Woodpecker vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Woodpecker and Mailchimp. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Woodpecker logo


Pricing: Sure, the Woodpecker Email Marketing platform offers three pricing plans: 1. "Starter" plan for $40/month (billed annually) which allows you to send up to 1,000 emails per month. 2. "Pro" plan for $50/month (billed annually) which allows you to send up to 3,000 emails per month. 3. "Enterprise" plan for custom pricing which offers higher volume and customized features.


Mailchimp logo


Pricing: Sure! Mailchimp offers four pricing plans: 1. Free: This plan includes basic email marketing features for up to 2,000 contacts and 10,000 monthly email sends. 2. Essentials: This plan starts at $9.99/month and includes additional features such as A/B testing, custom branding, and more. 3. Standard: This plan starts at $14.99/month and includes advanced automation, retargeting ads, and more. 4.


Woodpecker vs Mailchimp Highlights

Woodpecker and Mailchimp are both email marketing platforms, but they have some key differences.

First, Woodpecker is focused on personalized outreach and follow-up for sales teams, while Mailchimp is targeted at small and medium-sized businesses looking for a more general email marketing solution. Woodpecker offers AI-powered email sequencing and automated follow-up features that aim to help sales teams streamline their outreach and increase conversions.

Second, Woodpecker has more advanced A/B testing capabilities than Mailchimp, allowing users to test different subject lines, email bodies, and send times to optimize their email campaigns. Mailchimp, on the other hand, offers basic A/B testing features.

Finally, Woodpecker's pricing is based on the number of scheduled emails and users, while Mailchimp's pricing is based on the number of subscribers. This means that Woodpecker may be more cost-effective for businesses that send a high volume of targeted emails to smaller lists, while Mailchimp may be better suited for businesses with larger email lists.

Overall, while both platforms offer email marketing capabilities, Woodpecker is more focused on personalized outreach and sales automation, while Mailchimp is a more general email marketing solution.

Woodpecker vs Mailchimp Pros

Woodpecker Pros

  • Woodpecker has an easy-to-use interface and simpler navigation compared to Mailchimp.
  • Woodpecker offers better personalization and customization options for email campaigns.
  • Woodpecker allows more freedom in creating and editing email templates.
  • Woodpecker's email scheduling and follow-up sequence settings are more advanced and flexible.
  • Woodpecker has a more affordable pricing structure compared to Mailchimp, especially for smaller businesses with lower email volume.
  • Woodpecker has better customer support options, including direct access to support agents and personalized onboarding assistance.

Mailchimp Pros

  • Mailchimp offers a free plan, whereas Woodpecker does not have a free plan
  • Mailchimp has a user-friendly drag and drop editor for designing email campaigns
  • Mailchimp has a variety of professionally designed templates to choose from
  • Mailchimp has advanced automation features to streamline and personalize email campaigns
  • Mailchimp offers built-in analytics and reporting to track the performance of email campaigns
  • Mailchimp has a list of integrations with a wide range of third-party apps and services to extend its functionality.
  • Note: Woodpecker is not strictly an Email Marketing Platform. It is more of a sales automation software. Therefore, its primary focus is not email design & analytics, and it has a different set of features that are more suited for B2B outreach.

Woodpecker vs Mailchimp Cons

Woodpecker Cons

  • Limited automation features
  • Limited integrations with other apps and platforms
  • Limited email template options
  • No pre-built landing page builder
  • No A/B testing feature for subject lines or email content
  • No personalized product recommendations feature
  • No real-time click tracking and reporting
  • Limited segmentation options
  • No RSS-to-Email feature
  • Limited email design flexibility compared to Mailchimp

Mailchimp Cons

  • Mailchimp does not have as advanced email personalization features as Woodpecker.
  • Mailchimp only allows you to send emails to lists you have created, whereas Woodpecker lets you create dynamic email campaigns.
  • Mailchimp focuses more on mass email marketing, while Woodpecker is geared towards personalized, targeted email outreach.
  • Mailchimp does not have as strong of a tracking and analytics system as Woodpecker.
  • Mailchimp has more limited integrations with other tools compared to Woodpecker.

Woodpecker & Mailchimp Hyperise Integrations

Woodpecker uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Woodpecker makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Woodpecker integration diagram
  • First name
  • Last name
  • Using business Website passed from Woodpecker, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name

Woodpecker Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

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Woodpecker and Mailchimp Frequently Asked Questions

Question: • What is Woodpecker and what does it do?

Answer: Woodpecker is an email marketing platform that helps businesses to create and automate personalized email outreach campaigns.

Question: • What are the features of Woodpecker?

Answer: The features of Woodpecker include email automation, lead generation, personalized email campaigns, follow-up campaigns, and A/B testing.

Question: • How does Woodpecker ensure email deliverability?

Answer: Woodpecker uses a variety of techniques to ensure email deliverability, including domain verification, IP warming, and spam testing.

Question: • What integrations does Woodpecker support?

Answer: Woodpecker integrates with a variety of popular tools and platforms, including Zapier, Salesforce, HubSpot, Pipedrive, and more.

Question: • Can I try Woodpecker before I buy it?

Answer: Yes, Woodpecker offers a 14-day free trial for all new users.

Question: • How much does Woodpecker cost?

Answer: Woodpecker offers a variety of pricing plans to suit businesses of different sizes and needs. Plans start from $40/month for the Solo plan and go up to $288/month for the Enterprise plan.

Question: • Does Woodpecker offer customer support?

Answer: Yes, Woodpecker offers customer support via email and live chat, as well as a comprehensive knowledge base and resources to help users get started.

Question: What is Mailchimp?

Answer: Mailchimp is an all-in-one marketing platform that helps businesses manage and grow their subscribers, create email campaigns and other marketing materials, and track their marketing performance.

Question: How does Mailchimp work?

Answer: Mailchimp works by allowing users to easily create and send email campaigns, newsletters, and other marketing materials to their subscribers. Users can also segment their lists, run A/B tests, and integrate with other marketing tools to optimize their campaigns.

Question: How much does Mailchimp cost?

Answer: Mailchimp offers a range of pricing plans, including a free plan for users with up to 2,000 contacts. Paid plans start at $99 per month and increase based on the number of subscribers and additional features.

Question: What are some alternatives to Mailchimp?

Answer: Some alternatives to Mailchimp include Constant Contact, Campaign Monitor, AWeber, and GetResponse.

Question: What integrations does Mailchimp offer?

Answer: Mailchimp offers integrations with a wide range of other marketing and e-commerce tools, including Shopify, WordPress, Google Analytics, and many more.

Question: How can I get started with Mailchimp?

Answer: To get started with Mailchimp, simply sign up for an account on their website and follow the step-by-step instructions to set up your account, import your contacts, and create your first email campaign. Mailchimp also offers extensive resources and support to help you get started and optimize your campaigns.