SharpSpring and Outplay are both marketing automation companies, but the difference between them lies in the type of services each provides. While both companies provide some form of website visitor data tracking and analytics, lead segmentation capabilities, and email automation, SharpSpring offers much more unique features such as tracking social media posts, providing marketing intelligence reports, and a landing page builder to streamline web campaigns. On the other hand, Outplay is more focused on providing advanced customer relationship management (CRM) tools, specifically tailored towards sales people, allowing them to track prospects, deliver personalised follow-up messages, and more efficiently manage their customer data. Ultimately, businesses seeking comprehensive marketing strategies would be better suited to SharpSpring, while businesses seeking comprehensive CRM tools tailored towards sales teams would prefer Outplay.
SharpSpring uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
SharpSpring makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
Outplay uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
Outplay makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.