SharpSpring vs HubSpot Marketing
Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.
In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of SharpSpring and HubSpot Marketing. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations
SharpSpring
Pricing: SharpSpring does not disclose its exact pricing, but their plans typically range from approximately $500 per month to $2,500 per month or more. Prices vary depending on the size and complexity of each customer's needs.
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HubSpot Marketing
Pricing: HubSpot Marketing pricing is based on the features and usage tier that you select. Prices start at $45/month (billed annually) for Starter, which offers basic marketing automation and basic CMS. Prices go up to $3,200/month (billed annually) for Enterprise, which offers more advanced features such as custom portals, advanced workflow automation, and AI-driven recommendations.
SharpSpring vs HubSpot Marketing Highlights
SharpSpring and HubSpot Marketing are both all-in-one software solutions designed to help marketers capture leads and develop campaigns that lead to more conversions. However, they differ in a few key areas.
The most obvious difference between the two is price. HubSpot Marketing is much more expensive than SharpSpring, which is designed to be an affordable alternative for smaller companies. Furthermore, SharpSpring offers a diverse suite of options, including integration with Google Analytics, email marketing, content management, and lead generation.
Another difference is that HubSpot Marketing focuses largely on inbound marketing, while SharpSpring offers a more comprehensive approach, with features such as lead-scoring, visitor tracking, and automated email campaigns. Additionally, SharpSpring provides real-time data about the performance of campaigns as well as insights into user behavior, both of which are invaluable for helping to optimize strategies.
Finally, SharpSpring provides a simple, intuitive user interface, whereas HubSpot's platform might require some additional training and setup. Thus, while the two solutions may share some similarities, there are a number of clear distinctions that can help marketers decide which product is the best fit for their needs.
SharpSpring vs HubSpot Marketing Pros
SharpSpring Pros
- Lower Annual Costs SharpSpring is significantly more affordable than HubSpot and allows businesses to save between 50%-70% on their annual marketing costs.
- Broader Feature Set SharpSpring offers many features not found in HubSpot such as deep reporting, multi-touch attribution, dynamic content, and a lead scoring engine
- Intuitive Design The user interface of SharpSpring is designed to be easier to use and is often faster to learn
- Customization Options SharpSpring offers more customization options for integrations and campaigns, which allows for more granular control
- Social Media SharpSpring offers comprehensive social media management tools, not found in HubSpot
- Strong Support SharpSpring offers dedicated account managers, 24/7 customer support, and an easily searchable help center
HubSpot Marketing Pros
- Easier to use interface: HubSpot Marketing provides a more intuitive and user-friendly experience, making it easier for marketers to get up to speed and making it less intimidating for newcomers.
- More helpful customer and product reviews: HubSpot has a higher star rating and more positive customer reviews than SharpSpring which can be helpful for researching customer satisfaction with each platform.
- More features: HubSpot offers more features and functionality than SharpSpring, including an all-in-one solution with tools for website optimization, content management, social media integration, email marketing, and more.
- More customer support: HubSpot has a larger customer support network and more dedicated customer service resources than SharpSpring, so users can more easily get the help they need when they need it.
- Greater scalability: HubSpot is more scalable and can accommodate growth better than SharpSpring, making it a better choice for businesses that intend to scale quickly.
SharpSpring vs HubSpot Marketing Cons
SharpSpring Cons
- Higher price tag SharpSpring pricing is more expensive on an entry level compared to HubSpot Marketing
- Limited customization SharpSprings customization options are more limited compared to Hubspot, making it difficult to tailor your marketing campaigns for maximum impact
- Weak customer service The customer service for SharpSpring is generally lower quality compared to HubSpot
- Smaller feature list SharpSprings feature list is smaller than HubSpot, meaning it may not have the features you need
HubSpot Marketing Cons
- Higher Cost compared to SharpSpring: HubSpot Marketing has a higher monthly subscription fee than SharpSpring, which can be costly to budget-strapped businesses.
- Lack of Customization: While HubSpot Marketing can provide custom campaigns and tracking, it lacks advanced customization options that are available in SharpSpring.
- Limited Reporting Ability: The reporting capabilities of HubSpot Marketing are much more limited than those of SharpSpring, making it difficult to gain insight on the success of your campaigns.
- Less Automation: SharpSpring offers a much more comprehensive suite of analytics and automation tools for campaign creation, optimization, and launch than HubSpot Marketing does.
SharpSpring & HubSpot Marketing Hyperise Integrations
SharpSpring uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
SharpSpring makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
- Using business Email passed from SharpSpring, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
- Using business Website passed from SharpSpring, Hyperise is able to enrich business logo and website screenshots.
- Business name
- Country
- State
- City
- Street
- Zip
- Category
SharpSpring Integration Guide
HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
- Using business Email passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
- Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
- Business name
- Job title
- City
- Country
HubSpot Marketing Integration Guide
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