Pardot vs Platformly

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Pardot and Platformly. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Pardot

Pricing: Pardot’s pricing starts at $1,250 per month, with pricing tiers offering additional features and higher subscriber limits. The cost of Pardot increases with additional features and higher limits. Special discounts may be available for nonprofits and educational institutions. Contact Salesforce for more information.

Vs

Platformly

Pricing: Platformly does not publicly disclose specific pricing on its website, but the company does offer customized packages for customers that require a higher level of service. Prices vary depending on the amount of contacts, features, and support needed. Those interested in learning more about Platformly's pricing can contact their sales team directly.

Pardot vs Platformly Highlights

Pardot and Platformly are both marketing automation platforms that allow businesses to automate their marketing operations. Pardot is more focused on B2B marketing, offering features such as automated lead generation, lead nurturing, segmentation, dynamic content, and reporting. Platformly, on the other hand, focuses more on B2C and Ecommerce marketing, offering features such as email marketing, SMS marketing, A/B testing, data visualization, and more. Platformly also offers built-in ecommerce CRM, allowing businesses to track customers' behavior across multiple channels. Both platforms offer powerful automation capabilities, but they specialize in different areas, so it is important to consider the type of business and the marketing needs when making a choice.

Pardot vs Platformly Pros

Pardot Pros

Pros of Pardot Compared to Platformly:
Powerful automation capabilities: Pardot has powerful automation capabilities for segmentation, nurture tracks, lead scoring and more.
Email integration: Pardot integrates directly with Salesforce, Outlook and Gmail, making it easier to manage your email campaigns.
Robust lead scoring tools: Pardot enables users to track engagement and score leads based on website activity and engagement with marketing assets.
Detailed reporting capabilities: Pardot offers a range of reporting options, such as A/B testing, customer journey and lead activity analysis.
Actionable insights: Pardot provides actionable insights into customer behaviour and preferences, enabling users to target their campaigns more effectively.
Customizable forms: Pardot's drag-and-drop forms feature allows you to create custom fields and forms that match your website.

Platformly Pros

More intuitive user interface Platformly has an easier-to-use UI, allowing for more effective navigation, quicker setup, and less time-to-value
Greater customer segmentation capabilities Platformly allows marketers to segment customers based on a variety of criteria, including geographic location, product preference, and more
Automation capabilities Platformly enables the automation of basic tasks, such as lead scoring, lead tracking and nurturing, to save time and increase efficiency
More customization capabilities Platformly provides more customization options to tailor the appearance of emails, landing pages, and other marketing materials to fit the brand image youre trying to achieve
Lower costs Platformly is less expensive compared to the competition, providing the same features at a lower price point
Easier scalability Platformlys scalability makes it effortless to adjust according to the size or scope of the project at hand

Pardot vs Platformly Cons

Pardot Cons

Limited flexibility and customization options in the drag-and-drop email editor
Lack of a predictive user interface
Limited integration capabilities with other platforms
No built-in API
No split testing options
Expensive pricing model compared to other automation tools
Lacks a support team to assist in troubleshooting
Fewer features than its competitors

Platformly Cons

Platformly Compared to Pardot:
Platformly has fewer email template customization options than Pardot
Platformly does not have mobile optimization for email lists
It is harder to access detailed report metrics with Platformly compared to Pardot
Platformly does not have dynamic content capability
Platformly has limited automation capabilities compared to Pardot
Platformly does not offer email testing capabilities
Platformly does not have a built-in method for integrated website tracking

Pardot & Platformly Hyperise Integrations

Pardot uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Pardot makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

First name
Last name
Using business Email passed from Pardot, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
Using business Website passed from Pardot, Hyperise is able to enrich business logo and website screenshots.
Business name
City
State
Country
Zip
Phone
Category

Pardot Integration Guide

Platformly uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Platformly makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

First name
Last name
Using business Email passed from Platformly, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
Using business Website passed from Platformly, Hyperise is able to enrich business logo and website screenshots.
Business name
City
Country
Zip
Phone