus on building relationships, accelerating business and raising the bar.

Question: How do I add my organization’s information?

Answer: On January 1, 2004, the CAN-SPAM Act of 2003 went into effect. One requirement is that all email communications include the physical address of sender which should be a mailing address for your business and can include P.O. Boxes. To update this in your Benchmark account: first log on to your Benchmark account from the dashboard and click Account Settings. In the Organization Information section make sure name, domain and postal address are added.

Question: How do I change my timezone?

Answer: By default, Benchmark sets all accounts to the ‘Greenwich Mean Time Zone’, and your campaigns will be scheduled using this timezone. If that’s not a zone you want to use, don’t panic: There is an easy way to update it. To change your time zone settings: first log in into your Benchmark account; from there click on Account Settings under Profile Info from the top right corner of dashboard page; then select Email Message Settings section below General tab (scroll down); choose which country/timezone should be used for setting email delivery dates & times by clicking on corresponding dropdown menu at bottom of window next to Greenwich Mean+0000 textbox and choosing desired one.

Question: How do I write an effective subject line?

Answer: What do you want to say in your email? This is a question that often gets overlooked when marketing. You might have the best content for what it offers, but if no one opens up and sees that offer then they’re going to miss out on all of those wonderful benefits! One small key can boost deliverability rates: The subject line of your email should be as short yet intriguing as possible. Ideally an enticing headline will get recipients opening their emails so they don’t land in spam folders or are deleted before being opened at all because long titles make them seem like junk mail rather than something worth reading. You might have to try a few different marketing tactics until you find the ones that work for your audience. So, experiment and see which email strategy is best by comparing what works against others in terms of open rates! Over time it’ll be clear when there’s an improvement- but don’t get discouraged if not all strategies work; this just means you need more research into figuring out who your customers are before thinking about how to target them specifically.

Question: How can I improve my email delivery?

Answer: Great email delivery is one of the most important parts of a successful email campaign. In the long run, it will not only save you money and time but increase your audience and ultimately boost your sales. At Benchmark, we go the extra mile to make sure you have excellent deliverability rates that are constantly adjusted based on any roadblocks clients put in place-but did you know there are things YOU can do as an email marketer so that YOUR messages get delivered? Sending reputation is THE biggest part about managing emails because they’re incredibly useful for boosting revenue both now AND down the line! With great delivery comes success which means our team at Benchmark goes out of their way to help ensure stellar results from start TO finish. We always recommend sending from a private domain rather than a public one. Adding a CNAME to your DKIM is the next thing you should do when you use a 3rd party to send your emails. You should also slow down on your sending as often ISPs set a threshold for how many emails you can send in one session.

Question: How do I set up list segmentation?

Answer: To set up list segmentation, simply go to “Lists”, select the list you’d like to segment, then select “Segment” from the dropdown. From there, you’ll be able to create and manage segments within your list.

Question: How do I add users to a list segment?

Answer: To add users to a list segment, simply go to “Lists”, select the list you’d like to add people to, then select “Segment” from the dropdown. From there, you'll be able to create and manage segments within your list and add users to them.

Question: How do I send an automated email to a list segment?

Answer: To send an automated email to a list segment, simply go to “Campaigns”, select “Create Campaign”, and select “Segment”. From there, you’ll be able to select the list segment you’d like to send your automated email to.