Woodpecker vs ActiveCampaign

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Woodpecker and ActiveCampaign. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Woodpecker logo


Pricing: Woodpecker offers different pricing plans based on the number of email campaign recipients per month. Their Basic plan starts at $40/month for up to 1,000 recipients, while the Pro plan is $59/month for up to 3,000 recipients. They also offer custom Enterprise plans for businesses that require more advanced features and higher sending limits.


ActiveCampaign logo


Pricing: ActiveCampaign offers four different pricing plans: 1. Lite Plan: This plan starts at $9 per month and includes basic email marketing features, simple marketing automation, and CRM integration for up to 3 users. 2. Plus Plan: This plan starts at $49 per month and includes advanced email marketing and marketing automation features, lead scoring, SMS marketing, and CRM integration for up to 25 users. 3.


Woodpecker vs ActiveCampaign Highlights

Woodpecker is primarily an email marketing platform that provides features to create and send personalized emails to target audiences with automated follow-ups. It offers basic email templates, email tracking, and email validation services. On the other hand, ActiveCampaign is a comprehensive marketing automation platform that not only offers email marketing but also provides features such as CRM, marketing automation, and sales automation. With ActiveCampaign, users can create elaborate workflows that can automate tasks such as lead scoring and automating sales tasks. Additionally, ActiveCampaign offers in-depth analytics to help businesses identify and optimize their marketing campaigns. Therefore, while Woodpecker is suitable for individual email campaigns, ActiveCampaign is ideal for businesses that require a more comprehensive marketing automation solution.

Woodpecker vs ActiveCampaign Pros

Woodpecker Pros

  • Woodpecker is specifically designed for email marketing, while ActiveCampaign is a more general marketing automation platform.
  • Woodpecker has a user-friendly and simple interface that is easy to navigate, while ActiveCampaign can be overwhelming for new users.
  • Woodpecker allows for custom email campaigns with personalized messages, while ActiveCampaigns personalize messaging is limited to fewer options.
  • Woodpecker integrates with social media platforms to help expand an email list through multiple channels, while ActiveCampaign does not have this capability.
  • Woodpecker offers advanced email verification and spam checking, which helps to improve email deliverability and protect against blocked or spammy email accounts, whereas ActiveCampaign does not offer email verification directly.

ActiveCampaign Pros

  • Here are some Pros for ActiveCampaign compared to Woodpecker:
  • ActiveCampaign:
  • Offers a broader range of marketing automation features beyond just email, including CRM, SMS, and social media automation.
  • Provides lead scoring and segmentation capabilities to help you target specific customer segments with relevant messaging.
  • Offers advanced reporting and analytics that go beyond basic email metrics like open rates and click-through rates.
  • Offers integrations with popular e-commerce platforms such as Shopify and WooCommerce to help you track online sales and automate follow-up communication.
  • Provides a visual automation builder that makes it easy to create complex automation workflows without any coding skills.
  • Woodpecker:
  • Specializes in email outreach and offers advanced personalization capabilities to help you personalize outreach emails with custom fields, snippets, and dynamic tags.
  • Provides an interesting feature called "Smart Follow-ups" that allows you to automate follow-up emails based on whether a recipient has opened, replied to, or clicked on a previous email.
  • Offers an A/B testing feature that allows you to test different subject lines, email content, and sending schedules to optimize your email campaign's performance.
  • Offers email verification services to help ensure your email list is clean and avoid undelivered messages.
  • Offers a range of email templates that you can use as a starting point for your outreach campaigns.

Woodpecker vs ActiveCampaign Cons

Woodpecker Cons

  • Limited Automation Capabilities: Woodpecker is primarily an email marketing platform and does not offer the comprehensive automation features provided by ActiveCampaign.
  • Limited Integrations: Woodpecker only integrates with a few third-party platforms including Salesforce, Hubspot, and Pipedrive, while ActiveCampaign integrates with over 850 tools and platforms.
  • No Lead Scoring: Woodpecker does not offer lead scoring, which is a crucial feature in identifying and prioritizing leads based on their behavior and engagement.
  • No CRM: Woodpecker does not have a built-in CRM system, unlike ActiveCampaign, which provides a robust CRM solution for managing all customer interactions.
  • No Multi-Channel Marketing: Woodpecker is limited to email marketing, while ActiveCampaign allows marketers to create multi-channel campaigns across email, SMS, social media, and more.

ActiveCampaign Cons

  • ActiveCampaign requires a steeper learning curve due to its more complex feature set, while Woodpecker is relatively easy to use.
  • Woodpecker is specifically designed for email marketing, whereas ActiveCampaign encompasses a larger range of marketing automation functionalities which may not be useful or necessary for some businesses.
  • ActiveCampaign's pricing can be relatively high in comparison to other marketing automation tools, while Woodpecker offers more affordable pricing options.
  • ActiveCampaign's reporting and analytical capabilities may not be as advanced as those offered by specialized data analytics tools, while Woodpecker provides detailed reports on email open rates, clicks, and response rates.

Woodpecker & ActiveCampaign Hyperise Integrations

Woodpecker uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Woodpecker makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Woodpecker integration diagram
  • First name
  • Last name
  • Using business Website passed from Woodpecker, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name

Woodpecker Integration Guide

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveCampaign integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • Country

ActiveCampaign Integration Guide

Other Woodpecker & ActiveCampaign Email Marketing platform comparisons

View all Platform Comparisons

Woodpecker and ActiveCampaign Frequently Asked Questions

Question: What is Woodpecker and how does it work?

Answer: Woodpecker is an email automation tool designed specifically for sales teams. It allows users to send personalized and targeted emails, follow-ups, and mail merges at scale. It integrates with popular email clients like Gmail, Outlook, and G Suite.

Question: Is Woodpecker easy to use?

Answer: Yes, Woodpecker is a user-friendly tool that can be easily set up and configured. The platform provides step-by-step guidance to help users create effective email campaigns.

Question: How can Woodpecker help improve email open rates?

Answer: Woodpecker provides a range of features designed to help improve email open rates including personalized follow-up emails, A/B testing, and spam filters. It also has built-in tools to help verify and clean email lists to ensure high deliverability rates.

Question: Is it possible to integrate Woodpecker with other software platforms?

Answer: Yes, Woodpecker integrates with a range of commonly used CRM platforms including HubSpot, Salesforce, and Pipedrive. It also integrates with Zapier, allowing for further integrations with hundreds of other apps.

Question: How much does Woodpecker cost?

Answer: Woodpecker offers a range of pricing plans starting at $40 per month for the "Starter" plan, which includes up to 1,000 emails per month. The "Team" plan is priced at $70 per month and includes up to 3,000 emails per month. Custom pricing is also available for larger teams or enterprise-level customers.

Question: What is ActiveCampaign?

Answer: ActiveCampaign is a powerful marketing automation platform designed to help businesses automate their marketing efforts, simplify customer relations, and increase sales. It offers a range of features such as email marketing, lead scoring, CRM, social media marketing, and more.

Question: How does ActiveCampaign work?

Answer: ActiveCampaign works by automating your marketing campaigns and sending personalized messages based on real-time behavioral data. It allows you to segment your audience, track their online activities, and respond with relevant content.

Question: Is ActiveCampaign easy to use?

Answer: Yes, ActiveCampaign is relatively easy to use, even for beginners. It offers a drag-and-drop visual automation builder that allows you to create complex email workflows without any coding knowledge. Additionally, it provides robust documentation, guides, and video tutorials to help you get started.

Question: What integrations does ActiveCampaign support?

Answer: ActiveCampaign supports a wide range of integrations with popular tools such as Shopify, Salesforce, Magento, WooCommerce, Zapier, and more. It also has a powerful API that allows developers to create custom integrations.

Question: What pricing plans does ActiveCampaign offer?

Answer: ActiveCampaign offers four pricing plans: Lite, Plus, Professional, and Enterprise. The pricing is based on the number of contacts you have and the features you need. The plans start from $9/month for 500 contacts and go up to custom pricing for enterprise-level needs.

Question: Does ActiveCampaign provide customer support?

Answer: Yes, ActiveCampaign offers customer support via email and live chat 24/ It also has an extensive library of resources, including guides, tutorials, and a community forum, to help users find answers to their questions.

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!