SharpSpring vs Marketo

SharpSpring vs Marketo Highlights

SharpSpring vs Marketo Pros

SharpSpring Pros

• Greater ease of use than Marketo: SharpSprings intuitive UI minimizes the learning curve and streamlines user experience.
• Powerful automation capabilities: Use SharpSprings advanced automation options to streamline processes and reduce the need for manual labor.
• Comprehensive data and analytics dashboards: Monitor performance and user activity across the SharpSpring platform with timely insights.
• Lower cost of entry than Marketo: With no upfront setup fees, SharpSpring is more budget friendly than Marketos high-priced packages.
• Native CRM integration: Streamline data management processes and ensure accurate reporting with native CRM integrations.
• Accessible customer support: Receive prompt, helpful customer support from SharpSprings team of knowledgeable representatives.

Marketo Pros

• Marketo has stronger out of the box automation capabilities, allowing users to quickly design automated campaigns based on triggers and market segments
• Marketo has a more comprehensive lead scoring system and more robust lead segmentation
• Marketo has better reporting capabilities, offering a comprehensive insight into marketing performance
• Marketo has a more robust website integration tool and better integration with third-party systems
• Marketo has better usability than SharpSpring, making it easier to set up campaigns and track results
• Marketo also has an intuitive graphical interface which makes it easier to understand the data and reports

SharpSpring vs Marketo Cons

SharpSpring Cons

• Lower overall cost compared to Marketo, but often requires additional customization which can add costs
• Lower level of integration with other tools than Marketo
• Marketing automation functionalities are more limited than Marketo
• Breakdowns in the integration between SharpSpring and Sales CRM can lead to longterm confusion
• Lower level of customer service and technical support than Marketo
• Slower platform speed than Marketo, which can negatively impact user experience and efficiency
• Sharpspring is behind Marketo in new marketing automation capabilities, such as AI and auto-personalization

Marketo Cons

• Cost: Marketo is much more expensive than SharpSpring, offering fewer features for high prices.
• Flexibility: Although Marketo is quite powerful, it is not as flexible as SharpSpring due to its proprietary campaigns.
• Usability: Marketo has a steep learning curve and might be daunting for users who are just getting started in marketing automation.
• Integration: Integration with 3rd-party applications can be tricky in Marketo, as there is a limited number of available integrations.
• Support: Marketo offers less customer support than SharpSpring, and the support staff might be slow to respond.

SharpSpring & Marketo Hyperise Integrations

SharpSpring uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SharpSpring makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• Using business Email passed from SharpSpring, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• First name
• Last name
• Phone
• Using business Website passed from SharpSpring, Hyperise is able to enrich business logo and website screenshots.
• Business name
• Business phone
• Title
• Country
• State
• City
• Street
• Zip
• Category

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• Using business Email passed from Marketo, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• First name
• Last name
• Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
• Business name
• Job title

Other SharpSpring & Marketo Marketing Automation platform comparisons

SharpSpring and Marketo Frequently Asked Questions

Question: What is SharpSpring?

Answer: SharpSpring is a powerful cloud-based marketing automation platform that enables businesses to generate more leads, convert leads into customers, and close more sales.

Question: What features does SharpSpring provide?

Answer: SharpSpring provides features such as lead scoring, automated lead nurturing, website visitor tracking, powerful reporting and analytics, and more.

Question: Who can benefit from using SharpSpring?

Answer: Any size business, from the startup to the enterprise, can benefit from the marketing automation power of SharpSpring.

Question: How much does SharpSpring cost?

Answer: SharpSpring offers a variety of pricing plans that are tailored to meet the individual needs of each business. Contact SharpSpring for more information.

Question: What is Marketo?

Answer: Marketo is a powerful cloud-based marketing automation software used by many of the world's leading organizations to generate more leads, drive more sales, and increase customer engagement. It helps companies to build marketing campaigns, send emails, update customer profiles, track customer journeys, and more.

Question: What can you do with Marketo?

Answer: Marketo provides a wide range of marketing automation capabilities. With its platform, you can automate lead generation and customer segmentation. You can also create customer journey maps and personalize campaigns with customer data. Additionally, you can use Marketo to track ROI and optimize campaigns based on results.

Question: How much does Marketo cost?

Answer: Marketo pricing varies depending on the number of users and the size of your organization. Plans range from $1,350/month for up to three users, to $20,500/month for more than 50 users.

Question: What are the benefits of using Marketo?

Answer: Marketo can help organizations save time and money while staying ahead of the competition. It enables companies to create personalized experiences and automate marketing processes, resulting in better customer retention and increased revenue. Additionally, Marketo is incredibly user-friendly, making it accessible to even the most inexperienced marketers.