Woodpecker vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Woodpecker and Drift. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Woodpecker logo


Pricing: Woodpecker is an email marketing platform that offers different pricing plans based on the features and the number of users. Here's a summary of the Woodpecker pricing: 1. Pay As You Go Plan - starts at $40 for 500 emails, and it goes up to $1,200 for 20,000 emails. 2. Monthly Plan - starts at $40 per month for 1 user and goes up to $520 per month for 10 users. 3.


Drift logo


Pricing: Drift offers two pricing plans for their CRM platform: 1. Standard plan: This plan costs $50 per user per month when billed annually, or $60 per user per month when billed monthly. With the standard plan, users can manage and track customer interactions, automate lead qualification, send personalized email campaigns, and access basic reporting and analytics. 2. Enterprise plan: This plan requires a custom quote from Drift sales team.

Woodpecker vs Drift Highlights

Woodpecker is primarily an email marketing platform that helps businesses create and send personalized email campaigns to their customers. It focuses on outreach and generating leads by automating email sequences, tracking email opens and clicks, and providing analytics to improve email performance. In contrast, Drift is a CRM platform that provides businesses with a tool to manage their customer interactions, sales pipeline, and track customer behavior across different channels. It enables businesses to communicate with leads and customers in a conversational way, providing a more personalized experience for the consumer. While both platforms focus on improving communication and engagement with customers, they differ in their primary focus, with Woodpecker targeting email marketing and Drift being primarily geared towards customer relationship management.

Woodpecker vs Drift Pros

Woodpecker Pros

  • Woodpecker is specifically designed for email marketing, making it a more specialized and effective tool for this purpose.
  • Woodpecker offers advanced personalization features, allowing users to tailor their messages and campaigns to specific target audiences.
  • Woodpecker provides detailed tracking and analytics tools, giving users valuable insights into the effectiveness of their email campaigns.
  • Woodpecker offers a range of integrations with other marketing tools and platforms, helping users streamline their marketing efforts.
  • Woodpecker is generally more affordable than Drift, making it a better option for SMBs or budget-conscious marketers.

Drift Pros

  • Drift is primarily a CRM platform that offers much more than just email marketing, while Woodpecker is focused solely on email marketing.
  • Drift emphasizes conversational marketing, offering tools to help businesses engage in real-time conversations with prospects and customers, while Woodpecker focuses on email outreach.
  • Drift offers a wide range of features beyond just email, such as chatbots, targeted messaging, and sales playbooks, while Woodpecker is more limited in its offerings.
  • Drift integrates with a wide range of other platforms and tools, making it a more versatile option for businesses looking to streamline their sales and marketing workflows, while Woodpecker has limited integrations.
  • Drift offers a robust reporting and analytics suite, allowing businesses to track and measure the effectiveness of their marketing and sales efforts, while Woodpecker has more basic reporting capabilities.

Woodpecker vs Drift Cons

Woodpecker Cons

  • Woodpecker is primarily designed for email marketing, while Drift is a full-featured CRM platform with email marketing capabilities.
  • Woodpecker lacks the advanced automation and personalization features that Drift offers.
  • Woodpecker focuses on cold email outreach, which may not be suitable for all businesses, while Drift emphasizes real-time chat with leads and customers.
  • Woodpecker's reporting and analytics capabilities are limited compared to Drift, which offers detailed reporting and insights on lead behavior and engagement.
  • Woodpecker is less intuitive and user-friendly than Drift, which has a more modern and streamlined interface.
  • Woodpecker's pricing is based on the number of emails sent, which may be less cost-effective for businesses with high email volumes. Drift's pricing is based on the number of contacts in your CRM.
  • Woodpecker does not offer customer support by phone, while Drift provides dedicated phone support.

Drift Cons

  • Drift is primarily a CRM platform, while Woodpecker specializes in Email Marketing, so Drift may not have as many email-specific features or capabilities.
  • While Drift has some marketing automation capability, its focus is more on sales and customer engagement, whereas Woodpecker is specifically designed to automate and streamline email marketing campaigns.
  • Drift's pricing can be more expensive than Woodpecker's, particularly for larger teams or businesses.
  • Drift does not have as comprehensive segmentation and targeting features as Woodpecker, which can limit its effectiveness for email marketing campaigns.
  • Drift's reporting and analytics capabilities are not as detailed and robust as Woodpecker's, which can make it harder to evaluate the success of email campaigns and identify areas for improvement.

Woodpecker & Drift Hyperise Integrations

Woodpecker uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Woodpecker makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Woodpecker integration diagram
  • First name
  • Last name
  • Using business Website passed from Woodpecker, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name

Woodpecker Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

Other Woodpecker & Drift Email Marketing platform comparisons

Woodpecker and Drift Frequently Asked Questions

Question: What is Woodpecker?

Answer: Woodpecker is an email marketing tool that helps businesses and individuals send personalized email messages to their target audience on a large scale.

Question: What are the main features of Woodpecker?

Answer: The main features of Woodpecker include email campaign management, A/B testing, automated follow-ups, lead capture forms, email tracking, and email analytics.

Question: How much does Woodpecker cost?

Answer: Woodpecker offers several pricing plans, starting from $40 per month for the basic plan. The pricing varies depending on the number of email recipients and the features included.

Question: How does Woodpecker work?

Answer: Woodpecker integrates with your email client (such as Gmail, Outlook, or any other email service) and you can set up an email campaign with personalized messages, follow-up sequences, and responses. Woodpecker takes care of sending the emails and tracking the results.

Question: Does Woodpecker offer any integrations with other tools?

Answer: Yes, Woodpecker integrates with several popular tools, such as Salesforce, HubSpot, Pipedrive, Zapier, and many others.

Question: How can Woodpecker help my business?

Answer: Woodpecker can help your business to increase sales, grow your email list, build relationships with customers, and improve your marketing campaigns with data-driven insights.

Question: What is Drift?

Answer: Drift is a conversational marketing and sales platform that helps businesses connect with their customers and prospects in a personalized and automated way using chatbots and other messaging tools.

Question: What features does Drift offer?

Answer: Drift offers a variety of features including chatbots, live chat, email campaigns, scheduling meetings, account-based marketing, sales analytics, and more.

Question: How does Drift's chatbot work?

Answer: Drift's chatbot uses artificial intelligence (AI) to engage website visitors and route them to the appropriate team member or resource. The chatbot can answer frequently asked questions, provide product information, and even schedule meetings.

Question: How does Drift help with lead generation?

Answer: Drift can help generate leads by engaging website visitors in real-time, qualifying leads based on their behavior and intent, and enabling sales teams to follow up quickly.

Question: Can Drift be integrated with other platforms?

Answer: Yes, Drift can be integrated with several other platforms including Salesforce, Marketo, HubSpot, and more.

Question: Is Drift secure?

Answer: Yes, Drift is a secure platform that uses encryption and other security measures to protect user data.

Question: How much does Drift cost?

Answer: The cost of Drift varies depending on the plan chosen and the number of users. Prices start at $400 per month for the Pro plan and go up to Custom pricing for the Enterprise plan.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!