SharpSpring and ActiveDEMAND are both comprehensive marketing automation platforms designed to give businesses the tools they need to effectively automate their marketing activities. While both provide a wide range of features and capabilities, SharpSpring and ActiveDEMAND differ in their approach to automated marketing, with SharpSpring focused on providing its users with an analytics-driven platform and ActiveDEMAND providing a more traditional style of automation.
SharpSpring focuses its capabilities on analytics and reporting, allowing users to track and measure their marketing performance with detailed reports. This allows them to make informed decisions about their campaigns, as well as optimizing and improving their overall performance. On top of this, SharpSpring is equipped with other features such as CRM integration, email marketing, website tracking, and multi-step workflows.
ActiveDEMAND, on the other hand, provides a more traditional approach to marketing automation, focused on automating workflows and tasks typically found in marketing departments. This includes elements such as auto-responders, automated email campaigns, form builder, website tracking and CRM integration. Although ActiveDEMAND also provides some basic analytics, its main focus is on workflow automation.
In summary, SharpSpring and ActiveDEMAND are both powerful marketing automation solutions with powerful features. However, they differ in their core focus, with SharpSpring being more analytics-driven while ActiveDEMANDs strength lies in its automated workflows and abilities. The decision of which to choose ultimately comes down to the individual businesss needs and requirements.