instantly vs Woodpecker

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of instantly and Woodpecker. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

instantly logo


Pricing: There are numerous options available for email marketing platforms, and each platform has its own unique pricing structure. Some platforms charge a flat fee per month, while others charge based on the number of contacts or emails sent. Here is a summary of some popular email marketing platform pricing: - Mailchimp: Offers a free plan with limited features and paid plans start at $9.99 per month for up to 50,000 contacts.


Woodpecker logo


Pricing: Woodpecker is an email marketing platform that offers three pricing plans: 1. "Starter" plan costs $40 per month (or $30 per month if billed annually) and allows for 2 email addresses to be connected, with up to 1,000 emails sent per day. 2.

instantly vs Woodpecker Highlights

Both Instantly and Woodpecker are email marketing platforms with similar features in terms of allowing users to create and send email campaigns, track performance metrics, and manage email lists. However, there are a few key differences between the two.

Instantly is a more basic and simplified email marketing platform, geared towards small businesses and individuals who want a quick and easy way to send emails to their subscribers. It has fewer advanced features such as A/B testing and advanced automation options, but is more affordable and user-friendly.

Woodpecker, on the other hand, is a more advanced email marketing platform for B2B companies looking to increase their outreach and cold email campaigns. It offers more advanced automation features to personalize email campaigns, with more in-depth analytics and a focus on sales automation. It also integrates with popular CRM platforms such as Salesforce and Hubspot.

Overall, Instantly is a good choice for those who need a basic email marketing platform that is easy to use and affordable, while Woodpecker is ideal for B2B companies needing more advanced features to streamline their sales process.

instantly vs Woodpecker Pros

instantly Pros

  • Pros of Instantly (Email Marketing Platform):
  • User-friendly interface that makes it easy to create and send email campaigns
  • Offers advanced reporting and analytics features to track the success of email campaigns
  • Offers a wide range of customizable templates to choose from
  • Offers integrations with several popular CRMs like Salesforce and HubSpot
  • Allows personalized and automated email campaigns to nurture leads and customers
  • Offers strong email deliverability rates and high-quality customer support
  • Pros of Woodpecker (Email Marketing Platform):
  • Offers A/B testing for subject lines, email content, and other campaign elements
  • Provides a personalized and automated follow-up to increase response rates
  • Offers the ability to send personalized, targeted outreach based on various customer data
  • Provides templates and automation that work for cold email outreach workflows
  • Offers integration with popular CRMs like Salesforce, Pipedrive, and HubSpot
  • Lowers bounce rates and increases deliverability of emails with clean and accurate data.

Woodpecker Pros

  • Pros for Woodpecker compared to Instantly:
  • Woodpecker offers a more advanced and customizable email personalization feature, allowing users to tailor their messaging to specific audiences and increase engagement.
  • Woodpecker has a built-in automatic follow-up feature, which sends follow-up emails to recipients who have not responded to previous emails. This can help boost response rates and improve conversion rates.
  • Woodpecker offers detailed analytics and reporting features, providing insights into email performance and allowing users to optimize their email campaigns accordingly.
  • Woodpecker's platform is user-friendly and easy to navigate, making it ideal for beginners and small businesses.
  • Woodpecker offers integrations with popular CRMs and tools, such as Salesforce and Hubspot, which can streamline workflows and improve productivity.

instantly vs Woodpecker Cons

instantly Cons

  • Sure! Here are some cons for Instantly compared to Woodpecker:
  • Limited Integrations: Instantly does not have as many integrations as Woodpecker, which makes it difficult for users to connect their email marketing efforts with other tools they use.
  • Smaller Feature Set: In terms of the features offered, Instantly is a bit more limited compared to Woodpecker. This means users may not have access to certain functionalities they need for their email campaigns.
  • Less Customization: Instantly may have fewer customization options compared to Woodpecker, making it challenging for users to tailor their email templates and campaigns to their unique branding, voice, and messaging.
  • Less Advanced Reporting: Instantly's reporting and analytics may not be as advanced as Woodpecker's, making it more difficult for users to track and analyze the success of their email campaigns.
  • Lack of Personalization: Instantly may not have the same level of personalization options as Woodpecker, which could limit users from using targeted messaging for their campaigns.

Woodpecker Cons

  • Woodpecker has limited integration options compared to Instantly.
  • Woodpecker's reporting and analytics features are not as robust as Instantly's.
  • Woodpecker has a steeper learning curve for beginners compared to Instantly.
  • Woodpecker's customer support is not available 24/7 like Instantly's.
  • Woodpecker is relatively more expensive than Instantly, especially for larger teams or higher email volumes.
  • Woodpecker lacks certain advanced features like A/B testing and email personalization that are available in Instantly.

instantly & Woodpecker Hyperise Integrations

instantly uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

instantly makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

instantly integration diagram
  • First name
  • Last name
  • Business name

instantly Integration Guide

Woodpecker uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Woodpecker makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Woodpecker integration diagram
  • First name
  • Last name
  • Using business Website passed from Woodpecker, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name

Woodpecker Integration Guide

Other instantly & Woodpecker Email Marketing platform comparisons

instantly and Woodpecker Frequently Asked Questions

Question: What is an Email Marketing platform?

Answer: An Email Marketing platform is a software solution designed to help businesses create, send, and track email campaigns to target audiences.

Question: What are the benefits of using Email Marketing platforms?

Answer: Email Marketing platforms can help businesses increase their brand awareness, attract new customers, retain existing ones, improve their customer engagement, and generate more revenue.

Question: How do I choose the right Email Marketing platform for my business?

Answer: When choosing an Email Marketing platform, consider factors such as ease of use, customization options, automation capabilities, deliverability rates, customer support, and pricing.

Question: Do I need any technical skills to use Email Marketing platforms?

Answer: Most Email Marketing platforms are user-friendly and designed to be used by people without technical knowledge. However, some platforms may require basic HTML and CSS knowledge for advanced customization.

Question: How much do Email Marketing platforms cost?

Answer: Email Marketing platforms have various pricing models based on factors such as the number of subscribers, the number of emails sent, and the features offered. Some platforms offer free plans with limited features, while others charge based on the number of subscribers or emails sent. Prices typically range from $0 to $1,000+ per month.

Question: How can I measure the success of my Email Marketing campaigns?

Answer: You can measure the success of your Email Marketing campaigns by tracking metrics such as open rates, click-through rates, conversion rates, and revenue generated. Most Email Marketing platforms offer built-in analytics tools to help you measure and analyze your campaign performance.

Question: What is Woodpecker?

Answer: Woodpecker is an email marketing automation platform designed to help businesses grow and scale their outreach by automating their cold email campaigns.

Question: What are the features of Woodpecker?

Answer: Woodpecker offers a range of features, such as email personalization, follow-up sequences, integrations with CRMs, team collaboration, and email tracking and analytics.

Question: How does Woodpecker help with email personalization?

Answer: Woodpecker allows users to personalize every aspect of their cold email campaigns, from the subject line to the email content, by using variables such as first name, company name, and job title.

Question: What is a follow-up sequence in Woodpecker?

Answer: A follow-up sequence in Woodpecker is a series of pre-written emails sent automatically to contacts who have not replied to the previous emails. This helps to increase the chances of getting a response and keeps the prospect engaged.

Question: Does Woodpecker integrate with CRMs?

Answer: Yes, Woodpecker integrates with several popular CRMs like HubSpot, Salesforce, Pipedrive, and many more.

Question: How does Woodpecker track email analytics?

Answer: Woodpecker tracks email analytics, such as opens, clicks, and replies. This data is then used to measure the effectiveness of the campaign and optimize for higher conversions.

Question: Is Woodpecker easy to use?

Answer: Yes, Woodpecker is user-friendly and easy to use, even for users who are not tech-savvy.

Question: What kind of support does Woodpecker offer?

Answer: Woodpecker offers customer support through email, chat, and phone. They also have an extensive knowledge base and resources to help users set up and optimize their campaigns.