LemList and Mailshake are both popular email outreach marketing tools. The major difference between the two tools is that while Mailshake is designed to quickly send out emails to multiple contacts with its auto-scheduling features, LemList focuses on personalization to create individualized messages for personal connections. LemList also has automated list-building capabilities, filtering and segmentation options, template creation and organization, and other features that make it easier to create more detailed emails. Mailshake lacks these features, but it does offer the ability to create collaboration tags and manage multiple campaigns at once.
Overall, LemList is well-suited for those looking to send personalized messages to individuals while Mailshake is a great fit for businesses or organizations looking to automate their email outreach campaigns.