ActiveCampaign and Outplay are two customer relationship management (CRM) applications. Both tools can be used to store and track customer data, provide customer support, and deliver personalized campaigns. ActiveCampaign has an all-in-one marketing platform that streamlines automation, customer segmentation, email marketing, and sales forecasting, while Outplay focuses on delivering personalized customer experiences through a suite of engagement tools. ActiveCampaign is great for creating automated marketing campaigns, segmenting customers, and staying up-to-date on customer behaviors, whereas Outplay is best for creating personalized customer experiences, engaging customers via email and notifications, and gathering customer feedback. In conclusion, ActiveCampaign and Outplay both offer powerful CRM capabilities but are designed for different aspects of the customer experience.