Woodpecker vs SendGrid

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Woodpecker and SendGrid. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Woodpecker logo


Pricing: Woodpecker is an email marketing platform that offers a range of plans based on the user's requirements. Their pricing plans are as follows: 1. Starter Plan: This plan costs $40/user/month and includes features like email finder, customizable email campaigns, and follow-up sequencing. 2. Pro Plan: This plan costs $50/user/month and includes all the features of the Starter Plan along with additional features like advanced personalization, team collaboration, and API access. 3.


SendGrid logo


Pricing: SendGrid offers a flexible pricing model that is based on the number of emails you send per month. They offer a free plan that includes up to 100 emails per day, and their paid plans start at $15 per month for up to 10,000 emails per month. If you need more emails or advanced features, they offer multiple tiered plans with increased limits and functionality. Their pricing also includes a pay-as-you-go option for those who don't have consistent email sending needs.

Woodpecker vs SendGrid Highlights

Woodpecker and SendGrid are both Email Marketing platforms that are designed to assist businesses in managing their email campaigns. However, there are some notable differences between the two platforms.

Woodpecker is primarily focused on cold email outreach, which is ideal for businesses that need to connect with new prospects or leads. It offers unique features such as personalized email campaigns and follow-up automation, making it easier for businesses to create and manage their email campaigns.

On the other hand, SendGrid is a more comprehensive Email Marketing platform that offers a wide range of features such as marketing automation, email design templates, and analytics. It is suitable for businesses of all sizes and offers scalability, which means it can adapt to a growing business's needs.

Overall, while both platforms are suitable for Email Marketing, businesses should consider their specific needs and goals before choosing a platform. If a business needs a specialized platform for cold email outreach, then Woodpecker might be the better choice. However, if a business needs a more comprehensive Email Marketing platform with a wide range of features, then SendGrid might be more suitable.

Woodpecker vs SendGrid Pros

Woodpecker Pros

  • Woodpecker offers personalized email campaigns that can significantly increase conversion rates.
  • Woodpecker's email deliverability rate is higher than SendGrid's, which means more messages will end up in recipients' inboxes.
  • Woodpecker's CRM integration is more streamlined and intuitive than SendGrid's.
  • Woodpecker's email tracking features are more advanced and provide better insights into campaign performance.
  • Woodpecker's customer support team is more responsive and provides more personalized assistance compared to SendGrid's.

SendGrid Pros

  • Sendgrid offers an all-inclusive suite of email marketing tools, including transactional email support, email API, email templates, email design, and email delivery management, while Woodpecker focuses mainly on cold outreach.
  • Sendgrid has a larger customer base, serving over 80,000 customers globally, as compared to Woodpecker's relatively smaller audience.
  • Sendgrid provides robust analytics and real-time insights into email campaigns, allowing businesses to monitor their email performance and adjust their strategies accordingly. Woodpecker's analytics and reporting features are comparatively limited.
  • Sendgrid offers a higher level of customizability, allowing users to tailor their email marketing campaigns to their specific business goals and target audience. In contrast, Woodpecker provides only limited email personalization options.
  • Sendgrid's pricing model is more flexible and scalable, with a range of pricing plans to fit the needs of different users. Woodpecker's pricing options are relatively limited.
  • Sendgrid offers a range of integrations with other marketing and sales tools to support cross-departmental collaboration, while Woodpecker's integrations are more limited.

Woodpecker vs SendGrid Cons

Woodpecker Cons

  • Limited integration options with third-party apps and tools
  • Limited customization options for email templates
  • No A/B testing feature for email campaigns
  • Relatively higher cost for larger email volumes
  • Limited reporting and analytics capabilities
  • Limited customer support options compared to SendGrid
  • No option to send transactional emails or track email recipient behavior outside of email opens and clicks.

SendGrid Cons

  • Limited personalization options compared to Woodpecker
  • No A/B testing features available
  • Email templates not as customizable as Woodpecker's
  • Limited integrations with other platforms compared to Woodpecker
  • Higher pricing plans compared to Woodpecker's starting plan
  • Deliverability rates not as high as Woodpecker's due to stricter spam filters
  • Limited reporting and analytics features compared to Woodpecker.

Woodpecker & SendGrid Hyperise Integrations

Woodpecker uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Woodpecker makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Woodpecker integration diagram
  • First name
  • Last name
  • Using business Website passed from Woodpecker, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name

Woodpecker Integration Guide

SendGrid uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SendGrid makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SendGrid integration diagram
  • First name
  • Last name
  • Phone
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

SendGrid Integration Guide

Other Woodpecker & SendGrid Email Marketing platform comparisons

Woodpecker and SendGrid Frequently Asked Questions

Question: What is Woodpecker and what does it do?

Answer: Woodpecker is a software platform that allows businesses to automate their outbound email campaigns. It helps in personalizing messages and ensuring email deliverability.

Question: How does Woodpecker work?

Answer: Woodpecker integrates with various email providers such as Google Apps and Office 365, and it sends personalized emails to recipients based on their behavior with follow-up options. It also has a large library of email templates to use.

Question: Can I track the performance of my email campaigns with Woodpecker?

Answer: Yes, Woodpecker provides analytics on how many emails were sent, how many were opened, and how many resulted in clicks, it also provide A/B testing options for email subject line and content.

Question: Does Woodpecker offer any integrations with other platforms?

Answer: Yes, Woodpecker integrates with various tools such as Zapier, Google Sheets, Salesforce, and HubSpot.

Question: How secure is Woodpecker for storing customer data?

Answer: Woodpecker uses high-level encryption protocols and is fully compliant with GDPR and other data protection laws.

Question: Does Woodpecker offer any customer support?

Answer: Yes, Woodpecker has a dedicated customer support team that is available via email and live chat to answer any queries or issues. They also provide resources like webinars, articles, and tutorials.

Question: What is the pricing for Woodpecker?

Answer: Woodpecker offers different pricing plans, depending on the number of users and features you require. The basic plan starts at $40 per month.

Question: What is SendGrid?

Answer: SendGrid is a cloud-based email delivery platform that allows businesses and developers to send and manage email campaigns, transactional emails, and automated email messages.

Question: How much does SendGrid cost?

Answer: SendGrid offers a variety of pricing plans based on the number of emails sent per month and additional features. Plans start at $195 per month for up to 50,000 emails.

Question: How do I integrate SendGrid with my website or application?

Answer: SendGrid provides comprehensive API documentation and code libraries in numerous programming languages to easily integrate with websites or applications. The platform also offers plugin integrations for popular CMS platforms like WordPress and Magento.

Question: Can I customize the email templates in SendGrid?

Answer: Yes, SendGrid has a drag-and-drop email editor that allows users to customize email templates with their own branding and content. You can also customize emails using HTML and CSS.

Question: Does SendGrid provide email deliverability optimization?

Answer: SendGrid provides an email deliverability service called Email Deliverability Services (EDS) that helps to maintain high email delivery rates and prevent emails from being filtered out as spam.

Question: Is there customer support available for SendGrid users?

Answer: Yes, SendGrid offers customer support via phone, email, and chat, as well as an extensive knowledge base and community forum.

Question: Can I track my email campaigns with SendGrid?

Answer: Yes, SendGrid provides real-time statistics and analytics on email campaign performance, including open and click rates, bounce rates, and more. You can also set up custom event tracking to measure specific actions taken by email recipients.