Benchmark Email vs MailerLite

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Benchmark Email and MailerLite. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Benchmark Email logo

Benchmark Email

Pricing: Benchmark Email's pricing starts at $9.95 per month when paying annually. The monthly plan starts at $15. This pricing tier provides access to unlimited contacts, unlimited sends, responsive template library, signup forms, autoresponders, email tracking and reporting, and more. Higher plans provide access to more advanced features such as A/B Testing, custom code editor, predictive intelligence, integrated CRM and more.


MailerLite logo


Pricing: MailerLite pricing starts at $10/month for up to 1,000 subscribers, and offers additional tiers as your subscriber list grows. Prices are based on the size of your mailing list, and they offer a free plan up to 1,000 subscribers. You can view our pricing guide at

Benchmark Email vs MailerLite Highlights

Benchmark Email is a website-based email marketing platform designed to help users easily create and manage email campaigns. It offers automation and A/B testing capabilities, numerous templates, drag-and-drop content builders, and advanced analytics. It also integrates with social media platforms for better customer engagement. On the other hand, MailerLite is an email marketing solution designed to help small and medium businesses build campaigns, grow their contacts, and reach out to customers. It provides features such as email automation, marketing automation, professional-looking templates, list segmentation, rich text & HTML formatting, and analytics tools to measure the success of campaigns. It also integrates with a number of third-party services such as Shopify, Magento, and Slack. In conclusion, while they serve the same purpose, Benchmark Email and MailerLite differ in features and integrations.

Benchmark Email vs MailerLite Pros

Benchmark Email Pros

  • Pros for Benchmark Email compared to MailerLite:
  • Easier to use with a more user-friendly interface
  • More powerful drag-and-drop email editor
  • Easier to A/B split test campaigns
  • No delivery rate discrepancies reported
  • Includes autoresponder feature with no extra cost
  • More comprehensive analytics to track email campaigns
  • Advanced email list management tools
  • Offers transactional emails
  • Integration options with more external systems
  • Offers trigger-based emails to respond to user behavior in real time
  • More comprehensive customer support with live chat and phone support

MailerLite Pros

  • Pros of MailerLite compared to Benchmark Email:
  • Free plan with all essential features included
  • Advanced, user-friendly drag & drop text & design editor
  • Advanced reporting & analytics
  • Ability to create sign-up forms, forms, and landing pages
  • Ability to segment subscribers & create personalized campaigns
  • Affordable autoresponder series & automation
  • E-commerce & Zapier integration
  • 24/7 customer support

Benchmark Email vs MailerLite Cons

Benchmark Email Cons

  • Benchmark Email lacks the option to save emails as templates
  • It doesn't come with a free plan
  • Lack of automation options in Benchmark Email
  • Limited options for customizing emails
  • It has limited integration compared to other providers
  • limited choice of email templates
  • More costly compared to other providers

MailerLite Cons

  • Limited customization options compared to Benchmark Email
  • No ability to A/B test email campaigns
  • No automation workflow
  • Not as many reporting features
  • Less user support options

Benchmark Email & MailerLite Hyperise Integrations

Benchmark Email uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Benchmark Email makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Benchmark Email integration diagram
  • First name
  • Last name
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State
  • Zip

Benchmark Email Integration Guide

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MailerLite integration diagram
  • First name
  • Last name

MailerLite Integration Guide

Other Benchmark Email & MailerLite Email Marketing platform comparisons

Benchmark Email and MailerLite Frequently Asked Questions

Question: How do I get started with Benchmark Email?

Answer: The best way to get started with Benchmark Email is to sign up for our free plan. Our website will walk you through the signup process. Once you’ve completed that, you’ll be able to access our drag-and-drop email builder, pre-built templates, and our range of marketing automation tools.

Question: What kind of pricing plan does Benchmark Email offer?

Answer: Benchmark Email offers a wide range of plans to meet your individual needs. We offer free and paid plans, and all plans are available on a month-to-month basis with no long-term commitment.

Question: Does Benchmark Email offer support?

Benchmark Email vs MailerLite

Question: What does Benchmark do?

Answer: Benchmark Email is an easy to use tool that helps you keep up with your day-to-day email needs so you can focus on building relationships, accelerating business and raising the bar.

Question: How do I add my organization’s information?

Answer: On January 1, 2004, the CAN-SPAM Act of 2003 went into effect. One requirement is that all email communications include the physical address of sender which should be a mailing address for your business and can include P.O. Boxes. To update this in your Benchmark account: first log on to your Benchmark account from the dashboard and click Account Settings. In the Organization Information section make sure name, domain and postal address are added.

Question: How do I change my timezone?

Answer: By default, Benchmark sets all accounts to the ‘Greenwich Mean Time Zone’, and your campaigns will be scheduled using this timezone. If that’s not a zone you want to use, don’t panic: There is an easy way to update it. To change your time zone settings: first log in into your Benchmark account; from there click on Account Settings under Profile Info from the top right corner of dashboard page; then select Email Message Settings section below General tab (scroll down); choose which country/timezone should be used for setting email delivery dates & times by clicking on corresponding dropdown menu at bottom of window next to Greenwich Mean+0000 textbox and choosing desired one.

Question: How do I write an effective subject line?

Answer: What do you want to say in your email? This is a question that often gets overlooked when marketing. You might have the best content for what it offers, but if no one opens up and sees that offer then they’re going to miss out on all of those wonderful benefits! One small key can boost deliverability rates: The subject line of your email should be as short yet intriguing as possible. Ideally an enticing headline will get recipients opening their emails so they don’t land in spam folders or are deleted before being opened at all because long titles make them seem like junk mail rather than something worth reading. You might have to try a few different marketing tactics until you find the ones that work for your audience. So, experiment and see which email strategy is best by comparing what works against others in terms of open rates! Over time it’ll be clear when there’s an improvement- but don’t get discouraged if not all strategies work; this just means you need more research into figuring out who your customers are before thinking about how to target them specifically.

Question: How can I improve my email delivery?

Answer: Great email delivery is one of the most important parts of a successful email campaign. In the long run, it will not only save you money and time but increase your audience and ultimately boost your sales. At Benchmark, we go the extra mile to make sure you have excellent deliverability rates that are constantly adjusted based on any roadblocks clients put in place-but did you know there are things YOU can do as an email marketer so that YOUR messages get delivered? Sending reputation is THE biggest part about managing emails because they’re incredibly useful for boosting revenue both now AND down the line! With great delivery comes success which means our team at Benchmark goes out of their way to help ensure stellar results from start TO finish. We always recommend sending from a private domain rather than a public one. Adding a CNAME to your DKIM is the next thing you should do when you use a 3rd party to send your emails. You should also slow down on your sending as often ISPs set a threshold for how many emails you can send in one session.

Question: What kind of pricing plans do you offer?

Answer: MailerLite offers a variety of pricing plans to fit any budget. Plans start at free, and there are also monthly, annual, and pay as you go plans available.

Question: What type of email delivery do you provide?

Answer: MailerLite provides fast and reliable email delivery powered by Amazon SES.

Question: How do I import my contacts?

Answer: You can easily import your existing contacts from a CSV or TXT file or other services like Outlook and Gmail.

Question: What type of analytics does MailerLite offer?

Answer: MailerLite provides detailed analytics on opens, clicks, and bounces so you can measure the success of your campaigns.