SharpSpring vs ActiveDEMAND

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of SharpSpring and ActiveDEMAND. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

SharpSpring logo


Pricing: SharpSpring’s pricing is based on a monthly subscription fee, which is determined by the number of contacts you want to store in your CRM and the specific set of features you want to access. The pricing starts from $450/mo for 10,000 contacts and comes in three tiers: Starter ($450/mo), Standard ($850/mo) and Pro ($1,500/mo).


ActiveDEMAND logo


Pricing: ActiveDEMAND's pricing is based on a tiered system and starts at $30 per month for the Lite plan. This plan includes limited features such as Email Marketing, Landing Pages, and Lead Tracking. For more features like Multi-Touch Campaigns and Automatic Nurturing, you'll need to upgrade to the base Pro plan, which starts at $69 per month.


SharpSpring vs ActiveDEMAND Highlights

SharpSpring and ActiveDEMAND are both comprehensive marketing automation platforms designed to give businesses the tools they need to effectively automate their marketing activities. While both provide a wide range of features and capabilities, SharpSpring and ActiveDEMAND differ in their approach to automated marketing, with SharpSpring focused on providing its users with an analytics-driven platform and ActiveDEMAND providing a more traditional style of automation.

SharpSpring focuses its capabilities on analytics and reporting, allowing users to track and measure their marketing performance with detailed reports. This allows them to make informed decisions about their campaigns, as well as optimizing and improving their overall performance. On top of this, SharpSpring is equipped with other features such as CRM integration, email marketing, website tracking, and multi-step workflows.

ActiveDEMAND, on the other hand, provides a more traditional approach to marketing automation, focused on automating workflows and tasks typically found in marketing departments. This includes elements such as auto-responders, automated email campaigns, form builder, website tracking and CRM integration. Although ActiveDEMAND also provides some basic analytics, its main focus is on workflow automation.

In summary, SharpSpring and ActiveDEMAND are both powerful marketing automation solutions with powerful features. However, they differ in their core focus, with SharpSpring being more analytics-driven while ActiveDEMANDs strength lies in its automated workflows and abilities. The decision of which to choose ultimately comes down to the individual businesss needs and requirements.

SharpSpring vs ActiveDEMAND Pros

SharpSpring Pros

  • Lower Starting Price: SharpSpring offers a lower entry-level price point than ActiveDEMAND, making it more affordable for small businesses.
  • Automatic Database Synchronization: With SharpSpring, you can automatically synchronize databases between your customers CRM and your marketing automation system. This eliminates the need for manual syncing of data sources.
  • Automated Lead Capturing: SharpSprings advanced lead capture capabilities allow you to automatically capture leads from external sources such as web forms, social media, and emails, allowing you to follow up leads that you would otherwise miss.
  • Automated Campaigns: SharpSpring has some great tools to help you create automated campaigns and nurture sequences. This allows you to create customized marketing campaigns for different customer types and ensure that your messaging is always tailored to your audience.
  • Landing Page Creator: SharpSpring offers a built-in landing page creator, which allows you to easily create effective landing pages without needing to design them from scratch.
  • Real-Time Reporting: SharpSprings real-time reporting functionality gives you access to detailed data that allows you to evaluate the performance of your campaigns in real-time and continuously make adjustments to ensure youre getting the best possible ROI.

ActiveDEMAND Pros

  • Pros of ActiveDEMAND:
  • Comprehensive set of features and integrations for marketing automation
  • Advanced segmentation capabilities for personalization
  • Actionable analytics and insights
  • Automation tools to streamline repetitive tasks
  • Robust customer journey capabilities
  • Intuitive drag-and-drop workflows
  • Easy integrations with third-party software
  • Robust platform to power inbound marketing initiatives
  • User-friendly design and layout
  • Mobile-friendly campaigns
  • Intuitive customer data collection tools
  • Multi-channel report and analytics capabilities

SharpSpring vs ActiveDEMAND Cons

SharpSpring Cons

  • More Expensive than ActiveDEMAND
  • Comparatively Limited Functionality
  • User Interface Not as Intuitive
  • Limited Reporting Options
  • Limited Automation
  • Inability to Create Pop-Ups
  • No eCommerce or Social Monitoring.

ActiveDEMAND Cons

  • ActiveDEMAND does not offer a built-in CRM, forcing users to integrate with a third-party CRM
  • ActiveDEMAND is more expensive than SharpSpring, with higher pricing tiers
  • ActiveDEMAND's interface is less intuitive than SharpSpring
  • More customization of email design is needed in ActiveDEMAND than with SharpSpring
  • ActiveDEMAND lacks an webform editor, requiring users to develop external web forms
  • ActiveDEMAND has a limited set of integrations with third-party tools compared to SharpSpring
  • ActiveDEMAND's landing page builder is less powerful than SharpSpring's

SharpSpring & ActiveDEMAND Hyperise Integrations

SharpSpring uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SharpSpring makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SharpSpring integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from SharpSpring, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Business phone
  • Title
  • Country
  • State
  • City
  • Street
  • Zip
  • Category

SharpSpring Integration Guide

ActiveDEMAND uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveDEMAND makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveDEMAND integration diagram
  • First name
  • Last name
  • Phone
  • Business name

ActiveDEMAND Integration Guide

Other SharpSpring & ActiveDEMAND Marketing Automation platform comparisons

SharpSpring and ActiveDEMAND Frequently Asked Questions

Question: What is SharpSpring?

Answer: SharpSpring is an all-in-one marketing automation platform that helps businesses automate lead generation, marketers measure success, and sales teams close more deals.

Question: How much does SharpSpring cost?

Answer: The cost of using SharpSpring depends on the size of your business and your desired feature set. To discuss the options and pricing that would work best for you, contact a SharpSpring representative.

Question: What features does SharpSpring offer?

Answer: SharpSpring provides a number of features across email automation, customer/prospect tracking, website activity tracking, lead scoring, and more. For more information on what features SharpSpring offers, please contact a SharpSpring representative.

Question: Does SharpSpring integrate with other software?

Answer: Yes, SharpSpring integrates with a number of popular software including Salesforce, WordPress, Magento, Shopify, and many more. To learn more, contact a SharpSpring representative.

Question: How does SharpSpring help businesses generate leads?

Answer: SharpSpring helps businesses generate leads by providing digital tracking, automated lead nurturing, and lead scoring capabilities, so you can identify, target, and nurture leads in an automated fashion.

Question: How does ActiveDEMAND help me manage my marketing?

Answer: ActiveDEMAND helps you create, manage, and optimize your digital marketing campaigns from end-to-end. It allows you to plan, track, and optimize campaigns to ensure that you reach the biggest, most relevant audience possible, with the help of easy-to-use analytics and automated processes.

Question: What types of campaigns can I create with ActiveDEMAND?

Answer: ActiveDEMAND supports a wide range of campaign types, including email, SMS, automated webinars, lead nurturing, social media, retargeting and much more. You can also set up triggers, schedule and automate campaigns and split test them to find the best results.

Question: What analytics do I get with ActiveDEMAND?

Answer: ActiveDEMAND offers advanced analytics to give you insights into the performance of your campaigns. You’ll be able to identify which campaigns are working best and which leads are more likely to convert so you can optimize your digital marketing efforts.

Question: How much does ActiveDEMAND cost?

Answer: ActiveDEMAND offers a variety of plans and pricing options. Pricing depends on the features and capabilities you need, so you can get the best plan for your budget.

Question: What is ActiveDEMAND ?

Answer: ActiveDEMAND is a powerful marketing platform that empowers agencies and marketers to take control of their digital advertising.ActiveDEMAND packages range from the full - featured call tracking application for small businesses, all the way up to its flexible Marketing Agency Portal designed for larger organizations with multiple clients.Engage prospects using our integrated Call Tracking Module, do more with built - in email templates or social media posting features - there’ s something here for every type of agency!

Question: Who is ActiveDEMAND designed for ?

Answer: ActiveDEMAND is a flexible, affordable marketing platform designed for Marketing Agencies and SBM marketers.ActiveDEMAND has been an industry leader since 2001, making it the best choice in modern digital advertising!

Question: Does ActiveDEMAND offer Call Tracking ?

Answer: With ActiveDEMAND, you can easily add a call tracking number to any online or offline campaign. Phone calls are automatically logged to the prospects activity history and sent to the right sales team.You can have your phone calls automatically recorded and transcribed if you want.

Question: What integrations does ActiveDEMAND offer ?

Answer: ActiveDEMAND is the one - stop shop for your customer relationship management needs, whether you’ re using it to integrate with legacy system or just want a really good looking website.ActiveDEMAND integrates seamlessly with all of your other products and services because they understand that they need be in sync with each others function. ActiveDEMAND also has integrations galore so if there’ s something out there(and let’ s face it there probably is), then ActiveDEMAND can likely handle whatever challenge comes its way!

Question: Is there any engagement reporting ?

Answer: ActiveDEMAND uses Google Analytics to tell you exactly what each person has done and when, automatically adding them into your contact history.You can use this information for proof of a persona or user journey, which are so much more persuasive than just showing screenshots on the website!

Question: How does ActiveDEMAND help companies with complex sales ?

Answer: For businesses with longer sales cycles or more complex sales, the built - in ActiveDEMAND lead scoring enables you to define what constitutes a lead.Prospect engagement is tracked and scored across all channels: email, web visits, social media and more.

Question: How does ActiveDEMAND help small businesses ?

Answer: Want to get more customers for your business ? Check out this small business marketing software!It provides everything you need - from connections with prospects all the way through executing customer retention campaigns.You can send and track any type of campaign in one place, so it’ s really easy to use too - even if you’ re new at this kind of thing.