Pipeline vs Pardot

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Pipeline and Pardot. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Pipeline logo


Pricing: Pipeline pricing is a pricing strategy used by retailers to drive an increase in sales. It works by setting the original price of an item higher than the intended sale price in order to convince customers that they are getting a great deal. The strategy encourages impulse buys by providing an incentive for customers to purchase an item before the discounted price expires. This strategy can be especially effective for seasonal items or items that are considered fashion-forward or trendy.


Pardot logo


Pricing: Pardot offers various enterprise pricing plans for users to choose from. Prices start at $1,250 per month (billed annually) for the Professional plan, and $3,000 per month (billed annually) for the Enterprise plan. All plans include unlimited accounts, automation, and lead scoring.

Pipeline vs Pardot Highlights

Pipeline and Pardot are both popular sales and marketing automation platforms but offer different features and benefits to users. Pipeline is a sales automation platform that helps businesses focus on developing relationships, converting prospects into customers, and optimizing sales cycles. Pardot is a marketing automation platform that enables marketers to capture leads, nurture them, and track performance with analytics, build relationships with customers, and optimize the sales process. Generally speaking, Pipeline is best equipped for sales automation tasks, while Pardot is better for managing entire marketing automation campaigns. Both platforms provide powerful automation capabilities and allow users to automate their sales and marketing processes, but the main difference is in their capabilities and the focus of their feature set. Pipeline is designed specifically for sales automation and performance tracking, while Pardot is designed to assist marketers in campaign management, lead nurturing, and analytics.

Pipeline vs Pardot Pros

Pipeline Pros

  • More automation power and flexibility Pipeline lets you automate more of your marketing tasks than Pardot, giving you more control and flexibility over what tasks you want to automate.
  • Custom coding is easier Pipeline lets you customize and integrate with existing systems much more easily than Pardot, allowing you to easily build complex marketing automation campaigns.
  • More advanced customer segmentation Pipeline allows you to create more complex customer segments and personalize content and targeted campaigns easily.
  • More comprehensive analytics Pipeline provides comprehensive marketing analytics, enabling you to make better informed decisions on marketing strategies.
  • Easier UI/UX Pipeline has a more intuitive and user-friendly interface than Pardot, making it easier for marketers to create, manage and optimize campaigns.
  • More cost effective Pipeline is generally more cost effective than Pardot, as you have to pay for the features you use.

Pardot Pros

  • Deals
  • Easily customize and design email templates for more efficient multi-channel marketing campaigns
  • Leverage multiple marketing channels to maximize reach and engagement, including email, social, web, and more
  • Automate lead generation campaigns using powerful segmentation and targeting capabilities
  • Easily integrate with Salesforce CRM for a seamless lead engagement experience
  • Optimize campaigns with ROI insights and analytics
  • Utilize forms, bots, and surveys to capture leads across channels
  • Gain a comprehensive view of each individual lead with comprehensive lead scoring and tracking capabilities
  • Reduce time spent on manual tasks with automated sales and marketing workflow management

Pipeline vs Pardot Cons

Pipeline Cons

  • Pipeline:
  • Costly may require upfront investments
  • Can require technical expertise for setup, integration and maintenance
  • Learning curve may require significant training
  • Limited scalability with certain plans
  • Pardot:
  • Slower implementation than Pipeline
  • Less flexible integrations with third-party applications
  • More limited native functionality than Pipeline
  • Lower overall capability compared to Pipeline

Pardot Cons

  • High user costs: Pardot is more expensive than most of its competitors
  • Limited customization capabilities: Pardot does not offer users the same level of customization as other marketing automation platforms
  • Lack of integration with third-party tools and services: Pardot does not integrate with many of the tools and services users might need for their marketing campaigns
  • Limited scalability: Pardot is not designed for companies with large or rapidly growing contact databases.
  • Difficulty of setup and use: Pardot can be difficult for non-technical users to set up and use.
  • Limited customer support: Pardot does not offer dedicated customer support and users must rely on a knowledge base for assistance.

Pipeline & Pardot Hyperise Integrations

Pipeline uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Pipeline makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Pipeline integration diagram
  • First name
  • Last name
  • Business name
  • Custom text 1

Pipeline Integration Guide

Pardot uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Pardot makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Pardot integration diagram
  • First name
  • Last name
  • Using business Website passed from Pardot, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Pardot Integration Guide

Other Pipeline & Pardot CRM platform comparisons

Pipeline and Pardot Frequently Asked Questions

Question: What is a Pipeline?

Answer: A Pipeline is a set of automated processes used to move data through stages of preparation, processing, and delivery. The process typically involves collecting data, applying processing rules, sorting, and organizing it into an appropriate format for further analysis.

Question: How does Pipeline help optimize business processes?

Answer: Pipeline helps optimize business processes by automating manual task and making it faster to setup and manage complex data workflows. It also helps improve data accuracy and consistency by reducing redundant information and allowing for standardisation.

Question: How is a Pipeline structured?

Answer: A Pipeline is structured by defining a series of steps that a dataset needs to go through, such as obtaining data, cleaning and formatting it, and transforming it into usable insights. There are usually also stages of system integration, such as connecting to external sources, to ensure the data is accurate, reliable, and secure.

Question: What technologies are used in a Pipeline?

Answer: Technologies commonly used in a Pipeline can include machine learning algorithms, relational databases, scripting and programming languages (such as Python and Java), and data integration. Additionally, development and integration tools such as cloud services and orchestration frameworks are often used to set up and manage the workflows.

Question: What is Pardot?

Answer: Pardot is a cloud-based marketing automation platform that helps businesses create, deploy, and manage campaigns that enhance their online sales and marketing processes.

Question: What services does Pardot offer?

Answer: Pardot offers services such as email marketing, lead management, website tracking, marketing automation, and sales incentives.

Question: What type of data does Pardot collect?

Answer: Pardot collects data from a variety of sources, including web forms, social media, and campaigns. The data collected is used to help businesses better understand their customers and improve overall marketing performance.

Question: How much does Pardot cost?

Answer: Pricing for Pardot varies based on the services and features you choose. For more information, please contact Pardot directly for a customized quote.