Apollo.io vs LemList

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and LemList. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: Apollo Marketing Automation platform does not offer pricing information on their website. Instead, they require interested businesses to contact their sales team to get a quote tailored to their specific needs. You can contact the Apollo sales team by filling out a form on their website or by requesting a demo. It's best to speak directly with their sales team to get a clear understanding of the costs involved in using their marketing automation platform.


LemList logo


Pricing: Lemlist is a powerful email marketing platform that offers various pricing plans depending on the needs of the user. Here are the different pricing plans available: 1. Hobby Plan: This is a basic plan designed for individuals or small-scale businesses. It is priced at $29 per month and offers up to 1,000 email sends per month. 2. Startup Plan: This is a more advanced plan designed for startups and small businesses.

Apollo.io vs LemList Highlights

Apollo and Lemlist are two different types of software platforms designed for different purposes. Apollo is a marketing automation platform, while Lemlist is an email marketing platform.

Apollo is a comprehensive tool that helps businesses automate their marketing processes, including lead generation, email campaigns, social media marketing, and analytics. Apollo enables businesses to reach their target audience through different channels by using customer data, machine learning algorithms, and marketing automation tools.

On the other hand, Lemlist is focused on email marketing campaigns. It helps businesses create and send personalized emails to their customers at scale. Lemlist provides features for email tracking, automation, personalization, and A/B testing to optimize email campaigns' performance.

In summary, while both Apollo and Lemlist offer marketing-related features, Apollo is a more comprehensive and varied solution with various tools aimed at automating the entire marketing process while Lemlist is mainly designed for email marketing campaigns.

Apollo.io vs LemList Pros

Apollo.io Pros

  • Here are some possible pros of Apollo Marketing Automation compared to Lemlist Email Marketing:
  • Multi-channel marketing automation: Apollo offers automation beyond email marketing, including social media, direct mail, and phone outreach. This allows for more comprehensive and integrated campaigns.
  • CRM integration: Apollo integrates with various CRMs (Customer Relationship Management) such as Salesforce, Hubspot, and Pipedrive, allowing for better management of sales leads and customer data.
  • Lead tracking and scoring: Apollo includes features for tracking leads' behavior and scoring their level of engagement, which can help prioritize sales efforts and personalize marketing messages.
  • Lead enrichment: Apollo automatically enriches its database with information on leads from various reliable sources, such as LinkedIn, to provide more context and insights on target audiences.
  • A/B testing: Apollo enables users to test and optimize different aspects of campaigns, from subject lines to landing pages, to improve performance.
  • Reporting and analytics: Apollo offers robust reporting and analytics capabilities, including attribution tracking, to measure and analyze the impact of marketing efforts on revenue and ROI.
  • Note that these pros are not necessarily absolute advantages of one platform over the other, as Lemlist may have its own strengths and use cases as an email marketing tool.

LemList Pros

  • Lemlist has a powerful personalization engine that helps you send customized emails to your target audience.
  • It provides advanced tracking and reporting features that enable you to measure the performance of your email campaigns in real-time.
  • Lemlist offers a user-friendly interface that makes creating and managing email campaigns simple and intuitive.
  • The platform has an extensive email deliverability system that ensures your emails reach the intended recipient's inbox.
  • Lemlist integrates with a wide range of third-party tools, including CRMs, marketing automation software, and other popular email marketing platforms.
  • The platform provides various email templates that you can use to create professional-looking emails without any design skills.
  • Lemlist has an excellent customer support team that is always available to help you with any questions or technical issues.
  • Compared to Apollo, Lemlist is more affordable and suitable for small to medium-sized businesses with a limited budget.

Apollo.io vs LemList Cons

Apollo.io Cons

  • Limited email marketing capabilities: While Apollo does offer email marketing features, they are not as extensive as those offered by specific email marketing platforms like Lemlist.
  • Higher pricing: Apollo has a higher price point compared to Lemlist, which may not be suitable for businesses on a tight budget.
  • Less automation: Automation features in Apollo are not as advanced as those found in Lemlist, which means that businesses may have to spend more time monitoring and managing their campaigns.
  • Steep learning curve: Apollo has a steeper learning curve compared to Lemlist, which means that businesses may have to invest more time in training their teams to effectively use the platform.
  • Limited integrations: Apollo has fewer integrations compared to Lemlist, which may limit its usefulness for businesses that rely on a variety of tools in their marketing stack.

LemList Cons

  • Lemlist offers only email marketing services, while Apollo provides a wider range of marketing automation features.
  • The pricing plans for Lemlist are higher than Apollo's.
  • Lemlist has limited integrations compared to Apollo, which offers more third-party integrations.
  • Lemlist lacks in-depth analytics and reporting features compared to Apollo.
  • Lemlist lacks lead management and customer relationship management features, which are present in Apollo.
  • Lemlist does not offer advanced automation features such as behavioral triggers, lead scoring, and segmentation, which Apollo offers.
  • Lemlist does not have an AI-powered recommendation engine, while Apollo offers advanced AI capabilities.

Apollo.io & LemList Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

LemList uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

LemList makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

LemList integration diagram
  • First name
  • Last name
  • Business name

LemList Integration Guide

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Apollo.io and LemList Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a marketing automation platform that assists companies in building, scaling, and optimizing their sales pipeline. It leverages data in order to streamline and enhance the sales process.

Question: How does Apollo help with lead generation?

Answer: Apollo has features that enable customers to identify and target potential prospects using a range of criteria such as company size, geography, and job position. It also has integrated email tracking and engagement analytics that help monitor the success of campaigns.

Question: What integrations does Apollo offer?

Answer: Apollo integrates with multiple CRM and sales tools including Salesforce, Hubspot, Pipedrive, and Slack. It also offers a Chrome extension and a mobile app.

Question: Can I personalize my emails with Apollo?

Answer: Yes, Apollo allows for personalized and customized messaging through its email templates and campaign builder. It even offers AI-powered email subject line suggestions.

Question: How much does Apollo cost?

Answer: Apollo offers a range of pricing plans starting at $99 per month per user. The price increases based on the level of functionality and support required.

Apollo.io vs LemList

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Lemlist, and what does it offer?

Answer: Lemlist is a powerful email marketing automation platform that allows users to customize and personalize their email campaigns using personalized images, text, and videos. It also provides email tracking, A/B testing, and CRM integration features.

Question: How does Lemlist work?

Answer: Lemlist utilizes an intuitive drag-and-drop interface to help users create and design their email campaigns quickly. It also features automation workflows, which enables users to automate repetitive tasks such as email follow-up.

Question: Can I use my own domain with Lemlist?

Answer: Yes, Lemlist allows users to use their custom domain name when sending emails. This ensures that all emails sent appear as though they are coming directly from the user's email address.

Question: Does Lemlist offer any integrations with other tools?

Answer: Yes, Lemlist has a variety of integrations with popular CRM and sales tools like HubSpot, Salesforce, Pipedrive, and Zapier.

Question: How much does Lemlist cost?

Answer: Lemlist offers three pricing plans: the Starter plan at $29 per month, the Growth plan at $99 per month, and the Platinum plan at $299 per month. Each plan offers different features, and the pricing varies depending on the number of emails sent per month.

Question: What kind of customer support does Lemlist provide?

Answer: Lemlist offers a variety of support channels such as email support, an extensive knowledge base, a community forum, and a live chat feature on their website.