Woodpecker vs Campaign Monitor

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Woodpecker and Campaign Monitor. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Woodpecker logo


Pricing: Woodpecker Email Marketing platform offers a variety of pricing plans based on the number of email credits per month, the number of users, and the features included. The pricing plans start at $40 per month for 1 user and 1,000 email credits, and go up to $520 per month for 10 users and 20,000 email credits. Woodpecker also offers a customized plan for businesses with larger email marketing needs.


Campaign Monitor logo

Campaign Monitor

Pricing: Campaign Monitor offers several pricing plans for their email marketing platform based on the number of subscribers. For up to 500 subscribers, the Basic plan starts at $9 per month billed annually or $12 per month billed monthly. The Unlimited plan, which includes unlimited emails and additional features, starts at $29 per month billed annually or $39 per month billed monthly, for up to 500 subscribers. There are also pricing plans available for larger subscriber lists.

Woodpecker vs Campaign Monitor Highlights

Woodpecker is a personalized email outreach platform that focuses on prospecting, delivering follow-up campaigns, and scheduling meetings with prospects. On the other hand, Campaign Monitor is a widely-used email marketing platform that offers email automation, segmentation, and personalization features for businesses of all sizes.

The main difference between the two platforms is their focus. Woodpecker is designed for businesses that rely heavily on outbound sales and personalized outreach, while Campaign Monitor offers a wider range of email marketing tools, such as email automation and advanced analytics. Additionally, Woodpecker is more suited for small-to-medium-sized businesses, while Campaign Monitor is geared towards larger enterprises with more complex email marketing needs.

Woodpecker vs Campaign Monitor Pros

Woodpecker Pros

  • Woodpecker has a more user-friendly interface that is easy to navigate, while Campaign Monitor's interface can be overwhelming for new users.
  • Woodpecker offers a unique feature called "Reply detection" which automatically tracks and manages replies from recipients, while Campaign Monitor lacks this feature.
  • Woodpecker provides detailed analytics such as open rates, click-through rates, and reply rates for each email campaign sent, while Campaign Monitor's reporting features are relatively basic.
  • Woodpecker offers advanced automation features such as time zone detection and follow-up email sequences, while Campaign Monitor's automation capabilities are limited.
  • Woodpecker offers A/B testing for email campaigns, while Campaign Monitor allows for A/B testing only for subject lines.
  • Woodpecker offers email verification services to ensure that the email addresses on a given list are valid, while Campaign Monitor does not provide this service.
  • Woodpecker offers a more affordable pricing plan compared to Campaign Monitor, making it more accessible for small businesses and startups.

Campaign Monitor Pros

  • Campaign Monitor offers a wide range of email templates for different industries, whereas Woodpecker requires users to create email templates from scratch.
  • Campaign Monitor provides a drag-and-drop email builder, making it easy for users without HTML knowledge to create professional-looking emails. Woodpecker lacks this feature.
  • Campaign Monitor offers an intuitive interface and user-friendly dashboard which is easy to navigate. Woodpecker's interface can be overwhelming and difficult to navigate for beginners.
  • Campaign Monitor provides advanced tracking and reporting features, including email click-through rates, open rates, and forwards. Woodpecker lacks some of the tracking and reporting features which may be important for some users.
  • Campaign Monitor offers integrations with a wide range of third-party applications such as Salesforce, Shopify, and Eventbrite. Woodpecker lacks some of the integrations campaigned monitor offers.
  • Campaign Monitor provides excellent customer support and offers a knowledge base, support center, and live chat. Woodpecker only offers email support.

Woodpecker vs Campaign Monitor Cons

Woodpecker Cons

  • Limited design customization options compared to Campaign Monitor
  • Limited integration options with other platforms compared to Campaign Monitor
  • No built-in features for A/B testing email campaigns
  • No built-in option to resend an email campaign to non-openers
  • Limited reporting features compared to Campaign Monitor
  • No built-in unsubscribe management options
  • Customer support is not available 24/7 like Campaign Monitor

Campaign Monitor Cons

  • Campaign Monitor does not offer the ability to automate follow-up campaigns as effectively as Woodpecker.
  • Campaign Monitor's user interface is not as intuitive as Woodpecker's.
  • Campaign Monitor's pricing can be more expensive compared to Woodpecker, especially for larger email lists.
  • Campaign Monitor may not be as well-suited for B2B email marketing campaigns as Woodpecker, which specializes in personalized outreach to prospects and customers.
  • Campaign Monitor does not offer as many integrations with other platforms as Woodpecker, which can limit its usefulness for businesses that use multiple tools in their marketing stack.

Woodpecker & Campaign Monitor Hyperise Integrations

Woodpecker uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Woodpecker makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Woodpecker integration diagram
  • First name
  • Last name
  • Using business Website passed from Woodpecker, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name

Woodpecker Integration Guide

Campaign Monitor uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Campaign Monitor makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Campaign Monitor integration diagram
  • First name
  • Last name

Campaign Monitor Integration Guide

Other Woodpecker & Campaign Monitor Email Marketing platform comparisons

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Woodpecker and Campaign Monitor Frequently Asked Questions

Question: What is Woodpecker and what does it do?

Answer: Woodpecker is an email marketing platform that allows you to send personalized emails and follow-ups to your prospects and customers, automate your outreach, and measure your email campaign's effectiveness.

Question: Can I import my subscribers' list onto Woodpecker?

Answer: Yes, you can easily import your existing subscribers' list onto the Woodpecker platform using the .CSV file format.

Question: How many emails can I send out via Woodpecker in a month?

Answer: The number of emails you can send out via Woodpecker depends on the pricing plan you have subscribed to. The basic plan allows you to send up to 1,000 emails per month, while the higher plans allow you to send more emails.

Question: Can I personalize my emails on the Woodpecker platform?

Answer: Yes, Woodpecker allows you to personalize your emails by adding placeholders or variables like first name, last name, company name, etc., into your email content.

Question: Can I track the open and click rates of my email campaigns on Woodpecker?

Answer: Yes, Woodpecker provides an intuitive analytics dashboard where you can track the open and click rates of your email campaigns, and measure the success of your email campaigns over time.

Question: Can I schedule my emails on Woodpecker for a later date?

Answer: Yes, Woodpecker allows you to schedule your emails to be sent out automatically at a later date or time, which can help you save time and streamline your email marketing campaigns.

Question: What payment options does Woodpecker offer?

Answer: Woodpecker accepts payment through credit or debit card and PayPal, based on your preferred payment method.

Question: Overall, Woodpecker is a powerful email marketing platform designed to help you streamline your outreach efforts, connect with your audience, and drive more conversions and sales for your business.

Question: Here are a few commonly asked questions about Campaign Monitor:

Answer: What is Campaign Monitor and what does it do?

Question: Campaign Monitor is an email marketing platform that allows businesses to create, target, and send personalized email marketing campaigns to their subscribers.

Answer: Can I create custom email templates in Campaign Monitor?

Question: Yes, Campaign Monitor offers customized email templates to help you create visually appealing campaigns that reflect your brand.

Answer: How can I track the success of my email campaigns in Campaign Monitor?

Question: Campaign Monitor provides a detailed analytics dashboard that allows you to monitor email campaign metrics such as open rates, click-through rates, conversions, and more.

Answer: What types of integrations does Campaign Monitor offer?

Question: Campaign Monitor offers integrations with a wide range of apps and platforms, including eCommerce platforms, CRMs, social media networks, and more.

Answer: Is Campaign Monitor GDPR compliant?

Question: Yes, Campaign Monitor is GDPR compliant and provides various features and tools to help you comply with GDPR regulations, including consent forms and data protection policies.

Answer: Can I automate my emails in Campaign Monitor?

Question: Yes, Campaign Monitor allows you to create personalized and targeted automated email campaigns, such as welcome emails, abandoned cart emails, and upsell emails.

Answer: How much does Campaign Monitor cost?

Question: The cost of Campaign Monitor depends on the number of subscribers and the features you require. Pricing starts at $9/month for up to 500 subscribers and goes up to $149/month for up to 50,000 subscribers.

Question: What is Campaign Monitor?

Answer: Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating an easy way for readers to grow engagement with your list. You can customize templates, drag-and-drop builder features help you design the perfect message without any technical expertise needed! With their segmentation feature on hand, you’ll be able to deliver targeted content based off of engagements happening within your newsletter so nothing goes unnoticed.

Question: What are journeys?

Answer: A journey is a series of steps that can be triggered by any subscriber-related event. There are three types: Delay, Email and Condition. Delay means to add some time in between the first step and the following one so they will happen closer together or at different times than what was originally planned for them; email sends an automated message after each subscribed action with information about it; condition has specific rules like ’if this happens then do something else.’

Question: What are smart transactional emails?

Answer: With smart transactional emails, you can make beautiful and responsive email designs quickly. You can also use templates made for your marketing campaigns then tweak them to suit. The output of these messages are hosted by our servers so there’s no need to store the message or images yourself potentially removing the requirement that a website be deployed every time an update is made.

Question: What are classic transactional emails?

Answer: Transactional emails are a necessary part of running any successful business. These emails, which include confirmation messages and order notifications for example, typically require an action from the recipient (e.g., following a link to complete their purchase). However not all transactional email is created equal! There’s classic transactional email that you host on your own servers - when sending this type of message content stays stored at our servers while metadata goes back with your company once it has been viewed or clicked by recipients within 30 days after being sent. Classic transactions also allow grouping so you can get granular reporting data without having to use multiple APIs!

Question: What campaigns can I run within Campaign Monitor?

Answer: A campaign involves sending a single email to your recipients, either immediately or by scheduling it to send later. Both types of campaigns you can create and send with our application include a regular campaign (sent once), A/B test campaigns (send twice: one as HTML and the other in plain text). You’re not able to use any different formats outside of HTML or text like PDFs, Microsoft Publisher files — only these two file types are supported.

Question: How do I choose a ‘from’ name?

Answer: You need to choose a name or title that will be recognizable to your subscribers. Often, this is the company’s name or perhaps the product/service you are providing information about for them. In most situations it’s better if you use an organization like ‘ABC Company’ rather than using someone’s individual identity such as Madonna unless they ARE their own brand and there is no other logical choice. If so, follow up with a comma then ABC Corporation (or whatever entity) afterwards.

Question: Why are no-reply addresses not a good option?

Answer: It is important not to appear uninterested when sending emails. Sending from an anonymous email address will make recipients feel ignored and can be frustrating if they need to reach out for something, or even bad news in the long-term as it may affect delivery rates of your message. The way a user engages with your email - including replying back - determines where you’ll end up on their inbox; putting an e-mail address out there could attract its fair share of autoreplies and inappropriate responses while also opening the door open for meaningful interaction with customers who are eager enough to have contact through this medium.