Woodpecker vs Infusionsoft

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Woodpecker and Infusionsoft. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Woodpecker logo


Pricing: Woodpecker is an email marketing platform that offers flexible pricing plans based on the number of users and email credits needed. The plans are as follows: 1. Pay As You Go: This plan requires a minimum purchase of 1,000 credits, and the prices range from $0.049 to $0.029 per credit depending on the number of credits purchased. 2.


Infusionsoft logo


Pricing: Infusionsoft, now known as Keap, offers a pricing model based on the number of contacts in your database, with different plans and features to choose from. Their pricing starts at $79 per month for their basic plan, which includes contact management, automation, and email marketing. The Plus plan starts at $149 per month, and it adds sales automation and e-commerce features.

Woodpecker vs Infusionsoft Highlights

Woodpecker is a dedicated email marketing platform that focuses on automating and streamlining the process of sending personalized emails to prospects and customers. It provides tools for creating email campaigns, managing email lists, monitoring email performance, and analyzing email metrics.

Infusionsoft, on the other hand, is a comprehensive CRM platform that includes email marketing, but also offers features such as contact management, lead scoring, sales pipeline management, and e-commerce tools.

While Woodpecker is primarily designed for businesses that need a reliable email marketing solution, Infusionsoft is a more complete all-in-one platform for managing customer relationships and running various business functions. So, the key difference between Woodpecker and Infusionsoft is their focus and scope: Woodpecker focuses exclusively on email marketing, while Infusionsoft offers a wider range of CRM and business management features.

Woodpecker vs Infusionsoft Pros

Woodpecker Pros

  • Woodpecker is a more affordable solution compared to Infusionsoft, with plans starting at just $40 per month.
  • Woodpecker is designed specifically for email marketing, which means it offers more advanced features and functionality for email campaigns.
  • Woodpecker has a user-friendly interface that is easy to navigate, even for users who are new to email marketing.
  • Woodpecker offers advanced features for email tracking, which allows users to monitor the effectiveness of their campaigns in real-time.
  • Woodpecker integrates with a wide range of other platforms and tools, making it easy to incorporate into an existing technology stack.
  • Woodpecker offers detailed analytics and reporting features that provide users with valuable insights into their email campaigns.
  • Woodpecker provides excellent customer support, with responsive and knowledgeable representatives available by phone or email.

Infusionsoft Pros

  • Infusionsoft offers a complete CRM solution, including email marketing, automation, sales, and other features.
  • Infusionsoft provides detailed insights and reporting on lead behavior and customer journeys.
  • Infusionsoft's email marketing features offer advanced segmentation and personalization options.
  • Infusionsoft allows for seamless integration with other business tools, such as sales platforms, eCommerce software, and more.
  • Infusionsoft's automation features enable companies to create custom workflows and automate repetitive tasks to save time and increase productivity.
  • Infusionsoft provides excellent customer support, including onboarding assistance and training resources.
  • Infusionsoft offers a user-friendly interface and customizable templates to create professional-looking emails and landing pages.
  • Infusionsoft provides a mobile app for remote access to important data and tools.
  • In comparison, Woodpecker is solely an email marketing platform and does not offer the same level of CRM and automation features as Infusionsoft.

Woodpecker vs Infusionsoft Cons

Woodpecker Cons

  • Limited functionality compared to a full CRM platform like Infusionsoft
  • No automation features beyond basic drip campaigns
  • Limited lead scoring options, making it difficult to effectively segment and target leads
  • No built-in sales management or e-commerce features
  • Limited integration options with other software and platforms

Infusionsoft Cons

  • Infusionsoft can be quite complex and overwhelming for new users, with a steep learning curve.
  • Infusionsoft is more expensive than Woodpecker, with pricing plans starting at $199/month.
  • Infusionsoft's email marketing features are not as advanced as those of Woodpecker, which specializes in email marketing automation.
  • Infusionsoft does not have a user-friendly interface, making it more difficult to navigate than Woodpecker.
  • Infusionsoft lacks a free trial option, while Woodpecker offers a 14-day free trial.
  • Infusionsoft's customer support is not as responsive or helpful compared to Woodpecker's support team.

Woodpecker & Infusionsoft Hyperise Integrations

Woodpecker uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Woodpecker makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Woodpecker integration diagram
  • First name
  • Last name
  • Using business Website passed from Woodpecker, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name

Woodpecker Integration Guide

Infusionsoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Infusionsoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Infusionsoft integration diagram
  • First name
  • Last name
  • Using business Website passed from Infusionsoft, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

Infusionsoft Integration Guide

Other Woodpecker & Infusionsoft Email Marketing platform comparisons

Woodpecker and Infusionsoft Frequently Asked Questions

Question: What is Woodpecker?

Answer: Woodpecker is an Email Marketing platform that allows businesses to send personalized and automated sales emails to their leads and customers.

Question: How does Woodpecker work?

Answer: Woodpecker works by integrating with your email account (Gmail or Outlook), importing your contacts or adding them manually, creating custom email campaigns, and sending them out in a personalized and automated fashion.

Question: Can I use my own email templates in Woodpecker?

Answer: Yes, you can import your own email templates into Woodpecker or create your own using their drag-and-drop email builder.

Question: Does Woodpecker have any email deliverability features?

Answer: Yes, Woodpecker has a number of features to help increase email deliverability, including automatic email throttling, spam testing, and email warm-up campaigns.

Question: Is Woodpecker GDPR compliant?

Answer: Yes, Woodpecker is GDPR compliant and offers a number of features to help ensure that you are collecting and using data in compliance with GDPR regulations.

Question: What integrations does Woodpecker have?

Answer: Woodpecker integrates with a number of popular software platforms, including Salesforce, Hubspot, Zapier, Pipedrive, and many others.

Question: Can I try Woodpecker before I buy?

Answer: Yes, Woodpecker offers a 14-day free trial with no credit card required so you can test out their features and see if it's the right fit for your business.

Question: What is Infusionsoft?

Answer: Infusionsoft is a customer relationship management (CRM) platform designed to help small businesses manage their sales, marketing, and customer service activities.

Question: What are the main features of Infusionsoft?

Answer: Infusionsoft offers features such as contact management, marketing automation, sales pipeline management, e-commerce functionality, and analytics and reporting.

Question: Can Infusionsoft integrate with other software platforms?

Answer: Yes, Infusionsoft can integrate with a wide range of third-party applications, including email marketing tools, accounting software, and social media platforms.

Question: What is Infusionsoft's pricing structure?

Answer: Infusionsoft offers three pricing plans: Essentials, Deluxe, and Complete. The pricing varies based on the number of contacts and features selected.

Question: What level of customer support does Infusionsoft offer?

Answer: Infusionsoft provides phone and email support to its customers, as well as a comprehensive help center and online community forums.

Question: Is Infusionsoft suitable for startups and small businesses?

Answer: Yes, Infusionsoft is designed to support small businesses and startups looking to streamline their sales and marketing processes.

Question: Does Infusionsoft offer a free trial?

Answer: Yes, Infusionsoft offers a free trial of its platform for new customers.