Benchmark Email vs Mailshake

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Benchmark Email and Mailshake. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Benchmark Email logo

Benchmark Email

Pricing: Benchmark Email offers various pricing plans depending on the number of contacts you have. Prices start at $13.99/month for up to 2,500 contacts, and range up to $499/month for 200,000 contacts. Additional contacts can be added at $10/month per 5,000 contacts.


Mailshake logo


Pricing: Mailshake has three plan options available. The Basic plan is $ 49 per month, and comes with up to 1000 emails per month. The Pro plan is $ 99 per month, and comes with up to 3000 emails per month. The Premium plan is $ 199 per month, and comes with up to 5000 emails per month.


Benchmark Email vs Mailshake Highlights

Benchmark Email is an email marketing platform used to create, send, and track emails, while Mailshake is a cold email outreach and automation platform that allows users to send follow-up emails to prospects. Benchmark Email offers features such as creating email newsletters and automated email campaigns, email templates and creative designs, drag-and-drop builders to customize emails, and in-depth reporting and analytics. Mailshake provides a library of personalized email templates, automated follow-up sequences, the ability to personalize emails with data from a customer CRM, and real-time insights into the success of campaigns. While Benchmark Email focuses mainly on building relationships and sending email campaigns, Mailshake is dedicated to using data to send personalized cold emails.

Benchmark Email vs Mailshake Pros

Benchmark Email Pros

  • Easy to use drag and drop editor
  • Robust analytics and tracking capabilities
  • Personalization of emails with dynamic fields
  • Built-in spam filter to help ensure delivery
  • Professional templates for various business purposes
  • Ability to A/B test emails for different segments
  • Wizard-style interface to quickly create email campaigns
  • Integration with Salesforce and CRMs
  • Advanced targeting and segmentation options
  • In-platform support and customer service

Mailshake Pros

  • Mailshake
  • Dedicated mobile app for managing campaigns
  • Advanced smart reply functionality
  • Team collaboration features
  • Greater control over segmentation
  • Robust automation capabilities
  • A/B testing
  • Comprehensive analytics and reporting
  • Ability to personalize emails and add CTA buttons
  • Ability to create multiple campaigns
  • Automate follow-ups
  • Task delegations

Benchmark Email vs Mailshake Cons

Benchmark Email Cons

  • Limited number of email templates and integrations available.
  • Reporting capabilities are limited and difficult to understand.
  • Poor customer support.
  • Setup process is complex and time consuming.
  • More expensive than Mailshake.
  • Does not have many advanced features compared to Mailshake such as autoresponders, automated campaigns, or advanced customization options.
  • A/B testing is difficult to setup and often not as effective as desired.

Mailshake Cons

  • Cons of Mailshake compared to Benchmark Email:
  • Limited features compared to Benchmark Email
  • No autoresponders or opt-in forms
  • Inability to customize email templates
  • Missing responsive design
  • Limited analytical capabilities
  • Limited A/B split testing
  • Difficult user interface
  • No social media integration
  • No mobile app

Benchmark Email & Mailshake Hyperise Integrations

Benchmark Email uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Benchmark Email makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Benchmark Email integration diagram
  • First name
  • Last name
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State
  • Zip

Benchmark Email Integration Guide

Mailshake uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailshake makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailshake integration diagram
  • First name
  • Last name
  • Business name

Mailshake Integration Guide

Other Benchmark Email & Mailshake Email Marketing platform comparisons

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Benchmark Email and Mailshake Frequently Asked Questions

Question: Is Benchmark free to use?

Answer: Benchmark offers free accounts that are limited to up to 2,000 contacts and 14,000 emails each month. For full access to every feature, you’ll need to upgrade to one of our paid plans.

Question: How long does it take to set up a Benchmark account?

Answer: Depending on the number of contacts you'll be importing, it only takes minutes to set up a Benchmark account. You can immediately begin creating or importing lists, designing emails and campaigns and sending messages.

Question: How easy is it to use Benchmark?

Answer: Benchmark is very user-friendly, even for those with little to no technical experience. We’ve added features to streamline your experience and provide lots of helpful tutorials and videos for any step of the way.

Question: How do I import my contacts into Benchmark?

Answer: You can easily import data into Benchmark using our csv file uploader. We also provide integrations to import contacts from other web applications and services.

Question: Do I have to use a template to create emails?

Answer: Not at all! You can create emails directly in our email editor and see how your message looks when you send it. You can even create custom templates to use and save for future emails.

Benchmark Email vs Mailshake

Question: What does Benchmark do?

Answer: Benchmark Email is an easy to use tool that helps you keep up with your day-to-day email needs so you can focus on building relationships, accelerating business and raising the bar.

Question: How do I add my organization’s information?

Answer: On January 1, 2004, the CAN-SPAM Act of 2003 went into effect. One requirement is that all email communications include the physical address of sender which should be a mailing address for your business and can include P.O. Boxes. To update this in your Benchmark account: first log on to your Benchmark account from the dashboard and click Account Settings. In the Organization Information section make sure name, domain and postal address are added.

Question: How do I change my timezone?

Answer: By default, Benchmark sets all accounts to the ‘Greenwich Mean Time Zone’, and your campaigns will be scheduled using this timezone. If that’s not a zone you want to use, don’t panic: There is an easy way to update it. To change your time zone settings: first log in into your Benchmark account; from there click on Account Settings under Profile Info from the top right corner of dashboard page; then select Email Message Settings section below General tab (scroll down); choose which country/timezone should be used for setting email delivery dates & times by clicking on corresponding dropdown menu at bottom of window next to Greenwich Mean+0000 textbox and choosing desired one.

Question: How do I write an effective subject line?

Answer: What do you want to say in your email? This is a question that often gets overlooked when marketing. You might have the best content for what it offers, but if no one opens up and sees that offer then they’re going to miss out on all of those wonderful benefits! One small key can boost deliverability rates: The subject line of your email should be as short yet intriguing as possible. Ideally an enticing headline will get recipients opening their emails so they don’t land in spam folders or are deleted before being opened at all because long titles make them seem like junk mail rather than something worth reading. You might have to try a few different marketing tactics until you find the ones that work for your audience. So, experiment and see which email strategy is best by comparing what works against others in terms of open rates! Over time it’ll be clear when there’s an improvement- but don’t get discouraged if not all strategies work; this just means you need more research into figuring out who your customers are before thinking about how to target them specifically.

Question: How can I improve my email delivery?

Answer: Great email delivery is one of the most important parts of a successful email campaign. In the long run, it will not only save you money and time but increase your audience and ultimately boost your sales. At Benchmark, we go the extra mile to make sure you have excellent deliverability rates that are constantly adjusted based on any roadblocks clients put in place-but did you know there are things YOU can do as an email marketer so that YOUR messages get delivered? Sending reputation is THE biggest part about managing emails because they’re incredibly useful for boosting revenue both now AND down the line! With great delivery comes success which means our team at Benchmark goes out of their way to help ensure stellar results from start TO finish. We always recommend sending from a private domain rather than a public one. Adding a CNAME to your DKIM is the next thing you should do when you use a 3rd party to send your emails. You should also slow down on your sending as often ISPs set a threshold for how many emails you can send in one session.

Question: What is Mailshake?

Answer: Mailshake is a powerful email outreach automation platform that helps you build relationships with bloggers and influencers, generate leads, and close deals.

Question: How much does Mailshake cost?

Answer: Mailshake offers a forever free tier, as well as monthly and annual subscription options. They offer plans starting at $29/month with additional features available.

Question: What type of content can I send using Mailshake?

Answer: Mailshake lets you schedule personalized one-to-one emails, automated follow-up sequences, newsletters, and other bulk emails.

Question: What type of analytics does Mailshake provide?

Answer: Mailshake provides in-depth analytics so users can track engagement, open rates, bounce rates, bounces, click-throughs, and more.

Question: Does Mailshake integrate with other tools?

Answer: Yes, Mailshake integrates with a wide variety of services including CRMs, Zapier, and more.