Benchmark Email vs SalesLoft

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Benchmark Email and SalesLoft. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Benchmark Email logo

Benchmark Email

Pricing: Benchmark Email offers a range of plans for businesses of all sizes. The plans are separated into free, basic, pro and enterprise plans. The free plan is free and includes basic features like email contact storage up to 2,000 contacts and up to 14,000 emails per month. The basic plan costs $11.95/month and includes features like automated email campaigns, A/B split testing, and 500 contacts. The pro plan costs $27.


SalesLoft logo


Pricing: SalesLoft pricing varies based on the features and user base you need. The cost can range from $34–$400 per user per month. For more information, please contact a SalesLoft representative directly.


Benchmark Email vs SalesLoft Highlights

Benchmark Email and SalesLoft are two separate marketing tools used to send emails to customers. Benchmark Email is a cloud-based user-friendly email marketing platform designed to make it easier for small and mid-sized businesses to send high-impact emails effectively. It offers a wide range of features and tools that can help create visually appealing emails and it also includes an analytics module that helps track the accuracy of campaigns. In addition, it provides a range of industry-specific email templates. On the other hand, SalesLoft is a sales engagement platform used to optimize sales conversations. It provides users with the ability to create easy-to-use drip campaigns, customize automated emails and manage front line sales activities. It includes features such as account-based tracking, scenario-based selling and automated lead scoring. In conclusion, while Benchmark Email and SalesLoft both offer powerful email marketing features, they serve different purposes. Benchmark Email is focused on email marketing, while SalesLoft offers sales engagement solutions.

Benchmark Email vs SalesLoft Pros

Benchmark Email Pros

  • Ease of use: Benchmark Email's intuitive user interface and drag-and-drop email builder make it simple for businesses or any user to quickly and easily create and send emails with no need for HTML or coding experience.
  • Automation capabilities: Benchmark Email's automation tools allow users to create automated campaigns that are triggered based on customer behaviour, such as abandoned cart reminders and welcome messages.
  • Customizable landing pages: With Benchmark Email, you can quickly create customizable landing pages without the need for coding.
  • Integration options: Benchmark Email easily integrates with a range of third-party tools, such as webinar platforms and social media networks.
  • A/B testing: Benchmark Email's A/B testing feature allows users to quickly test different designs and subject lines to determine which performs best.
  • Reporting and analytics: Benchmark Email provides detailed reports with data on email opens, clicks, and engagement to help users measure their campaigns' effectiveness.

SalesLoft Pros

  • Pros of SalesLoft:
  • Ability to track, store and analyze sales conversations
  • Real-time notifications
  • Centralized platform to schedule, automate, and send emails
  • In-depth analytics and reporting capabilities
  • Integrates with other sales applications
  • Interactive templates for customizing emails
  • Robust email tracking capabilities
  • Nurturing and segmentation options
  • Cross-team collaboration options

Benchmark Email vs SalesLoft Cons

Benchmark Email Cons

  • Benchmark Email does not offer automated prospecting and email cadences like SalesLoft
  • Benchmark Email has fewer customization options for email templates compared to SalesLoft
  • Benchmark Email offers no A.I. technology or capabilities like SalesLoft
  • Benchmark Email lacks integration with popular CRM and sales automation platforms like SalesLoft
  • Benchmark Email does not include advanced automated split-testing capabilities like SalesLoft
  • Benchmark Email does not offer account-based marketing capabilities like SalesLoft does

SalesLoft Cons

  • SalesLoft does not offer integrated customer relationship management (CRM) tools, whereas Benchmark Email does.
  • SalesLoft does not offer many customizable templates or other design tools, whereas Benchmark Email does.
  • SalesLoft does not have a drag-and-drop editor for creating emails and campaigns, whereas Benchmark Email does.
  • SalesLoft does not have a mobile app, whereas Benchmark Email does.
  • SalesLoft does not provide built-in analytics, performance tracking, or lead scoring capabilities, whereas Benchmark Email does.

Benchmark Email & SalesLoft Hyperise Integrations

Benchmark Email uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Benchmark Email makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Benchmark Email integration diagram
  • First name
  • Last name
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State
  • Zip

Benchmark Email Integration Guide

SalesLoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SalesLoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SalesLoft integration diagram
  • First name
  • Last name
  • Business name
  • Category
  • City

SalesLoft Integration Guide

Other Benchmark Email & SalesLoft Email Marketing platform comparisons

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Benchmark Email and SalesLoft Frequently Asked Questions

Question: What is Benchmark Email?

Answer: Benchmark Email is a user-friendly email marketing tool that helps businesses and non-profits create, send and track professional email campaigns quickly and easily.

Question: Is Benchmark Email free?

Answer: Benchmark Email offers 2 plans: Lite which is free, and Pro which is paid.

Question: Does Benchmark Email offer API access?

Answer: Yes, Benchmark Email API allows you to connect and sync your account with other apps and websites.

Question: Can I send or receive emails through Benchmark Email?

Answer: No, Benchmark Email does not offer an email hosting service, so you will need to use a third-party email provider.

Benchmark Email vs SalesLoft

Question: What does Benchmark do?

Answer: Benchmark Email is an easy to use tool that helps you keep up with your day-to-day email needs so you can focus on building relationships, accelerating business and raising the bar.

Question: How do I add my organization’s information?

Answer: On January 1, 2004, the CAN-SPAM Act of 2003 went into effect. One requirement is that all email communications include the physical address of sender which should be a mailing address for your business and can include P.O. Boxes. To update this in your Benchmark account: first log on to your Benchmark account from the dashboard and click Account Settings. In the Organization Information section make sure name, domain and postal address are added.

Question: How do I change my timezone?

Answer: By default, Benchmark sets all accounts to the ‘Greenwich Mean Time Zone’, and your campaigns will be scheduled using this timezone. If that’s not a zone you want to use, don’t panic: There is an easy way to update it. To change your time zone settings: first log in into your Benchmark account; from there click on Account Settings under Profile Info from the top right corner of dashboard page; then select Email Message Settings section below General tab (scroll down); choose which country/timezone should be used for setting email delivery dates & times by clicking on corresponding dropdown menu at bottom of window next to Greenwich Mean+0000 textbox and choosing desired one.

Question: How do I write an effective subject line?

Answer: What do you want to say in your email? This is a question that often gets overlooked when marketing. You might have the best content for what it offers, but if no one opens up and sees that offer then they’re going to miss out on all of those wonderful benefits! One small key can boost deliverability rates: The subject line of your email should be as short yet intriguing as possible. Ideally an enticing headline will get recipients opening their emails so they don’t land in spam folders or are deleted before being opened at all because long titles make them seem like junk mail rather than something worth reading. You might have to try a few different marketing tactics until you find the ones that work for your audience. So, experiment and see which email strategy is best by comparing what works against others in terms of open rates! Over time it’ll be clear when there’s an improvement- but don’t get discouraged if not all strategies work; this just means you need more research into figuring out who your customers are before thinking about how to target them specifically.

Question: How can I improve my email delivery?

Answer: Great email delivery is one of the most important parts of a successful email campaign. In the long run, it will not only save you money and time but increase your audience and ultimately boost your sales. At Benchmark, we go the extra mile to make sure you have excellent deliverability rates that are constantly adjusted based on any roadblocks clients put in place-but did you know there are things YOU can do as an email marketer so that YOUR messages get delivered? Sending reputation is THE biggest part about managing emails because they’re incredibly useful for boosting revenue both now AND down the line! With great delivery comes success which means our team at Benchmark goes out of their way to help ensure stellar results from start TO finish. We always recommend sending from a private domain rather than a public one. Adding a CNAME to your DKIM is the next thing you should do when you use a 3rd party to send your emails. You should also slow down on your sending as often ISPs set a threshold for how many emails you can send in one session.

Question: What is SalesLoft?

Answer: SalesLoft is a sales engagement platform that enables sales teams to build stronger relationships with customers and close more deals. It provides powerful tools to help you customize your outreach, discover insights about prospects, personalize interactions, and measure performance.

Question: What features does SalesLoft offer?

Answer: SalesLoft offers a number of features including cadences and sequence building, email tracking, call recordings, analytics and insights, prospects scoring, sales prospecting, and launchpad.

Question: How does SalesLoft help my team?

Answer: SalesLoft provides all the tools you need to create customized outreach, discover insights about prospects, personalize interactions, and measure performance. By utilizing these features, teams can quickly build meaningful relationships with customers and close more deals.