SharpSpring and Klaviyo are both digital marketing and CRM platforms. However, they are designed for different types of businesses and have different features. SharpSpring offers a range of tools for automating marketing workflows, such as automated emails and reminders, lead scoring and website visitor tracking. Klaviyo specializes in email marketing and personalization. It includes tools for creating email campaigns, segmenting customers, and measuring performance. Additionally, Klaviyo also offers tools for social media marketing, including Facebook and Instagram ads. Both platforms have integrations with e-commerce stores including Shopify and WooCommerce. In terms of pricing, SharpSpring is generally more affordable than Klaviyo.