Pardot vs Salesforce

Pardot vs Salesforce Highlights

Pardot vs Salesforce Pros

Pardot Pros

• Intuitive and intuitive user experience
• Robust reporting capabilities
• Comprehensive multichannel capabilities
• Comprehensive marketing automation capabilities
• Ability to publish interactive landing pages
• Comprehensive A/B testing options
• Automated lead scoring options
• Seamless integration with Salesforce CRM
• Third-party app integrations
• Multi-language and currency support
• Comprehensive account-based marketing capabilities
• Advanced lead segmentation tools
• Easy to create and manage email campaigns
• Advanced segmentation options for forms and access rights

Salesforce Pros

• Customizable: Salesforce allows you to customize the customer experience by using customer data and personalizing interactions.
• Scalable: Salesforce is designed to scale with your business as you grow.
• Mobile Friendly: Salesforce has a mobile app and a mobile-ready platform so that customer-facing personnel can access customer data from anywhere.
• Automation: Salesforce automation capabilities enable you to automate customer experience tasks such as lead nurturing and customer service.
• AI-Powered Insights: Salesforce provides advanced AI-powered insights to help you develop customer insight, find trends, forecast outcomes, and track performance.
• Comprehensive System: Salesforce is a comprehensive system that encompasses everything from customer relationship management to revenue operations.
• User Friendly: Salesforce is designed for users to be able to use with little training.
• Security: Salesforce offers advanced security from physical access to end-user contained applications.
• Integrations: Salesforce offers a comprehensive set of integration options with other third-party applications.
• Real-Time Data: Salesforce enables real-time data updates and insights to help you stay ahead of customer needs.
• Reporting: Salesforce provides comprehensive reporting and analytics capabilities to help you understand and improve customer experiences.

Pardot vs Salesforce Cons

Pardot Cons

• Pardot does not save customer data long term, which could lead to losing valuable customer insights.
• Pardots analytics capabilities are not as comprehensive as Salesforces.
• Pardot does not support multiple currencies and it lacks the ability to invoice customers.
• Pardots customization capabilities are more limited than Salesforce.
• Integrating Pardot with other third-party applications can be difficult and time consuming.
• Pardot lacks automation options available in Salesforce.
• Pardot is not as user friendly as Salesforce.

Salesforce Cons

• Salesforce is more expensive than Pardot
• Interface customization and integration can be more difficult with Salesforce
• Reporting capabilities are more limited in Salesforce compared to Pardot
• Salesforce requires more IT support for implementation, upgrades and maintenance
• Salesforce requires more training for users to be comfortable with the platform
• Salesforce may have an increase in page loading time due to the complexity of the system

Pardot & Salesforce Hyperise Integrations

Pardot uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Pardot makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Pardot, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Using business Website passed from Pardot, Hyperise is able to enrich business logo and website screenshots.
• Business name
• City
• State
• Country
• Zip
• Phone
• Category

Salesforce uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Salesforce makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Salesforce, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Using business Website passed from Salesforce, Hyperise is able to enrich business logo and website screenshots.
• Business name
• City
• State
• Country
• Zip
• Phone
• Category

Other Pardot & Salesforce CRM platform comparisons

Pardot and Salesforce Frequently Asked Questions

Question: What is Pardot?

Answer: Pardot is a business-to-business marketing automation, lead generation, and lead nurturing software from salesforce.com.

Question: What types of businesses use Pardot?

Answer: Pardot is used by a wide variety of businesses from small businesses to enterprises. It helps marketers become more efficient and effective at capturing, nurturing, and converting leads into customers.

Question: What features does Pardot offer?

Answer: Pardot offers features such as lead management, automation, analytics, landing page creation, emailing, segmentation, and more.

Question: How do I integrate Pardot with my existing CRM?

Answer: Pardot integrates with Salesforce CRM and other popular CRMs such as Microsoft Dynamics or SugarCRM.

Question: What is a Pardot user?

Answer: A Pardot user is someone who has access to the Pardot platform. They have the ability to create campaigns, access analytics, manage leads, and more.

Question: What is Salesforce?

Answer: Salesforce is a customer relationship management (CRM) platform that helps businesses to manage customer interactions, automate business processes, and generate insights from customer data.

Question: How does Salesforce work?

Answer: Salesforce works by providing users with a powerful cloud-based platform that allows them to store, manage, and interact with customer information. The platform includes features such as contact and lead management, workflow automation, and customer insights.

Question: What is the difference between Salesforce and CRM?

Answer: Salesforce and CRM are two distinct terms. Salesforce is a cloud-based customer relationship management platform, while CRM is an overall strategy or process that companies use to manage customer relationships. Salesforce is an example of a CRM platform.