Benchmark Email vs Moosend

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Benchmark Email and Moosend. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Benchmark Email logo

Benchmark Email

Pricing: Benchmark Email offers four different pricing plans at varying monthly costs, ranging from $13.99/month to $468/month. The lowest-cost plan includes access to basic email marketing and automation features, while the most expensive plan includes access to additional marketing and automation features, as well as advanced analytics, A/B testing, multi-user access, and more.


Moosend logo


Pricing: Moosend offers four pricing tiers. The Free Plan is available for an unlimited number of contacts and provides access to basic features. The Monthly List-Based Plan starts at $8 per month for up to 2,500 contacts and goes up to a maximum of $4,000 per month for an unlimited number of contacts. The Pay-As-You-Go Plan starts at $49 per month and the Enterprise Plan is customized based on the specific needs of the business.

Benchmark Email vs Moosend Highlights

Benchmark Email and Moosend are two of the most popular email marketing providers, both offering a variety of features and services. The main difference between the two is in their services, cost, and user-experience. Benchmark Email offers more versatile services than Moosend, with its range of design and automation tools for creating custom emails and campaigns. Benchmark Email also has better customer service and more detailed usage tracking, which makes it more expensive than Moosend. Moosend, on the other hand, has an easier-to-use interface, as well as a simpler set of features compared to its competitor. Its pricing is cheaper than Benchmark Email, with pricing plans starting at just $10 per month. Ultimately, the choice of which provider to choose depends on each users individual needs and preferences.


Idina Charles

Benchmark Email vs Moosend Pros

Benchmark Email Pros

  • Pros of Benchmark Email compared to Moosend:
  • Automated email campaigns: Benchmark Email offers customizable and automated email campaigns compared to Moosend, allowing for more efficient email marketing.
  • Easy to use drag & drop editor: Benchmark Email features an easy-to-use drag & drop editor which makes email creation effortless compared to Moosends more complicated HTML-based email building system.
  • Advanced automation & segmentation: Benchmark Email allows orchestration of complex email workflows and allows for advanced segmentation of subscribers. Moosend's automation is more limited.
  • A/B testing: Benchmark Email has an advanced A/B testing feature whereas Moosend does not offer A/B testing.
  • Integrated CRM: Benchmark Email offers an integrated CRM feature allowing for full sales and marketing process orchestration, compared to Moosend which does not offer CRM.

Moosend Pros

  • Pros of Moosend compared to Benchmark Email:
  • Easy-to-use drag and drop editor to quickly create polished email campaigns
  • Automation options to personalize customer journeys and segment customer profiles
  • Advanced analytics with detailed customer insights
  • Ability to set up multiple user accounts with detailed user roles
  • Comprehensive customer support options with instant access to knowledgeable customer service advisors
  • Responsive email design templates with customizable layout options
  • Ready-made mobile-friendly templates for quick setup and deployment
  • Multiple language support to reach international audiences
  • Integration with over 100 third-party platforms and services

Benchmark Email vs Moosend Cons

Benchmark Email Cons

  • Benchmark Email compared to Moosend:
  • Benchmark Email requires manual integration of webhooks and API web services, while Moosend offers automated integration with popular applications.
  • Benchmark Email does not offer as many user segmentation and targeting options compared to Moosend.
  • Benchmark Email does not have an AI functionality built in, while Moosend has artificial intelligence incorporated into its marketing automation platform.
  • Benchmark Email offers only a basic A/B testing functionality in contrast to Moosend's more advanced testing capabilities.
  • Benchmark Email does not have a built-in lead scoring system like Moosend, which helps rank and prioritize leads.

Moosend Cons

  • More expensive than Benchmark Email
  • No split-testing capabilities
  • No autoresponder editor
  • No API integration
  • No drag-and-drop designer
  • No comprehensive operation analytics
  • No data export capabilities
  • No pre-designed templates

Benchmark Email & Moosend Hyperise Integrations

Benchmark Email uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Benchmark Email makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Benchmark Email integration diagram
  • First name
  • Last name
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State
  • Zip

Benchmark Email Integration Guide

Moosend uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Moosend makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Moosend integration diagram
  • First name

Moosend Integration Guide

Other Benchmark Email & Moosend Email Marketing platform comparisons

Benchmark Email and Moosend Frequently Asked Questions

Question: What is Benchmark Email?

Answer: Benchmark Email is an online email marketing platform that allows businesses and organizations to create data-driven campaigns to connect with their customers. With Benchmark Email, you can easily create email newsletters, sign up forms and surveys, track results and segment audiences for more targeted messages.

Question: What are some features of Benchmark Email?

Answer: Benchmark Email offers many features to help you create effective email campaigns, including drag-and-drop design tools, A/B testing, automated message scheduling, and various integrations with other software like Salesforce, PayPal, and Facebook.

Question: How much does Benchmark Email cost?

Answer: Benchmark Email offers various pricing plans, depending on the size of your email list, the amount of emails sent per month, and the features included in the plan. The Basic plan is available for as little as $195/month.

Benchmark Email vs Moosend

Question: What does Benchmark do?

Answer: Benchmark Email is an easy to use tool that helps you keep up with your day-to-day email needs so you can focus on building relationships, accelerating business and raising the bar.

Question: How do I add my organization’s information?

Answer: On January 1, 2004, the CAN-SPAM Act of 2003 went into effect. One requirement is that all email communications include the physical address of sender which should be a mailing address for your business and can include P.O. Boxes. To update this in your Benchmark account: first log on to your Benchmark account from the dashboard and click Account Settings. In the Organization Information section make sure name, domain and postal address are added.

Question: How do I change my timezone?

Answer: By default, Benchmark sets all accounts to the ‘Greenwich Mean Time Zone’, and your campaigns will be scheduled using this timezone. If that’s not a zone you want to use, don’t panic: There is an easy way to update it. To change your time zone settings: first log in into your Benchmark account; from there click on Account Settings under Profile Info from the top right corner of dashboard page; then select Email Message Settings section below General tab (scroll down); choose which country/timezone should be used for setting email delivery dates & times by clicking on corresponding dropdown menu at bottom of window next to Greenwich Mean+0000 textbox and choosing desired one.

Question: How do I write an effective subject line?

Answer: What do you want to say in your email? This is a question that often gets overlooked when marketing. You might have the best content for what it offers, but if no one opens up and sees that offer then they’re going to miss out on all of those wonderful benefits! One small key can boost deliverability rates: The subject line of your email should be as short yet intriguing as possible. Ideally an enticing headline will get recipients opening their emails so they don’t land in spam folders or are deleted before being opened at all because long titles make them seem like junk mail rather than something worth reading. You might have to try a few different marketing tactics until you find the ones that work for your audience. So, experiment and see which email strategy is best by comparing what works against others in terms of open rates! Over time it’ll be clear when there’s an improvement- but don’t get discouraged if not all strategies work; this just means you need more research into figuring out who your customers are before thinking about how to target them specifically.

Question: How can I improve my email delivery?

Answer: Great email delivery is one of the most important parts of a successful email campaign. In the long run, it will not only save you money and time but increase your audience and ultimately boost your sales. At Benchmark, we go the extra mile to make sure you have excellent deliverability rates that are constantly adjusted based on any roadblocks clients put in place-but did you know there are things YOU can do as an email marketer so that YOUR messages get delivered? Sending reputation is THE biggest part about managing emails because they’re incredibly useful for boosting revenue both now AND down the line! With great delivery comes success which means our team at Benchmark goes out of their way to help ensure stellar results from start TO finish. We always recommend sending from a private domain rather than a public one. Adding a CNAME to your DKIM is the next thing you should do when you use a 3rd party to send your emails. You should also slow down on your sending as often ISPs set a threshold for how many emails you can send in one session.

Question: Is Moosend HIPAA compliant?

Answer: Yes. Moosend is HIPAA compliant and incorporates advanced security controls to protect confidential customer data.

Question: What customer support options does Moosend offer?

Answer: Moosend offers live chat support and a help desk for ticket support. There are also a number of help articles on topics related to using Moosend.

Question: How does Moosend handle email deliverability?

Answer: Moosend has state of the art email deliverability technology, utilizing both multiple SMTPs and cloud hosting. In addition, spam filters are monitored and adjusted, and lists are optimized as needed in order to ensure customers' messages reach their intended recipients.