SharpSpring and HubSpot Marketing are both all-in-one software solutions designed to help marketers capture leads and develop campaigns that lead to more conversions. However, they differ in a few key areas.
The most obvious difference between the two is price. HubSpot Marketing is much more expensive than SharpSpring, which is designed to be an affordable alternative for smaller companies. Furthermore, SharpSpring offers a diverse suite of options, including integration with Google Analytics, email marketing, content management, and lead generation.
Another difference is that HubSpot Marketing focuses largely on inbound marketing, while SharpSpring offers a more comprehensive approach, with features such as lead-scoring, visitor tracking, and automated email campaigns. Additionally, SharpSpring provides real-time data about the performance of campaigns as well as insights into user behavior, both of which are invaluable for helping to optimize strategies.
Finally, SharpSpring provides a simple, intuitive user interface, whereas HubSpot's platform might require some additional training and setup. Thus, while the two solutions may share some similarities, there are a number of clear distinctions that can help marketers decide which product is the best fit for their needs.