SalesLoft and Instantly both provide software solutions to help sales teams track and manage customer relationships, customer data, and customer interactions. The main difference between the two is in terms of the focus of each tool.
SalesLoft focuses mainly on sales engagement and outreach marketing. This tool is geared toward helping sales reps reach out to their customer base, understanding customer purchasing behavior, and staying on top of customer follow-ups. SalesLoft is designed to make it easy for salespeople to reach out to customers multiple times and quickly identify customer needs.
On the other hand, Instantly is focused more on customer relationship management. Instantly is designed to be a customer relationship management (CRM) platform with features that enable sales teams to track customer communication, contacts, opportunities, and events. Instantly offers more than just managing contacts, but it can also help sales teams organize their customer data and track customer interactions and opportunities.